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All Journal The Indonesian Journal of Business Administration Students´ Journal of Economic and Management Jurnal Jarkom Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Waca Cipta Ruang: Jurnal Ilmiah Desain Interior JATI (Jurnal Mahasiswa Teknik Informatika) Narada : Jurnal Desain dan Seni eProceedings of Art & Design conomics Learning Experience & Social Thinking Education Journal
Hardianto Nugroho
Students' Journal Of Economic And Management
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Other

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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN KONSUMEN KARTU LOOP PADA SISWA SMA DI KOTA SEMARANG Ardianto Nugroho, 14.05.51.0258; Sholiha, Euis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to determine the effect of product quality, price perceptions, and channel distribution to the satisfaction of Loop’s customer. The population in this study are all costumers who use Loop’s sim card that studied in Senior high school in Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 123 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and channel distribution have no effect on costumer’s satisfaction. While the perception of price has significant effect on customer’s satisfaction.Keywords: Product Quality, Price Perception, Channel Distribution and Customer Satisfaction
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN KONSUMEN KARTU LOOP PADA SISWA SMA DI KOTA SEMARANG Ardianto Nugroho, 14.05.51.0258; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, price perceptions, and channel distribution to the satisfaction of Loop’s customer. The population in this study are all costumers who use Loop’s sim card that studied in Senior high school in Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 123 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and channel distribution have no effect on costumer’s satisfaction. While the perception of price has significant effect on customer’s satisfaction.Keywords: Product Quality, Price Perception, Channel Distribution and Customer Satisfaction
Co-Authors Aditya Bayu Perdana Agustinus Nur Arief Hapsoro Akhmadi Akhmadi Amalia Salsabila, Audin Anjani, Saphira Dwi Arliana, Alfira Arnanti Primiana Yuniati Devi, Yovalia Nindita Chandra Doddy Friestya Asharsinyo Euis Sholiha, Euis Farida, Ariesa Hambali W, Reza Hernawan, Iman Joko Triyono Leo Aldianto Mayasari, Rini Niken Laksitarini Nur Sheha Gunawan, Ahmad Perkasa, Ciputra Tegar Prihandani, Kamal Putri, Amelya Rahmadani Rahmasari, Safira Reza Hambali Wilman Abdulhadi Rizki, Salsabila Zashika Sari, Khania Alikha selma, arina nada Suwanto Raharjo Tri Astoto Kurniawan, Tri Astoto