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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Prosiding Seminar Nasional INDOCOMPAC Indonesian Journal for Social Responsibility JURNAL STUDIA KOMUNIKA Journal of Social Entrepreneurship Theory and Practice
Mirana Hanathasia
Universitas Bakrie
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Upaya Meningkatkan Brand UMKM Binaan Baitul Maal Hidayatullah Depok melalui Pelatihan Pengelolaan Media Sosial Hanathasia, Mirana; Prastari, Aprilina; Fortunisa, Ananda; Savitri Jatayusati, Haura
Indonesian Journal for Social Responsibility Vol. 6 No. 02 (2024): December 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i02.311

Abstract

In the middle of the widespread use of social media by Small and Medium Enterprises (SMEs) for promoting their business, some assisted SMEs have yet to maximize the use of this medium fully. Among them are assisted SMEs under Baitul Maal Hidayatullah's (BMH) supervision. Recognizing this condition, Lecturers from the Communication and Management programs of Bakrie University, through the CSR Komunikasih program, initiated the PkM “Improving Assisted UMKM of Baitul Maal Hidayatullah (BMH) Depok through Social Media Management Workshop”. This program aims to prepare assisted SMEs’ knowledge and skills to manage social media in developing brands. The program utilizes both online and offline workshops, as well as mentoring for assisted SMEs. It includes two online workshops, one offline workshop, and a month of post-workshop mentoring for SMEs. The event was attended by eight assisted SMEs of BMH, as well as six students under BMH’s supervision. The program results indicate that over 90% of participants gained an understanding of social media content production for branding and promoting their products. However, some challenges were identified, including limited time for assisted SMEs, technological gaps among assisted SMEs, and time and tool constraints for BMH-supervised students in creating content and following the supervisor's guidance.
Pengaruh Dimensi Kebencian Konsumen Terhadap Citra Merek Starbucks Indonesia Pasca Konflik Israel-Palestina: Indonesia Annisa Fitriana Lestari; Fitriana, Annisa; Hanathasia, Mirana; risna, Erlangga
Jurnal Ilmu Komunikasi Vol 7 No 1 (2024): Studia Komunika: Jurnal Ilmu Komunikasi
Publisher : Pahlawan 12 Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47995/jik.v7i1.230

Abstract

Konflik berkepanjangan antara Israel dan Palestina merupakan konflik yang bisa memberikan dampak bagi beberapa aspek dalam kehidupan. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari dimensi consumer animosity terhadap brand image pada Starbucks Indoensia yang sedang dilanda gelombang kebencian atas dampak konflik Israel-Palestina. Penelitian ini menggunakan teknik kuantitatif untuk mengumpulkan data. Menggunakan kuesioner secara daring melalui Google Form untuk pengumpulan data, menggunakan teknik non-probability sampling dengan jenis accidental sampling untuk mengumpulkan total 389 responden penelitian, serta menggunakan program SPSS 25 dalam pengolahan data. Hasil penelitian menunjukan bahwa dari kelima variabel, hanya variabel economic animosity yang berpengaruh signifikan negatif terhadap brand image pada Starbucks Indonesia. Economic animosity memiliki pengaruh hanya sebesar 2,6%. Hal ini disebabkan karena adanya tekanan sosial untuk membenci, membenci untuk menekan pendapatan, sudah menganggap Starbucks Indonesia menjadi merek yang unggul, dan netralitas dalam menanggapi isu.
Exploring the Underlying Message of Kalbe Farma’s Corporate Social Responsibility (CSR) Strategy: Video Water Supply for Watuagung Hanathasia, Mirana; Noer, M. Kresna; Lestari, Annisa Fitriana
Journal of Social Entrepreneurship Theory and Practice Vol. 3 No. 1 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v3i1.2429

Abstract

Watuagung is an area in Indonesia that is experiencing water shortage. The lack of water caused some conflicts in the village. People fought to get clean water. In 2013, a local hero strived for water supply for the village. Moreover, now, water is easy to find in Watuagung village. Therefore, the quality of life of the people is getting better. Because of the water supply, people can harvest plants and earn money. This village achievement occurred with the involvement of Kalbe Farma, Indonesia’s pharmaceutical company, in its CSR program. Furthermore, this CSR journey is described in the short video "Akses Air untuk Watuagung." The purpose of this study is to explore the underlying message of Kalbe Farma’s CSR strategy: A case study of the video "Akses Air untuk Watuagung" from college students’ perceptions. Focus Group Discussion (FGD) conducted to explore the audience’s perceptions of the video. Five students will watch the movie at one time, and questions will be delivered among the participants of the FGD to dig into the audience’s perception. The results revealed five dominant factors in communication CSR: CSR informativeness, personal relevance, self-efficacy, self-promotional message tone, and consistency. Moreover, two factors need to be improved: third-party endorsement and transparency. This research also highlights new factors, such as CSR authenticity, stakeholder involvement, and culture.
Co-Authors Ajeng Harista Ananda Fortunisa Annisa Fitriana Lestari Aryo Subarkah Eddyono Dessy Kania Kurnia, Ari Murtanti Putri, Dianingtyas Noer, M. Kresna Novayana, Wilda Prastari, Aprilina risna, Erlangga Savitri Jatayusati, Haura Suharyanti Suharyanti Suharyanti Suharyanti Suharyanti Suyono, Renata