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Papaya Development Model As A Competitive Local Superior Commodity Sukmawani, Reny; Haeruman, Maman; Sulistyowati, Lies; Perdana, Tommy
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 15, No 2 (2014): JEP Desember 2014
Publisher : Universitas Muhammdaiyah Surakarta

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Abstract

The aim of this research is to study the comparative advantage and papaya competitive and to design its development model by using the approach of local base agriculture development. This research uses survey method. The resulting research shows that papaya is a base commodity that has comparative advantage and competitive. The development papaya in the district of Sukabumi is quite good bases on eight superior creations. But in order to be the main sector in economic development and has a competition, the development of papaya must concern to its influence factors. In supporting papaya development as a competitive local superior commodity, it needs to be done some efforts are as follows: (1) increase a skillful worker; (2) improve business management; (3) increase papaya productivity by using technology and study papaya planted technology in specific local superior commodity; (4) develop the involvement of the business relation; (5) provide market information and information technology network; and (6) improve infrastructures.
KEUNGGULAN SERTA PENGEMBANGAN CABE MERAH DAN TOMAT DI KABUPATEN SUKABUMI - Superiority with Development of Chili and Tomato In The District of Sukabumi Reny Sukmawani; Maman Haeruman Karmana; Lies Sulistyowati; Tomy Perdana
Indonesian Journal of Applied Sciences Vol 5, No 2 (2015)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5795.862 KB) | DOI: 10.24198/ijas.v5i2.16663

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui keunggulan cabe  merah dan tomat di Kabupaten Sukabumi agar dapat menetapkan arah pengembangannya. Penelitian ini menggunakan metode survey, dengan fokus penelitian mengaplikasikan metode description scoring dalam menentukan kriteria unggul cabe merah dan tomat. Berdasarkan hasil analisis description scoring tersebut kemudian diusulkan arah pengembangannya. Hasil penelitian menunjukkan  bahwa cabe merah memiliki kriteria lebih unggul dibandingkan dengan tomat. Walaupun berdasarkan nilainya cabe merah lebih unggul, namun berdasarkan kategori keduanya termasuk pada komoditas sedang berdasarkan kriteria unggul. Hal ini menunjukkan bahwa masih banyak kelemahan pada kedua komoditas ini yang harus ditingkatkan sehingga keduanya dapat dikatakan benar-benar memiliki keunggulan yang tinggi.  Berdasarkan kelemahan pada kriteria unggul, pengembangan cabe merah dan tomat di Kabupaten Sukabumi hendaknya diarahkan kepada peningkatan pada kriteria-kriteria keunggulan yang masih kurang. Upaya peningkatan dapat dilakukan diantaranya dengan penguatan kelompok tani dan peningkatan peran pemerintah.Kata Kunci:, unggul, pengembangan, cabai merah, tomatAbstractThe objective of this study was to find out the superiority of chili and tomato in order to determine its development. Survey method was conducted by applying description scoring in determining superior criteria of chili and tomato.  Its development would be suggested based on the result of description scoring analysis. The result of this study indicated that based on the score chili has more superior criteria than tomato. However based on category both of them were included in medium commodity of superior criteria. Thus, it indicated both of the commodities have weaknesses that should be improved to gain high superiority. Based on the weaknesses on superior criteria, the development of chili and tomato in the District of Sukabumi should be directed to the improvement of superiority criteria which were still lacking.  The efforts of improvement could be conducted by reinforcing group of farmers and increasing role of government. Keywords: superior, development, chili, tomato
Persepsi Konsumen Terhadap Sayuran Terubuk Di Pasar Modern Syahrul - Siddiq; Reny Sukmawani; Ema Hilma Meilani
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 5, No 1 (2020): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v5i1.23778

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ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana persepsi konsumen terhadap sayuran terubuk di pasar modern. Metode yang digunakan dalam penelitian ini adalah metode survey. Jumlah responden yang diteliti sebanyak 54 orang, dengan menggunakan insidental sampling. Rancangan analisis yang digunakan adalah analisis deskriptif. Hasil penelitian mengungkapkan bahwa secara keseluruhan persepsi konsumen terhadap sayuran terubuk di pasar modern berdasarkan dimensi kinerja produk, ketahanan produk dan karakteristik produk memperoleh skor rata-rata sebesar 149 dengan interval skor rata-rata sebesar 2,75. Hal tersebut menunjukkan bahwa persepsi konsumen sebanyak 92% menyatakan “menarik” terhadap sayuran terubuk di pasar modern. Simpulan ini dapat menjadi informasi dalam peluang pasar untuk pemasaran terubuk di pasar modern. Kata kunci : persepsi, konsumen, terubuk, pasar modern AbstractThis study aims to determine how consumers' perceptions of terubuk vegetables in the modern market. The method used in this study is a survey method. The number of respondents studied was 54 people, using incidental sampling. The analysis design used is descriptive analysis. The results of the study revealed that overall consumer perceptions of terubuk vegetables in the modern market based on the dimensions of product performance, product endurance and product characteristics obtained an average score of 149 with an average score interval of 2.75. This shows that 92% of consumers' perceptions say they are "attractive" to terubuk vegetables in the modern market. This conclusion can be information on market opportunities for marketing at the modern markets.Keywords: perception, consumer, terubuk, modern market
Strategi Pemasaran Hewan Qurban Pt Mahir Farm Nusantara di Masa PPKM Aulia Miftahunnisa Exa Putriyana; Reny Sukmawani
Seminar Nasional Lahan Suboptimal 2021: Prosiding Seminar Nasional Lahan Suboptimal ke-9 “Sustainable Urban Farming Guna Meningkatkan
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Abstract

