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Agus Eko Sujianto
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
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Analisis Penentuan Harga Jual pada Usaha Thrifting di @mozza.thriift Antri Arta; M. Agus Salim Lutfi; Agus Eko Sujianto; Mashudi Mashudi
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.365

Abstract

This research analyzes the determination of selling prices in the thrifting business at @MOZZA.THRIIFT. The purpose of this study is to identify factors that influence the determination of selling prices and provide recommendations for effective pricing strategies. The research method used is a qualitative approach with interviews with the owner and manager of @MOZZA.THRIIFT and secondary data analysis. The analysis was used to identify factors that influence pricing, and analysis was used to formulate pricing strategies. The research findings show that product quality, brand, market demand, and economic conditions affect pricing in thrifting businesses. Pricing strategy recommendations include price differentiation based on product quality and condition, dynamic pricing, and appropriate sales promotion. The implication of this research is the importance of paying attention to these factors in determining the optimal selling so that thrifting businesses can increase their profits and competitiveness. The results of this study can be a guide for thrift business owners and managers in optimizing pricing strategies to achieve success in the thrifting industry.
Co-Authors Adi Basuki Choirul Agustina Dwi Prihatin Agustina Eka Melinda Ahmad Heri Widodo Aliya Khansa Antri Arta Ariza Rizki Rosidah Budiani Kusumaningrum Dede Nurohman Dwi Astuti Wahyu Nurhayati Fahmi Alif Aldianto Fauziah Ernawati Fifit Iza Rosita Firda Aulia Nur Miftitah Firda Miftitah Haerudin Hasyim Nawawi Khusnul Mufidati M Khoirul Amilin M. Agus Salim Lutfi M. Munif Mashudi Mashudi . Mashudi Mashudi Mashudi Mashudi Melinda Indra Sari Merisa Duwi Lestari Miftahul Hadi Moh. Anjas Radenta P. Muallief Umar Muhamad Fahmi Azizul Farhan Muhammad Hafidz Faj'ri Muhammad Yoga Aditia Mustajib Nana Alfiana Novi Tri Oktavia Nuraini Latifah Nuril Amirotus Zahro Pera Wibowo Putro Prim Masrokan Prim Masrokan Mutohar Refina Aulida Hijri Rifqi Nur Khusaini Risqika Yunafiroh Sinta Fatmalasari Sinta Siti Muhjatun Naziyah Subhan Syahriza Azizan Sayid Yuni - Rinawati Yuni Rinawati