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All Journal Research Report - Social Science Jurnal Administrasi Bisnis Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Jurnal Manajemen Pelayanan Publik Journal of Economic, Bussines and Accounting (COSTING) Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi dan Manajemen Dinasti International Journal of Digital Business Management Action Research Literate (ARL) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Cerdika: Jurnal Ilmiah Indonesia Journal Of Economic Sciences (Ekuisci)
Orpha Jane
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Katolik Parahyangan, Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation

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MEREK SEBAGAI STRATEGIC ASSET DAN DINAMIKA PERSAINGANNYA DI INDUSTRI KONSUMSI (STUDI EMPIRIK MEREK YANG MEMPEROLEH IBBA 2011) Orpha Jane
Research Report - Humanities and Social Science Vol. 2 (2011)
Publisher : Research Report - Humanities and Social Science

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Abstract

Merek merupakan salah satu sumberdaya penting bagi perusahaan. Saat ini, merek tidak lagi memainkan peranan sebagai pemberi identitas produk, pemberi pembeda produk dibandingkan dengan pesaing ataupun sekedar logo, simbol atau nama merek. Merek harus dipandang sebagai sumberdaya stratejik (strategic asset) yang dapat meningkatkan kapabilitas dan kompetensi inti perusahaan dalam usahanya meraih keunggulan daya saing.Penelitian ini mencoba mengkaji merek sebagai strategic asset dan dinamika persaingannya di industri. Secara spesifik, penelitian ini ingin mengidentifikasi merek sebagai salah satu sumberdaya perusahaan yang dapat mempengaruhi keunggulan bersaing berkelanjutan perusahaan. Merek-merek yang dianalisis dalam penelitian adalah yang ikut dalam program Indonesia Best Brand Award (IBBA) 2011 yang diselenggarakan oleh majalah SWA dan lembaga riset MARS. Analisis dikaitkan dengan kriteria VRIN (Valuable, Rare, Inimitability, Non-substituability).Secara keseluruhan, penelitian ini menemukan bahwa sepuluh merek yang masuk pada kategori pemenang IBBA 2011 adalah merek yang dimiliki oleh produsen atau perusahaan yang sudah lama ada di industri sehingga memiliki kemampuan untuk berpromosi melalui periklanan secara intensif. Hal tersebut secara langsung mempengaruhi dinamika persaingan di industri. Dan secara spesifik dapat dinyatakan sebagai sumberdaya stratejik perusahaan, meskipun kriteria VRIN yang terpenuhi hanyalah valuable.Keyword: persaingan di industri, merek, sumberdaya stratejik, vrin
PENDIRIAN INKUBATOR BISNIS – TEKNOLOGI UNPAR Orpha Jane; Budi Husodo Bisowarno; Ceicalia Tesavrita; Maria Widyarini
Research Report - Humanities and Social Science Vol. 2 (2015)
Publisher : Research Report - Humanities and Social Science

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Abstract

UNPAR, sebagai salah satu institusi pendidikan tinggi, aktif ambil bagian dalam pemberdayaan kewirausahaan, melalui pendirian Center of Excellence (COE) Small and Medium Enterprises (SME) yang bertujuan menfasilitasi berbagai upaya pengembangan dan peningkatan kapasitas pelaku UMKM. Selain pendirian COE SME, pada dasarnya kontribusi UNPAR tercermin dari penyelenggaraan mata kuliah Kewirausahaan, Teknopreneurship dan Simulasi Bisnis di beberapa Jurusan yaitu Administrasi Bisnis, Manajemen, Teknik Kimia dan Teknik Industri. Melalui kuliah-kuliah tersebut terlahir pelaku usaha muda di berbagai bidang. Selama ini, orientasi mata kuliah tersebut hanya semata-mata berorientasi pada pengetahuan, sehingga kesinambungan bisnis yang sudah digagas dari para peserta tidak disiapkan secara terstruktur. Oleh karenanya dibutuhkan sebuah wadah untuk membantu mahasiswa yang betul-betul ingin menjalankan bisnisnya secara terstruktur dan profesional. Wadah ini disebut dengan Inkubator Bisnis Teknologi (IBT). Berbagai kegiatan dalam rangka pendirian IBT di tingkat universitas sudah dilakukan, dan diperoleh hasil berupa pendirian IBT di awal tahun 2016. Sebagai salah satu tindak lanjut dari program pengabdian ini adalah, pengajuan Proposal untuk Hibah Pengabdian kepada Masyarakat DIkti tahun 2016 guna mendukung operasional dari IBT yang dimaksud. Pengajuan co-worker space sebagai salah satu syarat pelaksanaan IBT akan diajukan kepada pihak universitas di awal tahun 2016. Perlunya sinergi antar program studi, terutama yang menyelenggarakan mata kuliah kewirausahaan mulai dilakukan lewat diskusi bersama dengan prodi yang dimaksud.
Community-based Ecotourism Model for Development UNESCO Global Geopark: A case study of UGG Batur Bali, Ciletuh-Palabuhanratu West Java, and Toba Caldera North Sumatra Orpha Jane; Gandhi Pawitan
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Program Pascasarjana

