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All Journal MAGISTRA Kiat Bisnis Jurnal Ilmiah Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha International Journal of Economics, Business and Accounting Research (IJEBAR) Solusi: Jurnal Kajian Ekonomi dan Bisnis juremi: jurnal riset ekonomi Telaah Bisnis Jurnal Inspirasi Binsis dan Manajemen Widya Dharma Journal of Business
Abdul Hadi Hari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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THE INFLUENCE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION THROUGH LOYALTY AS AN INTERVENING VARIABLE AMONG GENERATION Z Hadi, Abdul; Haris, Abdul
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15191

Abstract

This study aims to examine the influence of Electronic Customer Relationship Management (E-CRM) on customer satisfaction, with customer loyalty as a mediating variable among Generation Z. The method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data obtained through questionnaires. The results indicate that E-CRM does not have a direct significant effect on customer satisfaction, with a path coefficient of 0.045, t-statistic of 0.616, and p-value of 0.538. However, E-CRM significantly affects customer loyalty, with a path coefficient of 0.744, t-statistic of 10.768, and p-value of 0.000. Additionally, customer loyalty has a significant effect on customer satisfaction, with a path coefficient of 0.823, t-statistic of 12.673, and p-value of 0.000. The mediation test shows that customer loyalty mediates the effect of E-CRM on customer satisfaction, with a path coefficient of 0.612, t-statistic of 7.355, and p-value of 0.000. The model fit test resulted in an SRMR value of 0.086, NFI of 0.765, and Chi-Square of 199.075, indicating that the model has moderate fit. The managerial implication of this study is the importance for companies to enhance customer loyalty through more effective E-CRM, as loyalty is proven to be key in increasing customer satisfaction.
PENGARUH LIVE STREAMING TERHADAP FASHION PURCHASE INTENTION MELALUI JOY OF MISSING OUT SEBAGAI VARIABEL MEDIASI (STUDI PENGGUNA TIKTOKSHOP DIKABUPATEN KLATEN) Hadi, Abdul; Aulia, Nova
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 33 No 1 (2025): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v33i1.1070

Abstract

Abstract Live streaming has become a popular marketing tool in the fashion industry, offering direct interaction that can influence purchasing decisions. However, JOMO, which is the satisfaction obtained from choosing not to follow trends or instant offers, also has the potential to influence consumer response to live streaming. The study aims to analyze the influence of live streaming in influencing fashion purchase intention through joy of missing out as a mediation variable. Sampling from the existing population of Tiktokshop users in Klaten district using purposive sampling techniques according to research needs and obtaining results of 130 respondents. The method of analysis uses path analysis for direct influence testing as well as test cylinders for mediation influence. The results show that live streaming has a positive influence on fashion purchasing intentions, and JOMO acts as a significant mediation variable. JOMO reduces the direct impact of the urgency created by live streaming, enabling consumers to make more purchasing decisions based on personal values and preferences.
THE INFLUENCE OF CUSTOMER RELIGIOSITY COMMITMENT ON CONTINUANCE INTENTION OF SHARIA MOBILE BANKING WITH TRUST IN MOBILE BANKING AS A MEDIATOR AMONG MILLENNIAL GENERATION IN KLATEN REGENCY Abdul Hadi Hari; Rizky Windar Amelia; Abdul Haris
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

Abstract This study aims to analyze the influence of Consumer Religiosity Commitment on Sharia Mobile Banking Continuance Intention with Trust in Sharia Mobile Banking as a mediating variable. A quantitative approach was employed, with data collected through questionnaires from users of Sharia mobile banking services. The results of the analysis reveal that Consumer Religiosity Commitment has a positive and significant effect on Sharia Mobile Banking Continuance Intention (coefficient 0.672; t = 12.758; p < 0.001) and on Trust in Sharia Mobile Banking (coefficient 0.657; t = 11.891; p < 0.001). Furthermore, Trust in Sharia Mobile Banking also has a significant positive effect on Sharia Mobile Banking Continuance Intention (coefficient 0.695; t = 12.879; p < 0.001) and mediates the relationship between Consumer Religiosity Commitment and Sharia Mobile Banking Continuance Intention (mediation coefficient 0.456; t = 8.383; p < 0.001). The findings indicate that trust plays a pivotal role as a mediator in linking religiosity commitment with the intention to continue using Sharia mobile banking. Consumer trust in secure, reliable services aligned with Sharia principles strengthens the impact of religiosity on consumer loyalty. Managerial implications of this study highlight the importance for Islamic banks to enhance trust through features such as security, service transparency, and adherence to Sharia values. Additionally, marketing strategies emphasizing the alignment of services with religiosity values can foster loyalty and the sustained use of Sharia mobile banking services.
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM), KUALITAS PRODUK, HARGA, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI PADA PRODUK NU SKIN SKINCARE DI KOTA YOGYAKARTA Hardoko, Hardoko; Abdul Hadi Hari; Christina Dini Ika Handayani; Febri Dhol Khori
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i1.10780

