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All Journal Pro Bisnis Journal Industrial Servicess Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal INTECH Teknik Industri Universitas Serang Raya SULUH: Jurnal Abdimas JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Jurnal InTent: Jurnal Industri dan Teknologi Terpadu ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Industrial Manufacturing Management Science Research Journal
Anita Dyah Juniarti
Program Studi Teknik Industri Universitas Banten Jaya
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Veterinary Other

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Journal : Management Science Research Journal

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IMPULSIVE ONLINE BUYING OF “Y” GENERATIONS Setya, Yanto Azie; Juniarti, Anita Dyah
Management Science Research Journal Vol. 3 No. 4 (2024): November 2024
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v3i4.137

Abstract

The purpose of this study was to examine the effect of the Intensity of using Instagram, and Positive shopping emotion on Impulsive buying online on Y generations of Instagram social media users. Data analysis was performed on 150 respondents' from Y generation as buyers of convenience and shopping goods. Data analysis using regression with smartPLS software version 3.3.2 which was used to test the three hypotheses in this study. The results of data analysis show that the effect of the intensity of using Instagram to impulsive buying online and positive shopping emotion, and positive shopping emotion to impulsive buying online are significant among Y generation.
Co-Authors Achmad Alwiyuni Afni Khadijah Anis Masyruroh Arif Budi Sulistyo Bayu Adjie Nurprasetyo Bima Setyo Budi Cahyadi, Dadi Deni Rosihan Dwiyatno, Saleh Erni Krisnaningsih Halimatus Sadiyah Sadiyah Ika Sulkah Ivan Renaldi Muhammad Rifki Nuryusuf Nurhidayanti Nurhidayanti Nursyamsi Apriadi Permana, Fransisco Toebagoes Dias Prasetya, Muhammad Andika Ramdani, Denis Muhamad Rita Wiji Wahyuningrum Ruhiawati, Irma Yunita Saefudin, Saefudin Saefudin Siagian, William Harapan Restadamai Sulistiyono Tatan, Zakaria Trisno, Nur Wawan Gunawan Wirawati, Sri Mukti Yanto Azie Setya Yanto Azie Setya, Yanto Azie Zakaria, Tatan Zakaria, Tatan Zakaria Zulfa Fitri Ikatrinasari