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All Journal Jurnal Sosial Ekonomi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JMM (Jurnal Masyarakat Mandiri) Daun: Jurnal Ilmiah Pertanian dan Kehutanan Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat AGRINESIA: Jurnal Ilmiah Agribisnis Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Agri Wiralodra MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Agrisintech (Journal of Agribusiness and Agrotechnology) Exact Paper In Compilation (EPIC) Agrita AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Gunung Djati Conference Series Surya : Jurnal Pengabdian Kepada Masyarakat Advances In Social Humanities Research ROCE : Jurnal Pertanian Terapan Botani: Publikasi Ilmu Tanaman dan Agribisnis
Neneng Kartika Rini
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Potensi Usaha Hanjeli Berbasis Sumber Daya Lokal di Desa Waluran Mandiri Kecamatan Waluran Kabupaten Sukabumi Septerika, Ciptalia; Milla, Amalia Nur; Rini, Neneng Kartika
Agri Wiralodra Vol. 17 No. 2 (2025): pemasaran dan potensi usaha
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v17i2.146

Abstract

The study aims to examine the business potential of job’s tears (Coix lacryma-jobi L.) based on local recources in Waluran Mandiri Village, Waluran Subdistrict, Sukabumi Regency. The focus of the study is directed toward the utilization of natural resources, human resources, and marketing strategies in supporting the depelopment of job’s tears agribusiness. The research method used is qualitative, with data collected through interviews, observation, and documentation. The results show that ecologycally, Waluran Mandiri Village han suitable agroclimatic conditions for cultivating job’s tears. However, the development of this business still faces several challenges, including limited land ownership among local residents, extreme weather threats such as strong wind, and the lack of systematic production data recording. In terms of human resources, most farmers still rely on traditional methods in processing job’s tears. In the marketing aspect, the system is still dominated byconventional patterns such as direct selling to traders, although it is gradually depeloping towards digitalization and integration with educational tourism. Overall, job’s teaers has great potential to be developed as a flagship commodity based on local potential, provided it is supported by strong institutions, increased human resource capacity, and diversified and expanded market networks. Keywords: job’s tears, local resources, business potential, agribusiness development Penelitian ini bertujuan untuk mengkaji potensi usaha hanjeli berbasis sumber daya lokal di Desa Waluran Mandiri, Kecamatan Waluran, Kabupaten Sukabumi, fokus kajian diarahkan pada pemanfaatan sumber daya alam, sumber daya manusia dan strategi pemasaran dalam mendukung pengembangan usah hanjeli. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara observasi, dan dokumentasi. Hasil penelitian menunjukan bahwa ekologis, Desa Waluran Mandiri memiliki agroklimat yang sesuai untuk budidaya hanjeli. Namun demikian, pengembangan usaha masih menghadapi tantangan, antara lain keterbataan penguasaan lahan oleh masyarakat lokal, ancaman cuaca ekstrem seperti angin kencang, serta belum adanya pencatatan data produksi yang sistematis. Dari sisi sumber daya manusia, sebagian besar petani masih menggunakan metode tradisional, dalam pengolahan hanjeli. Pada aspek pemasaran, sistem masih didominasi pola konvensional seperti penjualan langsung ke pelaku usaha, namun perlahan berkembang ke arah digitalisasi dan itegrasi wisata edukatif. Secara keseluruhan, hanjeli memili potensi besar untuk dikembangkan menjadi komoditas ungguan berbasis potensi lokal jika di dukung oleh kelembagaan yang kuat, peningkatan kapasitas unggulan berbasis potensi lokal jika didukung oleh kelembagaan yang kuat, peningkatan kapasitas sumber daya manusia, serta diversifikasi dan perluasan jaringan pasar. Kata kunci: hanjeli, sumber daya lokal, potensi usaha, pengembangan agribisnis
Strategi Pemasaran Produk Cabai Merah Keriting DI CV. Tamara Agro Indonesia Sugandi, Intan Maharani; Sukmawani, Reny; Rini, Neneng Kartika
Agri Wiralodra Vol. 17 No. 2 (2025): pemasaran dan potensi usaha
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v17i2.149