Abstract

This study aims to determine: (1). The effect of electronic word of mouth (eWOM) on buying interest in Nu Skin Skincare products, (2). The effect of product quality on buying interest in Nu Skin Skincare products, (3). The effect of price on buying interest in Nu Skin Skincare products, (4). The effect of brand image on buying interest in Nu Skin Skincare products, (5). The effect of promotion on buying interest in Nu Skin Skincare products, (6) The effect of electronic word of mouth (eWOM), product quality, price, brand image and promotion on buying interest in Nu Skin Skincare products.This study used a purposive sampling method with a sample size of 100 people. The measurement scale uses a Likert scale. For data processing using SPSS version 13. The results of the study obtained the regression equation as follows: Y = -1.703 + 0.020X1 + 0.369X2 + 0.208X3 + 0.559X4 + e. Hypothesis testing using the t test shows that partially the electronic word of mouth (eWOM) variable (X1), price (X3), brand image (X4)) have no significant effect on purchase intention, while product quality (X2) and promotion (X5) have a positive and significant effect on purchase intention. Then through the F test it is known that the variables electronic word of mouth (eWOM) (X1), product quality (X2), price (X3), and promotion (X4) simultaneously have a positive and significant effect on purchase intention (Y)
The Influence of Brand Congruity on Brand Evangelism through the Mediation of Brand Trust and Brand Commitment among Generation Z Shopee Users Hari, Abdul Hadi; Sabardini, Sri Ekanti
Telaah Bisnis Vol 26, No 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.592

Abstract

This study aims to analyse the influence of brand congruity on brand evangelism by examining the mediating roles of brand trust and brand commitment among Generation Z Shopee users. Brand congruity refers to the alignment between a consumer’s self-image and the brand image, which plays a crucial role in shaping high-level consumer engagement in digital marketing contexts. This research adopts a quantitative approach utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM) for data analysis. Data were collected through questionnaires distributed to 145 Generation Z respondents who are active Shopee users. The findings reveal that brand congruity has a direct and significant effect on brand evangelism, as well as an indirect effect through brand trust and brand commitment as partial mediators. The mediation pathways suggest that trust and commitment toward the brand serve as critical psychological mechanisms bridging identity congruence and brand advocacy behavior. These findings underscore the importance for companies to develop brand images that resonate with consumer values and identities, while also strengthening trust and emotional attachment to drive brand evangelism behavior.
The Influence of Brand Congruity on Brand Evangelism through the Mediation of Brand Trust and Brand Commitment among Generation Z Shopee Users Hari, Abdul Hadi; Sabardini, Sri Ekanti
Telaah Bisnis Vol. 26 No. 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.592

Abstract

This study aims to analyse the influence of brand congruity on brand evangelism by examining the mediating roles of brand trust and brand commitment among Generation Z Shopee users. Brand congruity refers to the alignment between a consumer’s self-image and the brand image, which plays a crucial role in shaping high-level consumer engagement in digital marketing contexts. This research adopts a quantitative approach utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM) for data analysis. Data were collected through questionnaires distributed to 145 Generation Z respondents who are active Shopee users. The findings reveal that brand congruity has a direct and significant effect on brand evangelism, as well as an indirect effect through brand trust and brand commitment as partial mediators. The mediation pathways suggest that trust and commitment toward the brand serve as critical psychological mechanisms bridging identity congruence and brand advocacy behavior. These findings underscore the importance for companies to develop brand images that resonate with consumer values and identities, while also strengthening trust and emotional attachment to drive brand evangelism behavior.
Co-Authors Abdul Haris Abdul Haris Affan, Junaidi Alimi, Tanzila Azzalzal Apriliana, Iin Aulia, Nova Christina Dini Ika Handayani Febri Dhol Khori Hardoko Hardoko Imam Santoso Jarot Prasetyo Muhammad Luthfi Rizky Windar Amelia Sabardini, Sri Ekanti Sarwono Nursito Wisnu Barata, Dody Muhamad Yusti Yusti, Yusti