Putriyana AME, Sukmawani R. 2021. Marketing strategy of livestock for qurbat at pt mahir farm nusantara during PPKM. In: Herlinda S et al. (Eds). Prosiding Seminar Nasional Lahan Suboptimal ke-9 Tahun 2021, Palembang 20 Oktober 2021. pp. 445-450. Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).PPKM is a government program that regulates restrictions on community activities in Indonesia during the Covid-19 pandemic.  Since the beginning of the pandemic, Indonesia has begun to be unsettled by various sectors, one of which is the economic sector. Covid-19 hit the Indonesian economy very drastically, especially when the PPKM was implemented.  Many economic sectors are disrupted and unable to operate because they depend on each other, one of which is the agricultural sector.  The determination of the PPKM coincides with the Eid al-Adha, wherein during this period there will be an increase in the demand of livestock for qurban. This has an impact on the demand and supply of livestock due to restrictions on activities.  This study was conducted to determine the marketing strategy livestock for qurban during the PPKM period, using qualitative methods from descriptive data.  Data collection techniques in this study were carried out by observing PT Mahir Farm Nusantara (MFN).  The results of the study present a discussion of the marketing strategy.  The strategy carried out by MFN is the implementation of the 4Ps (Product, Promotion, Price, and Place).  The product strategy is in the form of qurban distribution innovation, the promotion strategy is in the form of discounts, the price strategy is that every buyer has the opportunity to get a discount or cashback, and the place strategy is flexible in product delivery, so as to maintain and improve product quality.  With this innovation strategy, it can suppress the decline in total sales at PT Mahir Farm Nusantara during the PPKM period.
Pelatihan Usaha Tani Microgreens bagi Ibu Rumah Tangga Reny Sukmawani; Neneng Kartika Rini; Inda Asri Supiati; Ema Hilma Meilani; Amalia Nur Milla; Endang Tri Astutiningsih
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 5 No 4 (2020): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v5i4.1436

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This Community Service is entitled Microgreens Farming Business Training for Housewives in Sukabumi. The empowerment of housewives is intended to produce the potential of housewives, in addition to being able to carry out domestic or domestic duties. Housewives are also able to be active and productive in public activities and economic activities. Microgreens are vegetable seeds that are harvested very young, 7-14 days after germinating and young leaves appear. The method used in this service is the training method; namely, before carrying out direct practice, participants understand through theory first. The training participants were housewives from several women's organizations in Sukabumi. This community service is the acquisition of skills of housewives in farming microgreens and the increasing role of housewives in family welfare through the provision of healthy vegetables for the family.
Model Pengembangan Usahatani Terubuk (Saccharum Edule Hassk) Reny Sukmawani; Ema Hilma Meilani; Asep M Ramdan
Jurnal Ekonomi Pertanian dan Agribisnis Vol 3, No 3 (2019)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2019.003.03.18

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Penelitian   merupakan studi kasus   di  Kabupaten Sukabumi.  Kabupaten Sukabumi dipilih berdasarkan  potensi pertanian dan banyaknya  tanaman terubuk ditemukan tetapi belum dikembangkan dan belum  mendapat sentuhan teknologi.  Penelitian ini tujuan akhirnya  adalah agar terubuk dapat dikembangkan sehingga petani turubuk dapat melaksanakan  usahatani yang menghasilkan terubuk dengan karakter best comodity.    Secara khusus, penelitian ini bertujuan untuk  merancang model pengembangan usahatani terubuk di Kabupaten Sukabumi.  Model kinerja pengembangan usahatani terubuk yang dihasilkan dari kajian ini dapat dijadikan sebagai acuan dengan tetap memperhatikan aspek pengembangan secara terfokus dan dukungan serta kebijakan pemerintah. Pengembangan terubuk akan berhasil apabila memperhatikan enam unsur utama pengembangan yaitu: sumberdaya manusia, lahan, produk, teknologi, pasar dan kelembagaan. Keenam unsur itu apabila dapat melaksanakan proses dan kinerja dengan baik maka pengembangan terubuk akan efektif.
MINAT GENERASI MUDA PROVINSI NARATHIWAT THAILAND SELATAN TERHADAP BIDANG PERTANIAN Mohamad Rifqi Fauzi; Reny sukmawani; Endang Tri Astutiningsih
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 2, No 2 (2019): MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v2i2.786