Abstract

Penelitian ini bertujuan untuk merumuskan strategi pemasaran cabai merah keriting di CV. Tamara Agro Indonesia Kecamatan Sukaraja Kabupaten Sukabumi, Penelitian menggunakan metode deskriptif kuantitatif dengan pendekatan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats). Data primer diperoleh melalui wawancara dan kuesioner kepada petani cabai, sedangkan data sekunder dari studi literatur. Hasil analisis IFAS=0,626 menunjukkan skor dan EFAS 0,723 sebesar , menempatkan CV. Tamara Agro Indonesia pada Kuadran I (strategi agresif). Rekomendasi strategi pemasaran meliputi diversifikasi produk olahan cabai (sambal, cabai kering), menjalin kemitraan dengan pasar modern berbasis kualitas dan kemasan, mengoptimalkan pemasaran digital melalui media sosial dan e-commerce pertanian, menjual paket produk untuk konsumen rumah tangga, serta berkolaborasi dalam riset dan pelatihan varietas cabai unggul. Strategi ini diharapkan dapat memaksimalkan kekuatan dan peluang untuk mencapai kesuksesan bisnis yang lebih besar.
Analisis Peran Penyuluh Pertanian Sebagai Fasilitator di Kabupaten Sukabumi Illahi, Suci Nur; Meilani, Ema Hilma; Rini, Neneng Kartika
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6 No 1 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i1.2451

Abstract

Penyuluh selaku fasilitator yang selalu memberi solusi /kemudahan- kemudahan, baik dalam menyuluh/ proses belajar- mengajar, ataupun sarana untuk mengembangkan usahatani. Dalam kegiatan menyuluh penyuluh memfasilitasi  petani dalam : kemitraan usaha, akses ke pasar, permodalan dan sebagainya. Penelitian ini bertujuan yaitu  mengetahui peran penyuluh pertanian selaku fasilitator di Kabupaten Sukabumi. Jenis penelitian ini ialah penelitian kualitatif dengan menggunakan metode deskriptif. Hasil dari penelitian ini menunjukan  penyuluh pertanian berperan penting dalam memfasilitasi petani pada saat dilaksanakan penyuluhan pertania di lapangan. Adapun  peran penyuluh  bisa dilihat dari cara  penyuluh dalam memfasilitasi petani untuk memperoleh saprotan, permodalan, pelatihan, melakukan kerjasama dengan dinas pertanian, bermitra dengan kelompok tani lainnya serta memberikan informasi terkait pemasaran pupuk dan informasi  penggunaan pestisida yang tepat.
PENINGKATAN NILAI EKONOMI MELALUI PELATIHAN OLAHAN PANGAN LOKAL DAN DIGITAL MARKETING PRODUK HALALAN THOYIBAN Venita Sofiani; Reni Anggriani; Risma Nurmilah; Evi Martaseli; Ismet Ismatullah; Rinaldi Rinaldi; Neneng Kartika Rini; Ika Sofia Rizqiani
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 3 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i3.36124

