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All Journal MAGISTRA Kiat Bisnis Jurnal Ilmiah Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha International Journal of Economics, Business and Accounting Research (IJEBAR) Solusi: Jurnal Kajian Ekonomi dan Bisnis juremi: jurnal riset ekonomi Telaah Bisnis Jurnal Inspirasi Binsis dan Manajemen Widya Dharma Journal of Business JAS (Jurnal Akuntansi Syariah)
Abdul Hadi Hari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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THE INFLUENCE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION THROUGH LOYALTY AS AN INTERVENING VARIABLE AMONG GENERATION Z Hadi, Abdul; Haris, Abdul
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15191

Abstract

This study aims to examine the influence of Electronic Customer Relationship Management (E-CRM) on customer satisfaction, with customer loyalty as a mediating variable among Generation Z. The method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data obtained through questionnaires. The results indicate that E-CRM does not have a direct significant effect on customer satisfaction, with a path coefficient of 0.045, t-statistic of 0.616, and p-value of 0.538. However, E-CRM significantly affects customer loyalty, with a path coefficient of 0.744, t-statistic of 10.768, and p-value of 0.000. Additionally, customer loyalty has a significant effect on customer satisfaction, with a path coefficient of 0.823, t-statistic of 12.673, and p-value of 0.000. The mediation test shows that customer loyalty mediates the effect of E-CRM on customer satisfaction, with a path coefficient of 0.612, t-statistic of 7.355, and p-value of 0.000. The model fit test resulted in an SRMR value of 0.086, NFI of 0.765, and Chi-Square of 199.075, indicating that the model has moderate fit. The managerial implication of this study is the importance for companies to enhance customer loyalty through more effective E-CRM, as loyalty is proven to be key in increasing customer satisfaction.
PENGARUH LIVE STREAMING TERHADAP FASHION PURCHASE INTENTION MELALUI JOY OF MISSING OUT SEBAGAI VARIABEL MEDIASI (STUDI PENGGUNA TIKTOKSHOP DIKABUPATEN KLATEN) Hadi, Abdul; Aulia, Nova
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 33 No 1 (2025): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v33i1.1070

Abstract

Abstract Live streaming has become a popular marketing tool in the fashion industry, offering direct interaction that can influence purchasing decisions. However, JOMO, which is the satisfaction obtained from choosing not to follow trends or instant offers, also has the potential to influence consumer response to live streaming. The study aims to analyze the influence of live streaming in influencing fashion purchase intention through joy of missing out as a mediation variable. Sampling from the existing population of Tiktokshop users in Klaten district using purposive sampling techniques according to research needs and obtaining results of 130 respondents. The method of analysis uses path analysis for direct influence testing as well as test cylinders for mediation influence. The results show that live streaming has a positive influence on fashion purchasing intentions, and JOMO acts as a significant mediation variable. JOMO reduces the direct impact of the urgency created by live streaming, enabling consumers to make more purchasing decisions based on personal values and preferences.
THE INFLUENCE OF CUSTOMER RELIGIOSITY COMMITMENT ON CONTINUANCE INTENTION OF SHARIA MOBILE BANKING WITH TRUST IN MOBILE BANKING AS A MEDIATOR AMONG MILLENNIAL GENERATION IN KLATEN REGENCY Abdul Hadi Hari; Rizky Windar Amelia; Abdul Haris
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

