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All Journal MAGISTRA Kiat Bisnis Jurnal Ilmiah Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha International Journal of Economics, Business and Accounting Research (IJEBAR) Solusi: Jurnal Kajian Ekonomi dan Bisnis juremi: jurnal riset ekonomi Telaah Bisnis Jurnal Inspirasi Binsis dan Manajemen Widya Dharma Journal of Business
Abdul Hadi Hari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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MEMUASKAN KONSUMEN MELALUI PENYEIMBANGAN PEMASARAN INTERNAL DAN PEMASARAN EKSTERNAL Hari, Abdul Hadi
KIAT BISNIS Vol 5, No 5 (2014): Kiat Bisnis Desember
Publisher : KIAT BISNIS

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Abstract

Everyone in the organization is a consumer, and internal consumer should get service and like a job, before they can effectively serve the end consumer. A process of satisfying consumers focused exclusively on the creation of an external customer satisfaction based on competencies derived from internal marketing. Consumer satisfaction can be obtained through internal marketing mix includes; product, price, communication and distribution. Internal marketing is a holistic management process that integrates the various functions of the organization to ensure that all elements of the organization to understand its activities aimed to satisfying internal and external consumer. Keywords : Consumer, satisfaction, internal marketing
TINJAUAN ANALISA DIMENSIONAL DALAM PERENCANAAN PEMASARAN STRATEGIS Hari, Abdul Hadi
KIAT BISNIS Vol 5, No 3 (2013): Kiat Bisnis Desember
Publisher : KIAT BISNIS

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Abstract

Perencanaan pemasaran telah mengalami evolusi, pada awalnya perencanaan pemasarandipostulatkan dengan sistem perencanaan secara statis yang melekat pada strukturorganisasi, kemudian berkembang menjadi sistem dinamis yang berkaitan denganpencapaian keunggulan kompeitif. Kredibilitas perencanaan pemasaran dapat dicapai jikadidukung dengan penggunaan alat dan teknik analitis yang tersedia secara formal. Prosespembentukan rencana pemasaran strategis membutuhkan sejumlah sistem denganmengkaitkan sejumlah artefak pemasaran dengan cara mengkaitkan hasil dari satu teknikdan alat analisa kemudian mengunakannya sebagai masukan teknik lainnya.Keywords Perencanaan, pemasaran, strategik, analisa dimensional
KAJIAN HISTORIS FILOSOFI ILMU PENGETAHUAN PEMASARAN Hari, Abdul Hadi
KIAT BISNIS Vol 5, No 2 (2013): Kiat Bisnis Juni
Publisher : KIAT BISNIS

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Abstract

Ilmu Pengetahuan Pemasaran sering dipandang sebagai sebuah masalah sosial secara potensialberhubungan dengan kebaikan disamping itu ada kemungkinan berkontribusi pada keburukan.Ilmu Pengetahuan Pemasaran adalah sebuah kekuatan netral yang dapat digunakan untuk azaskemanfaatan bukan sebaliknya. Oleh karena itu perlu kajian historis filosofi ilmu pengetahuanpemasaran dari dimensi ontologi, epistimologi dan aksiologi kemudian dilanjutkan denganpembahasan perkembangan ilmu pengetahuan pemasaran yang mengarah pada pendekatanpraktis.Keywords : Ilmu Pengetahuan Pemasaran, filosofi, ontology, epistimologi, aksiologi
PERAN MOTIVASI, PERSEPSI, PEMBELAJARAN DAN SIKAP TERHADAP PROSES PENGAMBILAN KEPUTUSAN KONSUMEN Hari, Abdul Hadi
KIAT BISNIS Vol 5, No 4 (2014): Kiat Bisnis Juni
Publisher : KIAT BISNIS

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Abstract

Pengambilan keputusan konsumen merupakan proses perilaku yang digunakan untuk memilih produk atau jasa yang akan dikonsumsi. Pengambilan keputusan konsumen saat ini relatif komplek karena memerlukan proses perilaku yang lain seperti motivasi, persepsi, pembelajaran dan sikap. Model pengambilan keputusan generik memiliki beberapa kelemahan yaitu konsumen dalam melakukan pemecahan masalah aktual jarang mengikuti alur rangkaian linier dan memerlukan interaksi reciprocal dari sejumlah proses kognitif konsumen. Model pengambilan keputusan kognitif sebagai reaksi atas kelemahan model pengambilan keputusan generik. Keywords : Motivasi, persepsi, pembelajaran, sikap, kognisi, pengambilan keputusan konsumen
Pengaruh Efikasi Diri dan Pendidikan Kewirausahaan terhadap Intensi Kewirausahaan Mahasiswa Sarwono Nursito; Abdul Hadi; Imam Santoso
Jurnal Inspirasi Bisnis dan Manajemen Vol 5, No 1 (2021): JUNI 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (816.356 KB) | DOI: 10.33603/jibm.v5i1.4861