Abstract

Abstrak: Kegiatan pengabdian masyarakat dengan permasalahan mitra belum adanya produk khusus di Koperasi UMKM Jawa Barat serta belum optimalnya pemanfaatan cabai segar menjadi cabai kemasan tahan lama, penggunaan digital marketing, dan perhatian terhadap aspek halal produk. Sehingga pengabdian ini bertujuan agar para UMKM memiliki kemampuan megolah cabai kemasan yang tahan lama dan halal serta memiliki kemampuan komunikasi penjualan secara digital. Metode yang dilakukan observasi, Pelaksanaan kegiatan pengabdian dan evaluasi. Kegiatan dilakukan di dapur UMKM dan dihadiri oleh 10 orang anggota aktif koperasi. Hasil kegiatan pengabdian Pertama, dalam pembuatan sambal kemasan, UMKM diberikan pelatihan mengenai teknik pengolahan yang tepat, seperti penggunaan air yang minim dan pengemasan kedap udara. Kedua, digital marketing, pelaku UMKM diperkenalkan pemasaran penggunaan Tiktok. Ketiga, pemaparan produk halal. Hasil yang telah dicapai Secara keseluruhan 80% ibu-ibu Koperasi UMKM Jawa Barat dapat mengikuti kegiatan ini yang awal Koperasi UMKM Jawa Barat belum memiliki produk sekarang telah memiliki produk sambal kemasan dengan memperhatikan halal dan memahami pemasaran melalui tiktok.Abstract: This community service activity addressed issues faced by partner organizations, including the lack of specialized products at the West Java MSME Cooperative and the suboptimal utilization of fresh chili peppers for long-lasting packaged chili products, the use of digital marketing, and attention to the halal aspects of the products. Consequently, this initiative aims to equip MSMEs with the ability to process long-lasting, halal packaged chili products and to develop digital sales communication skills. The methods employed included observation, implementation of the outreach activities, and evaluation. The activities were conducted in the MSMEs’ kitchen and attended by 10 active cooperative members. Results of the outreach activities: First, regarding the production of packaged chili paste, the MSMEs received training on proper processing techniques, such as minimizing water usage and using airtight packaging. Second, for digital marketing, the MSMEs were introduced to marketing via TikTok. Third, a presentation on halal products. Results Achieved Overall, 80% of the women in the West Java SME Cooperative were able to participate in this activity. Initially, the West Java SME Cooperative did not have any products; now they have packaged sambal products that are halal-certified and understand marketing through TikTok.
Factors Affecting The Income of Edamame Farmers (A Case Study in Sindangsari Village, Lembursitu Subdistrict, Sukabumi City) Noviyanti Dewi; Amalia Nur Milla; Neneng Kartika Rini
Advances In Social Humanities Research Vol. 4 No. 7 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i7.581

Abstract

This research aims to determine the effects of production volume, edamame price, education level, farmer age, number of workers, land ownership, and land area on the income of edamame farmers, as well as identify the variables with the strongest influence on farmer income. This study employed a descriptive quantitative research approach. The results showed that, simultaneously, all independent variables (production volume, price, education level, age, number of workers, land ownership, and land area) significantly influenced farmer income, with an F-statistic value of 6.024 > F-table value of 2.64 and a significance value of 0.000 < 0.05. Partially, production volume (t-count = 3.297 > t-table = 2.034, sig. = 0.002) and land area (t-count = 2.610 > t-table = 2.034, sig. = 0.014) had positive and significant effects on income, while price, education level, age, number of workers, and land ownership did not show significant effects. Land area was identified as the variable with the most dominant influence on farmer income. The coefficient of determination (R²) of 0.5210 indicated that 52.10% of income variation was explained by the independent variables, while the remaining 47.90% was influenced by other factors outside the model. These findings confirmed that increasing production volume and expanding cultivated land area were key strategies for improving edamame farmer income in the study area.
FEASIBILITY PERFORMANCE OF CANDLENUT (ALEURITES MOLUCCANA) FARMING (CASE STUDY OF CANDLENUT FARMERS IN LABALIMUT VILLAGE): KERAGAAN KELAYAKAN USAHATANI KEMIRI (Aleurites moluccana) (STUDI KASUS PADA PETANI KEMIRI DI DESA LABALIMUT) Abdan Sakuro; Ema Hilma Meilani; Neneng Kartika Rini
ROCE : Jurnal Pertanian Terapan Vol. 3 No. 1 (2026): JPT ROCE 5, 2026
Publisher : PT. ROCE WISDOM ACEH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71275/roce.v3i1.188

