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All Journal Jurnal Civics: Media Kajian Kewarganegaraan Transformasi Eksplorasi Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Inada: Kajian Perempuan Indonesia di Daerah Tertinggal, Terdepan, dan Terluar Journal of Social and Political Science Journal of Political Issues Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Salasika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GANESHA: Jurnal Pengabdian Masyarakat Jurnal Alternatif : Jurnal Ilmu Hubungan Internasional JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia
Setyasih Harini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Komunikasi Nusantara

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Analisis Model ROPE dalam Evaluasi Perencanaan City Branding “Lamongan Megilan” Arlinda, Silvi; Harini, Setyasih; Pramudia, Christian Andhika
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2289

Abstract

The application of city branding has become an essential strategy to strengthen regional competitiveness and identity, including Lamongan Regency with its slogan “Lamongan Megilan.” This study aims to evaluate the planning strategy of this city branding using the ROPE model (Research, Objectives, Programming, Evaluation), which provides a systematic framework for assessing each stage of planning. This qualitative research employs a constructivist paradigm, with data collected through in-depth interviews and documentation analyzed using interactive techniques. The study identifies strategic planning steps, evaluates the role of the Lamongan Regency Public Relations Department, and explores community involvement in implementing the program. The findings reveal proactive public relations activities, such as online dissemination and stakeholder collaboration. However, challenges persist in the limited regulatory framework and the lack of comprehensive socialization of the “Megilan” slogan. Training for Public Relations personnel is needed to enhance communication management competencies. In conclusion, “Lamongan Megilan” has strong potential to enhance Lamongan’s image and appeal, but requires more integrated planning through regulatory support, capacity building, and creative communication strategies. The study recommends strengthening regional policies and communication efforts for sustainable city branding implementation. Abstrak Penerapan konsep city branding menjadi strategi penting dalam memperkuat daya saing dan identitas daerah, termasuk Kabupaten Lamongan dengan slogan “Lamongan Megilan.” Penelitian ini bertujuan untuk mengevaluasi strategi perencanaan city branding tersebut menggunakan model ROPE (Research, Objectives, Programming, Evaluation) yang menyediakan kerangka kerja sistematis untuk menilai setiap tahapan perencanaan. Penelitian ini menggunakan metode kualitatif dengan paradigma konstruktivis, di mana data dikumpulkan melalui wawancara mendalam dan dokumentasi, kemudian dianalisis dengan teknik analisis interaktif. Fokus penelitian mencakup identifikasi langkah strategis, evaluasi peran Humas Kabupaten Lamongan, serta keterlibatan masyarakat dalam pelaksanaan program. Hasil penelitian menunjukkan aktivitas Humas yang bersifat proaktif, seperti penyebarluasan informasi melalui media daring dan kolaborasi dengan berbagai pemangku kepentingan. Namun, tantangan masih ditemukan pada aspek regulasi yang belum optimal dan kurangnya sosialisasi mendalam mengenai makna slogan “Megilan.” Diperlukan pelatihan bagi personel Humas untuk meningkatkan kompetensi dalam manajemen komunikasi. Kesimpulannya, city branding “Lamongan Megilan” memiliki potensi besar untuk memperkuat citra dan daya tarik daerah, namun memerlukan perencanaan yang lebih terintegrasi melalui dukungan regulasi, peningkatan kapasitas, serta strategi komunikasi yang kreatif.
Co-Authors Andri Astuti Itasari Anggit G Wicaksono Arlinda, Silvi Asso, Fransina Bidari, Charista Harindha Christy Damayanti Diana Andri Nurlaila Dipokusumo, GPH Dipokusumo,, GPH Dorothea Ririn Indriastuti Fransina Asso Ganjar Widhiyoga GPH Dipokusumo, Halifa Haqqi Hapsari, Alfonsa Maria Sofia Hatmini, Sritami Santi Inggis Mialiawati Jaya, Ramadana Alien Kristy, Nathalia Monica Mialiawati, Inggis Mufiedah, Analieza Ilmiatun Murdani, Andika Drajat Nicholas Filiata Damay Setiawan Nugroho, Agung Yudhistira Pipin Indra Rohmawati Pramesti, Agustina Dwi Pramudia, Christian Andhika Pratista, Devani Eka Rahmadiena, Qonitah Riska Wirawan Riska Wirawan Rohmadiena, Qonitah Saputra, Vabicosa Darmawan Wahanda Satria Rizaldi Alchatib Siti Supeni Siti Supeni Sritami Santi Hatmini Sumarmi . Untari Narulita Wildan Arif Nurkhasan Winarti , Winarti