Article Per Year (5 Year)
p-Index From 2021 - 2026
1.152
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Vokasi JADECS (Journal of Art, Design, Art Education and Culture Studies) Conference on Innovation and Application of Science and Technology (CIASTECH) Efektor Jurnal Karinov International Journal of Visual and Performing Arts Mavis : Jurnal Desain Komunikasi Visual Jurnal bahasa, sastra, seni, dan pengajarannya Jurnal Studi Seni Visual dan Desain: Les-Guet's Mavis: Jurnal Desain Komunikasi Visual
Andika Agung Sutrisno
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Band Merchandise Design "Double Degree" As A Promotional Medium To Increase Brand Equity and Fan Reach Rebeca Hosiana Gracia; Andika Agung Sutrisno
Warna Komunikasi Vol 1 No 2 (2025): Journal of Visual Art and Design Studies: Les-Guet's
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/lg.v1i2.4931

Abstract

This research aims to design merchandise as a promotion strategy for the Double Degree band using the Design Thinking approach of Tim Brown and David Kelley, which includes the empathize, define, ideate, prototype, and test stages. Merchandise is positioned not only as a selling product, but also as a promotional medium and identity symbol that strengthens the emotional connection between the band and the fans. Visual consistency through style guides is important to maintain uniformity of elements such as logos, colours, and mascots. The design process is focused on understanding the needs of the audience and creating relevant creative solutions so that the resulting designs are attractive, functional, and able to expand the band's market reach and exposure organically, as well as being an additional source of income for indie bands in Indonesia.
Presentasi Visual dalam Tata Kemas Sego Pincuk Terhadap Persepsi Gastronomi dan Kenikmatan Andika Agung Sutrisno
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 01 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i01.1174

Abstract

Food consumption has evolved from a basic human need to a lifestyle choice. Exploration of the role of packaging in shaping consumer perceptions of taste preferences, with a focus on ready-to-eat foods in banana leaf containers known as "pincuk". Sego Pincuk attracts attention not only for its distinctive taste, but also for its simple visual presentation. The use of banana leaves as natural packaging reflects local wisdom in utilizing resources sustainably and enhancing the gastronomic experience with natural sensations. Gastronomy not only includes the taste and texture of food, but also explores the history, traditions, and values ​​associated with food consumption within a culture. Sego Pincuk's visual presentation plays an important role in forming consumers' initial perceptions of the dishes that buyers will choose. The research uses a qualitative descriptive approach to understand the impact of visual presentation on gastronomy and aesthetic experiences due to visual perception. Direct observations, interviews, and content analysis were carried out to examine the sego pincuk phenomenon to gain holistic insight into how visual packaging presentation influences consumer responses and preferences. The visual presentation of traditional packaging acts as an emotional link for consumers to their cultural heritage and culinary preferences. Emotional ties are important to maintain and promote traditional cultural values ​​in a culinary experience rich with authentic flavors and aesthetics.
Co-Authors Andhika Putra Herwanto Andreas Syah Pahlevi Arif Sutrisno Ary Fauzi Bambang Sunarto Dharsono Dharsono Hermanto, Yon Ade Lose Kukuh Prayitno Subagyo Novian Wahyu Firmansyah Nurhidayati Pahlevi, Andreas Shay Pujiyanto Pujiyanto Rebeca Hosiana Gracia Rosyidah Rosyidah Samodra, Joko Utami Widiati