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All Journal Visual Art PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Jurnal Abadimas Adi Buana Jurnal Rupa The Indonesian Design Journal Narada : Jurnal Desain dan Seni Moda: The Fashion Journal Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal Vicidi
Rahayu Budhi Handayani
Universitas Ciputra Surabaya
Arts Humanities Economics, Econometrics & Finance Energy Public Health Social Sciences Other

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Desain Sistemik untuk Inisiatif Fesyen Melingkar Kolaboratif: Studi Kasus di Surabaya Handayani, Rahayu Budhi; Piliang, Yasraf Amir
Jurnal Desain Indonesia. Vol 6 No 1 (2024): Fluid and Ubiquitous
Publisher : Aliansi Desainer Produk Industri Indonesia (ADPII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52265/jdi.v6i1.372

Abstract

The environmental and social issues raised by the linear fashion industry are addressed through circular fashion. It utilizes a closed-loop method that encourages mindful behavior along the entire fashion value chain, from creation to disposal. This article describes the application of a systemic design approach to collaborative circular fashion initiatives with a focus on creating sustainable partnerships and promoting circular fashion initiatives between fashion design Universitas Ciputra, the Surabaya city government Environmental Office, and representatives of 40 Kampung Zero Waste. The methodology used in this research study was based on a systemic design approach, which recognized the interconnection and interdependencies within the circular fashion system. Although the research study did not specifically assess the program's impacts it was a crucial first step in creating awareness and initiating collaborative efforts to promote the adoption of circular fashion in Indonesia. Focusing on the early stages of fostering circular fashion with the help of the Surabaya City Government Environmental Office and zero-waste communities produced insightful findings. Future projects and interventions could be built upon a strong foundation that was provided by the systemic design approach and interdisciplinary collaboration. The research results advance knowledge of comprehensive models and collaborative strategies for encouraging circularity in the fashion industry.
ANALISIS PENGEMBANGAN DESAIN FASHION BERKELANJUTAN DI INDONESIA Handayani, Rahayu Budhi
Narada : Jurnal Desain dan Seni Vol 9, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2022.v9.i1.008

Abstract

Analysis of Sustainable Fashion Design Development in Indonesia describes how a design approach strategy can be put into practice to contribute to the development of sustainable fashion. Fashion is an industry that has great potential for Indonesia's creative economy and employment, but on the other hand it has negative social and environmental impacts. Sustainable fashion is a new trend and aesthetic that is developing in urban society. There are various strategies to develop sustainable fashion, one of which is through a design approach. Using a qualitative descriptive approach, this paper further analyzes the implementation of this strategy through purposive sampling of the brand, Sejauh Mata Memandang, as one of the pioneers of sustainable fashion brand in Indonesia. Based on the results of virtual observations and data analysis, it is concluded that there are six sustainable design strategies carried out by Sejauh Mata Memandang that can be used as references as best practices for developing sustainable fashion design in Indonesia.
PENGUATAN STRATEGI DESAIN DAN PEMASARAN PRODUK FASHION MITRA IFC SURABAYA BERBASIS TREN DAN KEBUTUHAN KONSUMEN Githapradana, Dewa Made Weda; Rahayu Budhi Handayani; Olivia Gondoputranto; Stephanus Evert Indrawan
Jurnal Abadimas Adi Buana Vol 10 No 01 (2026): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v10.i01.a11358

Abstract

Industri fashion memiliki peran strategis dalam ekonomi kreatif, termasuk di Surabaya. Namun, pelaku usaha fashion masih menghadapi keterbatasan dalam mengakses dan menerjemahkan panduan fashion trend forecast global ke dalam pengembangan produk yang sesuai dengan pasar lokal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas anggota Indonesian Fashion Chamber (IFC) Surabaya dalam memahami tren, mengembangkan konsep desain, dan merancang produk fashion berbasis trend forecasting. Metode kegiatan meliputi sosialisasi, pelatihan, pendampingan perancangan produk, serta evaluasi hasil. Luaran kegiatan berupa 2 prototipe produk busana dan 1 modul panduan tren fashion 2026/2027. Berdasarkan hasil evaluasi, sebagian besar luaran memperoleh skor 4 atau kategori “baik/tercapai”, meliputi peningkatan kapasitas mitra, perubahan konsep desain, pengembangan produk, peningkatan kualitas produk, dan penyusunan modul. Adapun strategi pemasaran produk serta evaluasi tindak lanjut memperoleh skor 3 atau kategori “cukup tercapai” karena masih memerlukan uji pasar yang lebih luas. Hasil kegiatan menunjukkan bahwa pelatihan dan pendampingan berbasis tren dapat memperkuat kemampuan mitra dalam menerjemahkan tren global ke dalam produk fashion yang lebih kontekstual, terarah, dan sesuai dengan kebutuhan pasar
Co-Authors Anak Agung Gede Sugianthara Dewa Made Weda Githapradana Enrico Enrico Fabio Ricardo Toreh Gabriela Laras Dewi Swastika Indrawan, Stephanus Evert Krishna Hutama Krishna Hutama, Krishna Michelle Alvina Olivia Gondoputranto Yan Yan Sunarya Yan Yan Sunarya Yasraf Amir Piliang Yustiono .