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Abstract

Geopark or the established UNESCO Global Geopark (UGG), such as Toba Caldera, Batur, or Ciletuh, in fact, will stimulate local economic development, such as through ecotourism, by monetizing the potential of their geo-diversity, bio-diversity, and local culture. It is argued that the ecotourism model that involving the local community has great potential in supporting the success of Geopark’s sustainability. This study contributes as the best practice and guidance in managing the current UGG or developing the next UGG. Hence, this study aims to explore and describe the implementation of Geopark management following a community-based ecotourism model. Three cases study were carried out in UGG Batur, Ciletuh, and Toba Caldera.  Some aspects were studied, including key stakeholders and their roles, mapping community involvement, and implementation of the CBE in managing the UGG. Focus group discussions were done with resource persons from five main sectors, namely academics, government, community, entrepreneurs, and the media.  The results show that in most cases, the Geopark sites belong to the community or managed by the community, which is considered as a good condition for stimulating the CBE model. Applying the CBE model effectively requires key actors in the community with soft and hard skill competencies.Keywords: Batur Lake Bali, Ciletuh-Palabuhanratu West Java, Community-based ecotourism, Community involvement, Geopark, Toba Caldera North Sumatera.
Analisis Kesiapan Berubah Dalam Rangka Transformasi Digital Jane, Orpha; Shelvi, Shelvi
Journal of Business Management Education (JBME) Vol 7, No 3 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i3.51545

Abstract

The aim of this research was to identify teachers and students readiness to change and to measure specifically their readiness to adapt digital technology. This research used survey method and the unit of analysis are teachers and students registered in X school. The data was collected from interview and questionnaire that has been distributed to 326 students and 21 teachers. Data analysis used descriptive statistic to measure their readiness to change. The result of this research indicate that both teachers and students were not ready if X school intended to do digital transformation. From the results of data processing, it is also found that there are differences in perceptions between teachers and students that must be overcome by the school if it plans to adopt digital learning in the future.
STRATEGI BERSAING YANG PALING TEPAT OLEH RUMAH SAKIT DI ERA DIGITAL Rosmawati Sitorus; Orpha Jane
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13160

Abstract

Penelitian ini meneliti strategi kompetitif yang paling sesuai untuk rumah sakit di era digital dengan menggunakan pendekatan tinjauan literatur. Penelitian ini menegaskan bahwa transformasi digital merupakan strategi yang paling efektif bagi rumah sakit untuk bersaing di era digital. Menurut Ismail et al. (2017), terdapat tiga faktor utama yang mendorong organisasi bisnis, termasuk rumah sakit, untuk melakukan transformasi digital: faktor eksternal dan internal, konten organisasi, serta proses strategis. Dalam konteks transformasi digital yang berkembang pesat di industri kesehatan, rumah sakit harus mengadopsi strategi inovatif guna mempertahankan daya saing dan meningkatkan kualitas layanan. Penelitian ini mengidentifikasi bahwa strategi transformasi digital utama di sektor rumah sakit meliputi digitalisasi layanan kesehatan, pengelolaan reputasi online, pemasaran digital, serta analisis data untuk pengambilan keputusan berbasis bukti. Digitalisasi layanan, seperti penggunaan rekam medis elektronik dan telemedicine, meningkatkan efisiensi operasional dan akses terhadap layanan kesehatan. Pengelolaan reputasi online menjadi penting untuk membentuk persepsi publik, sementara pemasaran digital meningkatkan visibilitas dan keterlibatan pasien. Analisis big data serta pengambilan keputusan berbasis bukti mendukung optimalisasi operasi dan peningkatan kualitas perawatan. Penerapan teknologi canggih seperti kecerdasan buatan (AI) juga memberikan keunggulan kompetitif dalam aspek klinis, keuangan, dan teknologi. Penelitian ini menyimpulkan bahwa integrasi strategi-strategi tersebut secara efektif, sambil mempertimbangkan tantangan seperti keamanan data dan privasi pasien, akan memperkuat posisi rumah sakit dalam industri kesehatan yang terus berkembang, terutama di era digitalisasi ini.
PENERAPAN STRATEGI MARKETING MIX PADA PERUSAHAAN FOREX STUDI KASUS : PT INTERNATIONAL BUSINESS FUTURE Prawiranegara, Philip; Jane, Orpha
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 3 (2024): JISAMAR (June-August 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i3.1598