Abstract

Abstract: This study aims to determine the effect of self-efficacy and entrepreneurship education on student entrepreneurial intentions. The method used was a survey method using a questionnaire, which was tested by validity and reliability tests, to collect research data. Respondents who were the sample of the study were 125 students. The sampling technique used was purposive sampling method using several predetermined criteria. Data analysis using multiple linear regression analysis. The results showed that, partially self-efficacy has a positive and significant effect on student entrepreneurial intentions, as well as entrepreneurship education has a positive and significant effect on student entrepreneurial intentions. In addition, self-efficacy and entrepreneurship education simultaneously have a positive and significant effect on student entrepreneurial intentions..Keywords: College Student; Education; Entrepreneurship; Intention; Self-efficacy.Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh efikasi diri dan pendidikan kewirausahaan terhadap intensi kewirausahaan mahasiswa. Metode yang digunakan adalah metode survei dengan menggunakan kuesioner, yang diuji dengan uji validitas dan reliabiitas, untuk mengumpulkan data penelitian. Responden yang menjadi sampel penelitian yang sebanyak 125 mahasiswa. Teknik penentuan sampel menggunakan metode purposive sampling dengan menggunakan beberapa kriteria yang telah ditentukan. Analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa, secara parsial efikasi diri memiliki pengaruh positif dan signifikan terhadap intensi kewirausahaan mahasiswa, demikian halnya pendidikan kewirausahaan berpengaruh secara positif dan signifikan terhadap intensi kewirausahaan mahasiswa,. Selain itu, efikasi diri dan pendidikan kewirausahaan secara simulta berpengaruh secara positif dan signifikan terhadap intensi kewirausahaan mahasiswa..Katakunci: Efikasi diri; Intensi; Kewirausahaan; Mahasiswa; Pendidikan.
PENGARUH SIKAP, NORMA SUBJEKTIF DAN KONTROL PERILAKU TERHADAP INTENSI KEWIRAUSAHAAN MAHASISWA (Studi Pada Mahasiswa Universitas Widya Dharma Klaten) Nursito, Sarwono; Prasetyo, Jarot; Haris, Abdul; Hadi, Abdul
Widya Dharma Journal of Business - WIJoB Vol. 2 No. 01 (2023): APRIL 2023
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v2i01.113

Abstract

Educated youths play a crucial role and contribute significantly to the economy. Thus, it is urgent to develop entrepreneurial activities among educated youth, especially university students. Therefore, this study aims to examine the effect of attitudes toward entrepreneurship, subjective norms, and behavioral control on entrepreneurial intentions among college students. This research is a survey involving 150 students from Widya Dharma University, Klaten, and uses a purposive sampling method as a sampling technique. The collected data were then analyzed using multiple linear regression analysis. The results show that attitudes toward entrepreneurship, subjective norms, and behavioral control have a positive and significant effect, both partially and simultaneously, on students' entrepreneurial intentions.performance.
DAMPAK ISSUE BTS HIATUS TERHADAP ABNORMAL RETURN DAN TRADING VOLUME ACTIVITY (TVA) TERHADAP PERUSAHAAN ENTERTAINMENT DI KOREA SELATAN Alimi, Tanzila Azzalzal; Hadi, Abdul; Haris, Abdul
Widya Dharma Journal of Business - WIJoB Vol. 2 No. 02 (2023): OKTOBER 2023
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v2i2.170

Abstract

This study aims to determine the impact of the Issue BTS Hiatus in entertainment company stock prices in South Korea which were published on June 14,2022. This study uses the event study method using indicators of abnormal return (AR) and trading volume activity (TVA) for the period before and after issue published. The population used is entertainment companies in South Korea which are listed on the Korea Stock Exchange and the sample technique is non probability sample of 15 companies is obtained. This analysis included descriptive analysis, normality test, hypothesis testing which was carried out using the paired sample t test for normally distributed data and the Wilcoxon signed rank test for abnormally distributed data. Using program SPSS version 22. The result of this study indicate that (1) there is a significant difference in the average abnormal return before and after the Issue BTS Hiatus is published, (2) there is a significant the average trading volume activity before and after the Issue BTS Hiatus is published. Keywords : Event Study, BTS Hiatus, Abnormal Return, Trading Volume Activity.
PENGARUH POSITIVE EMOTION TERHADAP IMPULSE BUYING DENGAN PRODUCT INVOLVEMENT SEBAGAI VARIABEL MODERASI PADA PEMBELIAN PRODUK FASHION DI SHOPEE Suwanti, Suwanti; Hadi, Abdul; Haris, Abdul
Widya Dharma Journal of Business - WIJoB Vol. 2 No. 02 (2023): OKTOBER 2023
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v2i2.173

