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All Journal Research Report - Social Science Media Ekonomi dan Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Golden Ratio of Data in Summary Jurnal Manajemen Maranatha Parahyangan Management Science and Practices Review Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
V. J. Wisnu Wardhono
Universitas Katolik Parahyangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; VJ Wisnu Wardhono; Kaustubh Virkar
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4502

Abstract

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.
Factors Influencing Purchase Intention for Luxury Brands in Indonesia’s Emerging Market Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; Wisnu Wardhono; Eric Angga Budiyono; Indi Rafiyal Ka’bah
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1867

Abstract

The Indonesian luxury goods market has grown significantly over the past decade due to rising disposable incomes, urbanization, and a growing middle class. Understanding the drivers of luxury brands’ purchase intention is essential, especially in Generation Z. This study examines the influence of hedonic, social, and financial value on purchase intention through attitudes toward luxury brands among Generation Z in Indonesia. This study employs PLS-SEM to analyze data collected from 103 Generation Z respondents across Indonesia through an online survey. The results of this study indicate that financial value and hedonic value have a positive and significant influence on customer attitudes toward luxury brands, whereas social value does not have a significant influence on these attitudes. This finding indicates that consumers may prioritize intrinsic qualities of luxury items, such as quality and personal aesthetic appeal, over the social status associated with these goods. Additionally, customer attitude towards luxury brands has a positive and significant influence on purchase intention. The results of this study suggest that luxury brands in Indonesia can increase the purchase intention of Generation Z by fostering a positive attitude towards luxury brands, which offer both financial and hedonic value.
Co-Authors Agung, Chris Petra Agus Hasan Agus Hasan Pura Anggawidjaja Anggita, Meidila Atik Aprianingsih Atik Aprianingsih Atik Aprianingsih Avadhut Patwardhan Debby, Teresia Eric Angga Budiyono Ida Nuraida Indi Rafiyal Ka’bah Ivan Prasetya Kasereka Majaribu Emmanuel Kaustubh Virkar Prasetya, Ivan Verdio Setyo Herwanto, Stefanus Yemima, Gracia