Abstract

Business development in Indonesia continues to increase, one of these businesses is the trading business on the foreign exchange market. The 7P marketing mix is a method to introduce the most effective forex business. PT International Business Future is a company that operates in the forex business sector. The purpose of this study is to determine the assessment and response of investors to the marketing mix at PT IBF. The research is descriptive qualitative with the research method used was a case study at PT IBF Bandung branch at Mohammad Rhamdan. The research used an interview system and distributed questionnaires. The Results show that the product and promotion variables show a very positive response from investors, which means these two variables have succeeded in becoming a good marketing mix strategy. Meanwhile, the lowest but still positive variables are in the place variable, especially the company image and in the people variable, sales professionalism in explaining the product. Variables that show a positive response can continue to be improved while the lowest variables can be made stronger changes or improvements. The results of the cross-tabulation show that respondents with higher education tend not to agree with the promotion, which means that PT IBF needs to provide a new marketing strategy.
Analysis of The Influence of Experiential Marketing on the Repurchase Intention of Daya Motor Consumers in Bandung Suryahartanto, Geraldy; Susanto, Sani; Jane, Orpha
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.532

Abstract

In the era of increasingly intense competition in the two-wheeled automotive industry, particularly in the electric motorcycle segment in Indonesia, various challenges have emerged for industry players. PT Astra Honda Motor (AHM), one of the major players in this industry, faces additional challenges due to quality issues related to the eSAF frame, which have impacted its reputation and sales. As an official Honda dealer, Daya Motor must tackle these challenges by maintaining and enhancing its sales amidst tightening competition and negative perceptions of the product. This research analyzes the factors influencing consumer repurchase interest at Daya Motor, focusing on three main variables: experiential marketing, service quality, and customer satisfaction with Structural Equation Modeling. The research methodology includes evaluating the impact of experiential marketing and service quality on customer satisfaction and their effects on customer loyalty and repurchase interest. The results of this study reveal that Daya Motor's customer loyalty level is low. Furthermore, customer satisfaction does not always lead to customer loyalty.
Konteks Transformasi Digital di Sektor Usaha Kesehatan Dameria, Kurniati; Jane, Orpha
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1097

Abstract

Digital transformation in the health business sector, especially in hospitals, is becoming increasingly important in improving efficiency and quality of service. This paper aims to understand the role of digital transformation drivers that have changed the fundamentals of company operations and interactions with customers, especially in the health business sector and whether these driving factors are in line with those conveyed by previous research. In order to approach this problem, the author conducted a literature review of various review articles. The databases used include Emerald Insight, Google Scholar, Proquest, and Sciencedirect with a period of 5 (five) years, 17 journals were selected with the keywords "digital transformation", "hospital", and "digital hospital". This study concludes that there are internal and external factors in digital transformation, especially in the health sector, and emphasizes the role of management in implementing change. The internal and external driving factors of digital transformation are in line with a study by Ismail, Khater, and Zaki (2017) which explored the concept, nature and process of digital transformation, with a focus on strategic aspects.
Local Empowerment, Global Attraction: Sustainable Strategies for Rural Tourism Development in Indonesia Through Village-Owned Enterprise Jane, Orpha; Pawitan, Gandhi
Jurnal Manajemen Pelayanan Publik Vol 9, No 1 (2025): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v9i1.55345