Abstract This study aims to analyze the influence of Consumer Religiosity Commitment on Sharia Mobile Banking Continuance Intention with Trust in Sharia Mobile Banking as a mediating variable. A quantitative approach was employed, with data collected through questionnaires from users of Sharia mobile banking services. The results of the analysis reveal that Consumer Religiosity Commitment has a positive and significant effect on Sharia Mobile Banking Continuance Intention (coefficient 0.672; t = 12.758; p < 0.001) and on Trust in Sharia Mobile Banking (coefficient 0.657; t = 11.891; p < 0.001). Furthermore, Trust in Sharia Mobile Banking also has a significant positive effect on Sharia Mobile Banking Continuance Intention (coefficient 0.695; t = 12.879; p < 0.001) and mediates the relationship between Consumer Religiosity Commitment and Sharia Mobile Banking Continuance Intention (mediation coefficient 0.456; t = 8.383; p < 0.001). The findings indicate that trust plays a pivotal role as a mediator in linking religiosity commitment with the intention to continue using Sharia mobile banking. Consumer trust in secure, reliable services aligned with Sharia principles strengthens the impact of religiosity on consumer loyalty. Managerial implications of this study highlight the importance for Islamic banks to enhance trust through features such as security, service transparency, and adherence to Sharia values. Additionally, marketing strategies emphasizing the alignment of services with religiosity values can foster loyalty and the sustained use of Sharia mobile banking services.
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM), KUALITAS PRODUK, HARGA, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI PADA PRODUK NU SKIN SKINCARE DI KOTA YOGYAKARTA Hardoko, Hardoko; Abdul Hadi Hari; Christina Dini Ika Handayani; Febri Dhol Khori
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i1.10780

Abstract

This study aims to determine: (1). The effect of electronic word of mouth (eWOM) on buying interest in Nu Skin Skincare products, (2). The effect of product quality on buying interest in Nu Skin Skincare products, (3). The effect of price on buying interest in Nu Skin Skincare products, (4). The effect of brand image on buying interest in Nu Skin Skincare products, (5). The effect of promotion on buying interest in Nu Skin Skincare products, (6) The effect of electronic word of mouth (eWOM), product quality, price, brand image and promotion on buying interest in Nu Skin Skincare products.This study used a purposive sampling method with a sample size of 100 people. The measurement scale uses a Likert scale. For data processing using SPSS version 13. The results of the study obtained the regression equation as follows: Y = -1.703 + 0.020X1 + 0.369X2 + 0.208X3 + 0.559X4 + e. Hypothesis testing using the t test shows that partially the electronic word of mouth (eWOM) variable (X1), price (X3), brand image (X4)) have no significant effect on purchase intention, while product quality (X2) and promotion (X5) have a positive and significant effect on purchase intention. Then through the F test it is known that the variables electronic word of mouth (eWOM) (X1), product quality (X2), price (X3), and promotion (X4) simultaneously have a positive and significant effect on purchase intention (Y)
The Influence of Brand Congruity on Brand Evangelism through the Mediation of Brand Trust and Brand Commitment among Generation Z Shopee Users Hari, Abdul Hadi; Sabardini, Sri Ekanti
Telaah Bisnis Vol 26, No 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.592

Abstract

This study aims to analyse the influence of brand congruity on brand evangelism by examining the mediating roles of brand trust and brand commitment among Generation Z Shopee users. Brand congruity refers to the alignment between a consumer’s self-image and the brand image, which plays a crucial role in shaping high-level consumer engagement in digital marketing contexts. This research adopts a quantitative approach utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM) for data analysis. Data were collected through questionnaires distributed to 145 Generation Z respondents who are active Shopee users. The findings reveal that brand congruity has a direct and significant effect on brand evangelism, as well as an indirect effect through brand trust and brand commitment as partial mediators. The mediation pathways suggest that trust and commitment toward the brand serve as critical psychological mechanisms bridging identity congruence and brand advocacy behavior. These findings underscore the importance for companies to develop brand images that resonate with consumer values and identities, while also strengthening trust and emotional attachment to drive brand evangelism behavior.
The Influence of Brand Congruity on Brand Evangelism through the Mediation of Brand Trust and Brand Commitment among Generation Z Shopee Users Hari, Abdul Hadi; Sabardini, Sri Ekanti
Telaah Bisnis Vol. 26 No. 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.592