Abstract

The aim of the research is 1) to find out analyze the effect of positive emotion on impulse buying when purchasing fashion products at Shopee. 2) to find out and analyze whether product involvement strengthens or weakens the positive emotion relationship to impulse buying when purchasing fashion products at Shopee. Data collection thechniques with questionnaires, interviews, and observation. The sample in this study were 125 students from Widya Dharma University Klaten. The variables in this study are the independent variable: Positive Emotion (X), the dependent variable: Impulse Buying (Y), and the moderating variable: Product Involvement (Z). data analysis techniques used simple linier regression analysis and Moderated Regression Analysis (MRA) with the help of the SPSS version 25 program. From the results of the t test it is known that, positive emotion with t count 5,546 > t table 1,1979 and a significance value of 0,037 < 0,05 then there is a positive and partially significant effect of positive emotion on impulse buying, moderation regression test with t count 2,109 > t table 1,979 and a significance value of 0,037 < 0,05. so product involvement is able to moderate the effect of positive emotion on impulse buying Keywords: Positive Emotion, Impulse Buying, and Product Involvement
PENGARUH KOMITMEN CSR TERHADAP LOYALITAS KONSUMEN MELALUI KEPERRCAYAAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Nasabah Bank Rakyat Indonesia) Hadi H, Abdul; Apriliana, Iin; Affan, Junaidi
Kajian Ekonomi dan Bisnis Vol. 19 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v19i1.185

Abstract

In the era of advanced and modern globalization, people are required to be more selective in choosing banking products. On the other hand, banks must be able to maintain their marketshare. One way to seize the market is with CSR programs. BRI as one of the largest banks in Indonesia has a CSR program with the hope of increasing customer loyalty. The purpose of this study is todetermine the influence between CSR commitment to consumer loyalty through trust intervening variables.This study used quantitative methods with the research population of BRI customers. This study has several variables, namely the influence of CSR commitment (X) as an independent variable, consumer loyalty (Y) as a dependent variable, and trust as a mediating or intervening variable. This research involved 150 BRI customer respondents in Klaten Regency. Based on the results of hypothesis testing, it can beconclude dthat: 1) CSR commitment has a direct effect on consumer loyalty with an estimate regression weight coefficient value of 0.164 and a C.R. value of 2.117. The significance test between variable (X) andvariable (Y) shows a probability valueof 0.034 (p < 0.05). 2) Trust has a direct effect on consumer loyalty with an estimate regression weight coefficient value of 0.740 and a C.R. value of 7.799. The significance test between variable (Z) and variable (Y) shows a probability valueof 0.000 (p < 0.05). 3) CSR commitment has a direct effect on Trust  with an estimate regression weight coefficient value of 0.726 and a C.R. value of 7.931. The significance test between variable (X) andvariable (Y) shows a probability valueof 0.000 (p < 0.05). 4) the effect ofthe mediation variable was tested usingthe Sobel test with t calculated resultsof 2.031 > 1.96 with a signification level of 0.000 < 0.05. These results show that variable (X) has a positive influence on variable (Y) and mediating variable has a positive and significant influence on variable (X) and variable (Y). So, CSR commitment can affect consumer loyalty through intervening variables, namely BRI customertrust. Keyword : Li festyle, consumer buying interest, trend, product knowledge.
PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND LOVE PADA GEN Z DI KABUPATEN KLATEN MEMILIH MERK SNEAKERS LOKAL Hadi, Abdulhadi; Wisnu Barata, Dody Muhamad; Hardoko, Hardoko; Yusti, Yusti
Kajian Ekonomi dan Bisnis Vol. 19 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v19i2.218

Abstract

Abstract This study aims to analyze the influence of brand experience on brand loyalty, with brand love as a mediating variable among Gen Z in Klaten Regency in choosing local sneaker brands. The research employs a quantitative approach with a survey method. Data were collected from 107 respondents selected through purposive sampling and analyzed using path analysis and Sobel test to examine mediation. The findings indicate that brand experience has a positive and significant effect on brand loyalty (β = 0.257; p = 0.011) and brand love (β = 0.604; p = 0.000). Additionally, brand love significantly influences brand loyalty (β = 0.609; p = 0.000). The Sobel test confirms that brand love significantly mediates the relationship between brand experience and brand loyalty (t = 3.711; p = 0.000). These findings suggest that a positive brand experience directly enhances consumer loyalty and indirectly strengthens it through brand love. Practical implications highlight the need for local sneaker brands to focus on improving brand experience and fostering emotional connections with consumers to build stronger loyalty Keywords: Brand Experience, Brand Loyalty, Brand Love, Local Sneakers, Gen Z
Co-Authors Abdul Haris Abdul Haris Affan, Junaidi Alimi, Tanzila Azzalzal Apriliana, Iin Aulia, Nova Christina Dini Ika Handayani Febri Dhol Khori Hardoko Hardoko Imam Santoso Jarot Prasetyo Muhammad Luthfi Rizky Windar Amelia Sabardini, Sri Ekanti Sarwono Nursito Wisnu Barata, Dody Muhamad Yusti Yusti, Yusti