Abstract

This study aims to analyze the feasibility of candlenut farming (Aleurites moluccana) in Labalimut Village, Nagawutung District, Lembata Regency, East Nusa Tenggara Province. The method used is a descriptive, quantitative approach, with simple random sampling involving 36 candlenut farmers. The results show that the average revenue is IDR 16,791,667 per hectare, with total production costs amounting to IDR 1,259,167 per hectare, resulting in an income of IDR 15,532,500 per hectare. The R/C ratio value of 13.61 (greater than 1) indicates that candlenut farming is feasible and profitable. The break-even point BEP of production is 41.97 kg, the BEP price is IDR 2,739 per kg, and the BEP revenue is IDR 27,639. Therefore, candlenut farming in this region has strong economic prospects and potential for further development.
OPTIMIZING THE VALUE CHAIN AND PRODUCT INNOVATION OF NUTMEG (MYRISTICA FRAGRANS) TO EMPOWER FARMERS AND MSMES IN SUKABUMI: OPTIMALISASI RANTAI NILAI DAN INOVASI PRODUK PALA (MYRISTICA FRAGRANS) UNTUK PEMBERDAYAAN PETANI DAN UMKM DI KOTA SUKABUMI Badrindah Dwanur Pangast; Endang Tri Astutiningsih; Neneng Kartika Rini
ROCE : Jurnal Pertanian Terapan Vol. 3 No. 1 (2026): JPT ROCE 5, 2026
Publisher : PT. ROCE WISDOM ACEH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71275/roce.v3i1.193

Abstract

The nutmeg farming sector in Sukabumi City has great economic potential. However, it still faces various obstacles, including low productivity, low farm-level selling prices, and dependence on intermediaries that limit income growth. This study aims to analyze the nutmeg value chain from production by farmers to processing by SMEs and traders, and to assess the value added generated at each stage. The research method is a survey, with primary data collected via questionnaires and interviews with farmers and nutmeg-processing entrepreneurs in Sukabumi. The results indicate an imbalance in the distribution of value added, with processors earning higher margins than farmers. Processed products such as paladang, nutmeg powder, and nutmeg ice cream can generate significant value-added, so developing these products has the potential to improve the welfare of farmers and small businesses. However, limited market access and dependence on intermediaries remain major challenges. Therefore, it is necessary to enhance the capacity of farmers and SMEs through processing technology training, the development of shared processing centers, and the implementation of digital marketing to expand market access and improve supply chain efficiency. Government policy support and collaboration with relevant institutions are also crucial to address issues related to raw material supply, land constraints, and infrastructure, thereby fostering sustainable economic benefits in the nutmeg sector of Sukabumi.
CARROT FARMING (DAUCUS CARORA L.) AT PT FUJITAKE SHOUTEN CO., LTD., NAGASAKI PREFECTURE, JAPAN Farah Nur Syahida; Neneng Kartika Rini; Endang Tri Astutiningsih
Gunung Djati Conference Series Vol. 66 (2026): The International Conference on Perennial Crops 2026
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/gdcs.v66i.3397

Abstract

This study analyzes the production system and economic feasibility of carrot farming (Daucus carota L.) at PT Fujitake Shouten Co., Ltd., Nagasaki Prefecture, Japan. A descriptive quantitative approach was applied using observation, interviews, and documentation. The production system includes land preparation, planting, maintenance, harvesting, and post-harvest handling across two production cycles per year. The results show that annual production ranges from 300,000 to 400,000 kg. The total production cost is IDR 400,000,000 per year, while total revenue reaches IDR 500,000,000. The net income obtained is IDR 100,000,000 per year. The R/C ratio of 1.25 indicates that the farming system is economically feasible, as revenue exceeds total costs. The B/C ratio of 0.25 reflects moderate efficiency influenced by multi-activity farm operations and post-harvest processes such as sorting and packaging. Overall, the study concludes that efficient input management and a well-structured production system are essential to maintain farm sustainability and economic performance.
Analisis Kelayakan Usahatani Labu Siam di Desa Cipetir Kecamatan Kadudampit Kabupten Sukabumi Yudha Hermawan; Amalia Nur Milla; Neneng Kartika Rini
Exact Papers in Compilation (EPiC) Vol. 8 No. 3 (2026): Agustus 2026
Publisher : Lembaga Penelitian Pengabdian Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/epic.v8i3.1805

