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All Journal Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Dialektika: Jurnal Ekonomi dan Ilmu Sosial Indonesian Community Journal Tepis Wiring : Jurnal Pengabdian Masyarakat Journal Islamic Business and Entrepreneurship / JIBE Seminar Nasional Produk Terapan Unggulan Vokasi Business and Economic Publication Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Jurnal Riset Ilmiah
M.Yusuf Azwar Anas
Universitas Islam Raden Rahmat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Indonesian Community Journal

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Pelatihan Strategi Pemasaran Kreatif Bagi Kelompok Petani Ubi Jalar Desa Balesari Kabupaten Malang pada Masa Pandemi Covid 19 Zainal Abidin; M. Yusuf Azwar Anas; Ma’rifatul Ilma I; Cholifah
I-Com: Indonesian Community Journal Vol 1 No 1 (2021): I-Com: Indonesian Community Journal (Desember 2021)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.632 KB) | DOI: 10.33379/icom.v1i1.919

Abstract

Dusun Segelan desa Balesari Kecamatan Ngajum ini merupakan satu-satunya dusun penghasil ubi jalar khas gunung Kawi. Pada saat ini pemerintah Republik Indonesia telah menetapkan PSBB (Pembatasan Sosial Berskala Besar) dan PPKM (Pemberlakukan Pembatasan Kegiatan Masyarakat) secara mikro ditingkat desa. Dampaknya wilayah wisata gunung Kawi ditutup hampir selama dua tahun, sehingga memberikan dampak ekonomi secara signifikan karena penduduk menjual ubi jalarnya hanya di gunung Kawi. Tujuan dilakukan pelatihan ini yaitu membantu menganalisis teknik pemasaran dan menambah nilai jual produk ubi jalar melalui online. Pelatihan dilaksanakan pada hari Senin tanggal 08 Februari 2021 di dusun Segelan, Desa Balesari, Ngajum, Kabupaten Malang. Adapun jumlah peserta yang menghadiri pelatihan kali ini yaitu 30 petani ubi jalar, Mantri Tani, dan Petugas Penyuluh Lapangan (PPL) desa Balesari. Metode yang digunakan yaitu metode purposive sampling dengan memberikan kusioner dan wawancara teknik snowball. Hasil analisis dari kuisioner menunjukkan bahwa: (1) Petani ubi jalar mau bekerjasama dengan kelompok karang taruna untuk memasarkan ubi jalar secara online, (2) Petani ubi jalar bersedia untuk mengolah ubi jalar menjadi beberapa olahan makanan lainnya yang inovatif. Harapan pasca dari pelatihan ini yaitu para petani ubi jalar lebih semangat lagi bertani ubi jalar, sedangkan untuk dan karang taruna lebih kreatif dan inovatif lagi di dalam proses pengolahan ubi jalar dan teknik pemasaran secara online. Kata kunci: Pelatihan, Pemasaran online, Ubi jalar
Pelatihan Pendirian dan Tata Kelola Bank Desa Untuk Pengembangan Ekonomi dan Kesejahteraan Masyarakat Desa Sumberdem M. Yusuf Azwar Anas; Yuliyanti M. Manan
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4256

Abstract

Rural development and microfinance sustainability are the main focus to address the gap between urban and rural areas. Based on the National Medium-Term Development Plan (RPJMN) 2020-2024, Indonesia prioritizes rural development with the allocation of village funds from the state budget since 2015. The training on the establishment and governance of Village Banks is the first step in establishing village banks and increasing financial inclusion in rural areas. The training implementation method includes problem identification, preparation of training materials, training implementation, and sustainability evaluation. The training activities held in Sumberdem Village involved various parties, such as community leaders, village officials, BUMDES administrators, and KKN UNIRA Malang students. The training materials included business planning, the process of establishing a village bank, good governance, and the products and services that can be offered by the Village Bank. Interactive discussions and simulations were used to provide participants with a comprehensive understanding. A follow-up mentoring program will be conducted to help implement the knowledge gained in real practice.
Co-Authors Adita Nafisa Almaida, Nur Cholifah DIVIA AGUSTIN Erna Resmiatini Fanreza, Aditia Ferdian, Muh. Agus Husnul Hakim Sy Ibrahim, Wahyu Malik Ika Rinawati M.Manan, Yuliyanti Mabila, Diva Maghfiroh, Fulan Mir'atul Masyitho, Dewi Ma’rifatul Ilma I Purwanti, Gettik Andri SADIYAH, HALIMATUS Sriwahyuni, Lina Tsalis Elfina Roudhotul Jannah Zainal Abidin