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All Journal Jurnal Pendidikan Vokasi JADECS (Journal of Art, Design, Art Education and Culture Studies) Conference on Innovation and Application of Science and Technology (CIASTECH) Efektor Idealog: Ide dan Dialog Desain Indonesia Jurnal Karinov International Journal of Visual and Performing Arts Mavis : Jurnal Desain Komunikasi Visual Jurnal Studi Seni Visual dan Desain: Les-Guet's Mavis: Jurnal Desain Komunikasi Visual
Andika Agung Sutrisno
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Presentasi Visual dalam Tata Kemas Sego Pincuk Terhadap Persepsi Gastronomi dan Kenikmatan Andika Agung Sutrisno
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 01 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i01.1174

Abstract

Food consumption has evolved from a basic human need to a lifestyle choice. Exploration of the role of packaging in shaping consumer perceptions of taste preferences, with a focus on ready-to-eat foods in banana leaf containers known as "pincuk". Sego Pincuk attracts attention not only for its distinctive taste, but also for its simple visual presentation. The use of banana leaves as natural packaging reflects local wisdom in utilizing resources sustainably and enhancing the gastronomic experience with natural sensations. Gastronomy not only includes the taste and texture of food, but also explores the history, traditions, and values ​​associated with food consumption within a culture. Sego Pincuk's visual presentation plays an important role in forming consumers' initial perceptions of the dishes that buyers will choose. The research uses a qualitative descriptive approach to understand the impact of visual presentation on gastronomy and aesthetic experiences due to visual perception. Direct observations, interviews, and content analysis were carried out to examine the sego pincuk phenomenon to gain holistic insight into how visual packaging presentation influences consumer responses and preferences. The visual presentation of traditional packaging acts as an emotional link for consumers to their cultural heritage and culinary preferences. Emotional ties are important to maintain and promote traditional cultural values ​​in a culinary experience rich with authentic flavors and aesthetics.
ADAPTASI VISUAL DALAM TRANSFORMASI FUNGSI BANGUNAN URBAN CAFE ESTETIK DI KAJOETANGAN MALANG: ADAPTASI VISUAL DALAM TRANSFORMASI FUNGSI BANGUNAN URBAN CAFE ESTETIK DI KAJOETANGAN MALANG andika agung sutrisno; Andhika Putra Herwanto; Dhara Alim Cendikia
Ide dan Dialog Desain Indonesia (Idealog) Vol 10 No 2 (2025): Jurnal Idealog Vol 10 No 2
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/idealog.v10i2.9177

Abstract

Abstract: The Kajoetangan area in Malang has undergone a significant transformation since being designated a cultural tourism destination, marked by the emergence of classic-style cafes that blend historical value with modernity. This study is based on the theoretical hypothesis that the appeal of Hamur Mbah Ndut Café does not stem solely from nostalgic decor, but rather from a strategy of visual identity adaptation. It is hypothesized that the success of Hamur Mbah Ndut Café lies in its ability to preserve the original residential building (through its facade and structure), which is then integrated with new decorative elements.The aim of the research is to explore how visual elements such as facades, interiors, and instagramable spatial layout contribute to visitor experience and city branding. The approach used is phenomenology, with data collection techniques through in-depth interviews, field observations, and thematic analysis. The results of the study show that Café Hamur Mbah Ndut has managed to build a strong visual appeal and revive cultural values through authentic and adaptive design. Visual aesthetics not only increase visitor comfort and loyalty, but also encourage digital promotion through social media. However, increased visits also pose challenges, such as overcrowding, environmental degradation, and social pressures. Therefore, visitor mitigation strategies such as the contribution of IDR 5,000 entrance tickets for environmental management are an important part of sustainability efforts. This study concludes that the synergy between visual aesthetics, local identity, and sustainable management makes the Kajoetangan area develop as an inclusive, adaptive, and characterful cultural tourism destination. Keywords: visual aesthetics; heritage; café; cultural tourism; visitor mitigation
Co-Authors Andhika Putra Herwanto Andhika Putra Herwanto Andreas Syah Pahlevi Arif Sutrisno Ary Fauzi Bambang Sunarto Dhara Alim Cendikia Dharsono Dharsono Hermanto, Yon Ade Lose Kukuh Prayitno Subagyo Novian Wahyu Firmansyah Nurhidayati Pahlevi, Andreas Shay Pujiyanto Pujiyanto Rebeca Hosiana Gracia Rosyidah Rosyidah Samodra, Joko Utami Widiati