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Penelitian ini bertujuan untuk mengetahui minat generasi muda Provinsi Narathiwat Thailand Selatan di sektor pertanian dengan menggunakan metode analisis deskriptif. Hasil penelitian menunjukan bahwa minat generasi muda di Provinsi Narathiwat Thailand selatan terhadap sektor pertanian sangat tinggi. Indikator yang mendorong rasa minat dari yang tertinggi hingga terendah adalah rasa senang, rasa bangga, rasa memilih yang diminati dan rasa penting terhadap bidang pertanian.
DAMPAK COVID-19 TERHADAP PENURUNAN VOLUME PENJUALAN DAN PENDAPATAN PEDAGANG DAGING AYAM BROILER (THE IMPACT OF COVID-19 ON THE DECLINE OF SALES VOLUME AND INCOME OF BROILER MEAT TRADERS) Nina Regina Prayoga; Reny Sukmawani; Ema Hilma Meilani
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 9 No. 2 (2021): Desember
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.6 KB) | DOI: 10.31949/agrivet.v9i2.1359

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The Covid-19 pandemic has had a socio-economic impact in Indonesia, including broiler meat traders. Since the enactment of large-scale restrictions has triggered a lack of community activity outside, resulting in a decrease in sales volume and income at the Tipar Gede Warehouse Market, Sukabumi City. This study aims to determine the impact of COVID-19 on the decline in sales volume and income of broiler meat traders at the Tipar Gede Warehouse Market, Sukabumi City. This research was carried out using descriptive research with survey method research methods by describing the conditions or phenomena that occurred. From the research carried out, it was found that the impact of Covid-19 on sales volume before Covid-19 could be represented by 65%, while during Covid-19 there was a 35% decrease in sales volume and the impact of Covid-19 on the decline in income of broiler meat traders in Indonesia. The Tipar Gede Warehouse Market in Sukanumi City before Covid-19 was 60%, while during Covid-19 it was around 40%.
ALOKASI WAKTU DAN PENDAPATAN PETANI DALAM KEGIATAN KELOMPOK WANITA TANI SELAKASO DI KELURAHAN CIBEUREUM, KECAMATAN LEMBURSITU, KABUPATEN SUKABUMI Eneng Nurlatifah munggaran; Endang Tri Astutiningsih; Reny Sukmawani
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 9 No. 2 (2021): Desember
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.371 KB) | DOI: 10.31949/agrivet.v9i2.1400

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The Selakaso Women Farmers Group is a forum that provides opportunities for women to participate in advancing the agricultural sector. The Women Farmers Group has three roles, namely as a vehicle for learning, a vehicle for cooperation and production which is implemented by KWT Selakaso in counseling activities, gymnastics and production units. This study aims to determine the impact of farmers' time allocation in the activities of the Selakaso Women's Farmer Group on farmers' income. This study uses an explanatory method and a quantitative approach. Based on the results of the analysis that has been carried out in this study, it was found that the income of farmers from KWT Selakaso was significantly influenced by the time allocation of farmers in extension activities and the allocation of farmers' time in production activities. But it is not significantly affected by the time allocation in gymnastics or collaboration activities. So it is necessary to increase the time allocation by establishing partnerships between farmer groups and outside parties.
ANALISIS BASIS KOMODITAS KUNYIT DENGAN MENGUNAKAN TEKNIK LQ (LOCATION QUENTIENT) DI KABUPATEN SUKABUMI Sandi Agustian; Reny Sukmawani; Ema Hilma Meilani
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 10 No. 1 (2022): Juli
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.869 KB) | DOI: 10.31949/agrivet.v10i1.1877

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This research on the analysis of the turmeric commodity base in Sukabumi Regency aims to determine the results of the base analysis using the LQ (Location Quentient) technique. The source data in this study is secondary data that has been obtained and then a comparison analysis of turmeric is carried out from year to year during the last five years in all sub-districts in Sukabumi Regency. The LQ analysis carried out in this study was based on data on the area of ​​​​the turmeric plant spread in the sub-districts of Sukabumi Regency. The LQ value obtained for the turmeric commodity in Sukabumi Regency in the last five years (2016-2020) has fluctuated every year. The results of the research conducted show that turmeric in Sukabumi Regency is a non-basic commodity, meaning that turmeric has not been able to become a leading commodity competitively and comparatively with an LQ result of 0.8 for the 2016-2020 period. The increase in the amount of production and harvested area of ​​turmeric in the Sukabumi Regency area was due to turmeric having a large market and promising prices, while the decline was due to the unstable and unpredictable climate and weather resulting in crop failure.