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All Journal Research Report - Social Science Media Ekonomi dan Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Golden Ratio of Data in Summary Jurnal Manajemen Maranatha Parahyangan Management Science and Practices Review
V. J. Wisnu Wardhono
Jurusan Manajemen, Fakultas Ekonomi Universitas Katolik Parahyangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Factors Influencing Purchase Intention for Luxury Brands in Indonesia’s Emerging Market Debby, Teresia; Aprianingsih, Atik; Anggawidjaja, Agus Hasan Pura; Wardhono, Wisnu; Budiyono, Eric Angga; Ka’bah, Indi Rafiyal
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1867

Abstract

The Indonesian luxury goods market has grown significantly over the past decade due to rising disposable incomes, urbanization, and a growing middle class. Understanding the drivers of luxury brands’ purchase intention is essential, especially in Generation Z. This study examines the influence of hedonic, social, and financial value on purchase intention through attitudes toward luxury brands among Generation Z in Indonesia. This study employs PLS-SEM to analyze data collected from 103 Generation Z respondents across Indonesia through an online survey. The results of this study indicate that financial value and hedonic value have a positive and significant influence on customer attitudes toward luxury brands, whereas social value does not have a significant influence on these attitudes. This finding indicates that consumers may prioritize intrinsic qualities of luxury items, such as quality and personal aesthetic appeal, over the social status associated with these goods. Additionally, customer attitude towards luxury brands has a positive and significant influence on purchase intention. The results of this study suggest that luxury brands in Indonesia can increase the purchase intention of Generation Z by fostering a positive attitude towards luxury brands, which offer both financial and hedonic value.
Co-Authors Agus Hasan Agus Hasan Pura Anggawidjaja Anggawidjaja, Agus Hasan Pura Anggita, Meidila Atik Aprianingsih Budiyono, Eric Angga Debby, Teresia Emmanuel, Kasereka Majaribu Ida Nuraida Kasereka Majaribu Emmanuel Kaustubh Virkar Ka’bah, Indi Rafiyal Prasetya, Ivan Teresia Debby Verdio Setyo Herwanto, Stefanus Yemima, Gracia