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan usahatani labu siam di Desa Cipetir Kecamatan Kadudampit Kabupaten Sukabumi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Pengumpulan data dilakukan melalui wawancara menggunakan kuesioner terhadap 30 petani labu siam yang dipilih secara purposive sampling. Rata-rata luas lahan yang diusahakan oleh responden sebesar 0,11 hektar. Analisis yang digunakan dalam penelitian ini meliputi analisis biaya produksi, penerimaan, pendapatan, Revenue Cost Ratio, Benefit Cost Ratio, dan Break Even Point untuk mengetahui tingkat kelayakan usahatani. Hasil penelitian menunjukkan bahwa rata-rata produksi usahatani labu siam mencapai 14.928 kilogram per musim tanam pada rata-rata luas lahan 0,11 hektar dengan harga jual rata-rata sebesar Rp1.430/kg. Rata-rata total penerimaan yang diperoleh petani sebesar Rp. 21.347.040 per musim tanam, sedangkan rata-rata total biaya produksi sebesar Rp. 10.016.633 per musim tanam. Dengan demikian, rata-rata pendapatan petani mencapai Rp. 11.330.407 per musim tanam. Nilai Revenue Cost Ratio sebesar 2,1 dan Benefit Cost Ratio sebesar 1,13 menunjukkan bahwa usahatani labu siam layak dan menguntungkan untuk diusahakan. Hasil analisis Break Even Point menunjukkan bahwa BEP produksi sebesar 7.005 kilogram dan BEP harga sebesar Rp670/kg, sehingga produksi dan harga jual aktual masih berada di atas titik impas. Penelitian ini menunjukkan bahwa usahatani labu siam memiliki prospek yang baik untuk dikembangkan secara berkelanjutan dalam meningkatkan kesejahteraan petani.
Keragaan Kelayakan Usahatani Kemiri (Aleurites moluccana): Studi Kasus pada Petani Kemiri di Desa Labalimut Abdan Sakuro; Ema Hilma Meilani; Neneng Kartika Rini
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 3 No. 3 (2026): September: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v3i3.651

Abstract

This study aims to analyze the feasibility of candlenut (Aleurites moluccana) farming in Labalimut Village, Nagawutung District, Lembata Regency, East Nusa Tenggara Province. The study employed a quantitative descriptive method using a simple random sampling technique involving 36 candlenut farmers as respondents. The feasibility analysis was conducted by calculating revenue, production costs, income, the Revenue-Cost Ratio (R/C Ratio), and the Break-Even Point (BEP). The results showed that the average farmer revenue was IDR 34,601,250, with a total production cost of IDR 3,001,875, resulting in a net income of IDR 31,599,375 per hectare. The R/C ratio of 11.52, which is greater than 1, indicates that candlenut farming is financially feasible and profitable for farmers. Furthermore, the BEP analysis revealed a production break-even point of 100 kg, a price break-even point of IDR 2,603, and a revenue break-even point of IDR 208,021. Based on these findings, candlenut farming in Labalimut Village is considered feasible to operate and has good prospects for increasing farmers' income.
Co-Authors Abdan Sakuro Abdan Sakuro Ahmad Taopik Amalia Nur Milla Andri Moewashi IH Ashrul Tsani Astutiningsih, Endang Badrindah Dwanur Pangast Cahya, Rizky Indra Dimyati Dimyati Ema Hilma Meilani Endang Tri Astutiningsih Evi Martaseli Fadilah Muntaha Farah Nur Syahida Fitria, Nadzilah Hijriani, Andira Kaffa Ika Sofia Rizqiani Ika Sofia Rizqiani Illahi, Suci Nur Inda Asri Supiati Ismet Ismatullah Iwan Rizal Setiawan Meilani, Ema Hilma Muhamad Restu Nugraha Muhammad Agung Bilal Neng Elmi Salehah Ningsih, Endang Tri Astuti Noviyanti Dewi Ramadhan, Dikri Syahru Reni Anggriani Reny Sukmawani Rinaldi Rinaldi riska_amelia karis Risma Nurmilah Rizqia Fauziah robiansyah, anggi Saepul Rohmat Septerika, Ciptalia Sistiana Windyariani Suci Nur Illahi Sugandi, Intan Maharani Venita Sofiani Yudha Hermawan