Abstract

Promoting rural tourism is crucial for Indonesia as it seeks to balance economic growth with environmental sustainability and social responsibility. However, revitalizing community-owned enterprises to develop community-based rural tourism presents a considerable challenge.  This key strategy for rural economic development aims to align the value of natural resources with economic benefits.  This paper explores a case study of BUMDES Sukamakmur located in Sirnajaya Village, West Java, with an emphasis on its natural and agricultural assets. The village features several resources, including a coffee plantation, which offers opportunities for economic development. The study seeks to analyze how rural institutions contribute to the establishment of a sustainable rural tourism model through the implementation of value-chain and network strategies. A qualitative approach with a single case study was conducted, involving focus group discussions among key stakeholders.  A network model is proposed to support rural tourism development through empowering local community institutions, such as village-owned enterprises.  The model guides sustainable rural tourism development in other Indonesian villages or countries facing similar challenges.  This research contributes to understanding the role of rural institutions and their best practices in achieving and sustaining rural tourism development while identifying effective tourism strategies.
RANCANGAN STRATEGI BERSAING PT BUMI BELAH SAMUDRA Fahdan Tandri Faadila; Orpha Jane
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13379

Abstract

Industri pengolahan biji kopi di Indonesia mengalami pertumbuhan pesat seiring dengan perkembangan sektor industri lainnya. Data dari Badan Pusat Statistik (2022) menunjukkan bahwa produksi kopi di Indonesia mencapai 774,60 ribu ton pada tahun 2021, meningkat 1,62% dari produksi tahun 2020 sebesar 762,20 ribu ton. Hal ini mencerminkan persaingan pasar yang semakin ketat, sehingga penting bagi perusahaan untuk mengembangkan rencana strategis jangka panjang agar dapat bertahan dan unggul. Penelitian ini bertujuan untuk merancang strategi kompetitif bagi PT Bumi Belah Samudra dengan menganalisis lingkungan internal dan eksternal perusahaan. Tujuannya adalah untuk memungkinkan perusahaan mengungguli persaingan pasar yang semakin ketat, khususnya di Indonesia. Penelitian ini menggunakan pendekatan deskriptif studi kasus, dengan pengumpulan data melalui wawancara dan kajian dokumen. Faktor eksternal dianalisis menggunakan PESTEL dan Porter Five Forces, sementara faktor internal dievaluasi melalui analisis Value Chain. Temuan tersebut kemudian dirangkum dalam analisis SWOT, serta dievaluasi menggunakan matriks EFE (External Factors Evaluation) dan IFE (Internal Factors Evaluation). Hasil penelitian menunjukkan bahwa strategi “Focused Low-Cost” merupakan pilihan terbaik untuk PT Bumi Belah Samudra. Strategi ini berfokus pada segmen pasar tertentu dengan mencapai keunggulan biaya tanpa mengurangi kualitas produk. Dengan demikian, perusahaan dapat melayani pasar dengan lebih kompetitif dan meningkatkan kinerja penjualan. Implementasi strategi ini diharapkan dapat meningkatkan permintaan produk kopi, mengoptimalkan penggunaan peralatan produksi, serta menurunkan biaya produksi. Selain itu, strategi ini menekankan pentingnya memanfaatkan media sosial untuk meningkatkan pengenalan merek. Perbaikan manajemen ini bertujuan untuk menarik pendanaan dari investor, memungkinkan perusahaan memperluas produk dan meningkatkan kemampuan produksinya. Pada akhirnya, implementasi strategi ini akan membantu PT Bumi Belah Samudra mencapai pertumbuhan dan keberlanjutan jangka panjang di pasar yang kompetitif.
Co-Authors Arie Indra Chandra Budi Husodo Bisowarno Ceicalia Tesavrita Cloudia, Fabella Dameria, Kurniati Fahdan Tandri Faadila Gandhi Pawitan Gilang, Wildan Hartono, Ian Prawiranegara, Philip Rosmawati Sitorus Sani Susanto Shelvi, Shelvi Suryahartanto, Geraldy William, Edbert