Abstract

This study aims to analyse the influence of brand congruity on brand evangelism by examining the mediating roles of brand trust and brand commitment among Generation Z Shopee users. Brand congruity refers to the alignment between a consumer’s self-image and the brand image, which plays a crucial role in shaping high-level consumer engagement in digital marketing contexts. This research adopts a quantitative approach utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM) for data analysis. Data were collected through questionnaires distributed to 145 Generation Z respondents who are active Shopee users. The findings reveal that brand congruity has a direct and significant effect on brand evangelism, as well as an indirect effect through brand trust and brand commitment as partial mediators. The mediation pathways suggest that trust and commitment toward the brand serve as critical psychological mechanisms bridging identity congruence and brand advocacy behavior. These findings underscore the importance for companies to develop brand images that resonate with consumer values and identities, while also strengthening trust and emotional attachment to drive brand evangelism behavior.
FACILITATING CONDITION DAN LIFESTYLE SEBAGAI PREDIKTOR PENGGUNAAN LAYANAN BUY NOW PAYLATER (BNPL) : TINJAUAN EMPIRIS DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI PADA GEN Z Yohana, Adelya; Hari, Abdul Hadi; Affan, Junaidi
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.282

Abstract

This study investigates the influence of Facilitating Conditions, Lifestyle, and financial literacy on the use of Buy Now Paylater (BNPL) services, a growing trend in digital finance. The purpose of this research is to understand the factors that drive consumer adoption of BNPL services and the role of financial literacy in moderating this adoption. Using a quantitative approach with a correlational design, the study surveyed 500 consumers aged 18-40, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships among the variables. The results indicate that Facilitating Conditions positively influence the use of BNPL, while Lifestyle, particularly symbolic consumption, also drives BNPL adoption. Additionally, financial literacy plays a mediating role, strengthening the relationship between Facilitating Conditions and Lifestyle on BNPL usage. The findings contribute to the theoretical understanding of consumer behavior in digital financial services and offer practical insights for BNPL providers to improve their platforms by integrating financial literacy programs. Keywords: Buy Now Paylater (BNPL), Facilitating Conditions, Lifestyle, financial literacy, consumer behavior, Structural Equation Modeling (SEM), symbolic consumption.
Artificial Intelligence and ESG Performance: Empirical Evidence from Indonesia-Listed Company Rizky Windar Amelia; Abdul Hadi Hari; Syska Lady Sulistyowatie
JAS (Jurnal Akuntansi Syariah) Vol 9 No 2 (2025): JAS (Jurnal Akuntansi Syariah) - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jas.v9i2.2656

Abstract

Artificial intelligence (AI) quick development has become a major factor in determining how well businesses perform in terms of environmental, social, and governance (ESG). The rapid development of AI is reshaping the global economic, and also social structure, and its wide application empowers the sustainable development of enterprises. This research aims to explore the influence of AI adoption on ESG performance and further assess the mediation effect of ESG performance in the relation between AI adoption and firm value. The research was carried out from 2020 to 2023 on mining sector companies in Indonesia, yielding 225 observational data points. A multivariate analysis was performed utilising partial least squares structural equation modelling (PLS-SEM) to assess the hypothesis. The research findings from hypothesis testing demonstrate that performance, firm size, debt to assets ratio, and also return on equity have a significant positive impact on firm value of mining sector companies. Furthermore, the impact of AI adoption on firm value can be more effectively mediated by ESG performance. By serving as a strategic resource, increasing productivity, and promoting sustainability to satisfy stakeholder expectations, AI improves ESG performance and raises business value. For AI-driven company sustainability, this research promotes standardized policies, management integration, and government support.
Co-Authors Abdul Haris Abdul Haris Affan, Junaidi Alimi, Tanzila Azzalzal Apriliana, Iin Aulia, Nova Christina Dini Ika Handayani Febri Dhol Khori Hardoko Hardoko Imam Santoso Jarot Prasetyo Muhammad Luthfi Rizky Windar Amelia Sabardini, Sri Ekanti Sarwono Nursito Syska Lady Sulistyowatie Wisnu Barata, Dody Muhamad Yohana, Adelya Yusti Yusti, Yusti