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Decoding the Meaning of Tumpeng in Roland Barthes’s Semiology Perspective Setya Ambar Pertiwi; Rudy Harjanto; Novita Damayanti; Yunita Sari; Syubhan Akib
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3553

Abstract

This research uses Roland Barthes's theoretical framework to investigate the cultural importance of the traditional Indonesian dish, Tumpeng. In order to better comprehend this cultural artifact, this study seeks to unravel the underlying symbolic meanings and dimensions that are constructed throughout the Tumpeng tradition. It also shows how Barthes's concepts of objects, interpretations, and myths might be useful in this endeavor. It draws attention to the connections among cuisine, culture, and semiotics and emphasizes the relevance of Tumpeng as a unique expression of Indonesian cuisine. This study shows that Tumpeng functions as a potent cultural signifier within Indonesian society, representing communal identity, social hierarchy, and spirituality through an investigation of its visual and philosophical aspects. Tumpeng's aesthetic style, color scheme, and physical arrangement all convey ideas about societal norms and beliefs. Practices of Tumpeng consumption also entail several layers of interpretation, whereby personal and collective meanings are created and communicated. Further, by decoding the meaning of Tumpeng, it is hoped to comprehend the interactions between cultural artifacts, interpretation, and myth-making techniques.
STRATEGI KOMUNIKASI BERBASIS DESIGN THINKING PADA KEGIATAN PYP (PRIMARY YEARS PROGRAMME) EXHIBITION SEKOLAH CIKAL, JAKARTA Donny Dharmawan; Rudy Harjanto; Hendri Prasetya
Jurnal Dinamika Ilmu Komunikasi Vol 10, No 1 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v10i1.4304

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Penelitian ini bertujuan untuk mengetahui gambaran implementasi dan kendala yang dihadapi terkait implementasi strategi komunikasi berbasis design thinking pada kegiatan PYP (Primary Years Programme) Exhibition (Studi Kasus : Sekolah Cikal Cilandak, Jakarta). Metode yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Penelitian ini meneliti strategi komunikasi berbasis design thinking pada kegiatan PYP untuk diperoleh pemahaman proses komunikasi guru kepada siswa agar Siswa Kelas 6 berpikir induktif secara mendalam, dengan catatan lapangan, wawancara, terstruktur, mendalam. Hasil Penelitian didapat implementasi strategi komunikasi berbasis design thinking pada kegiatan PYP (Primary Years Programme) Exhibition yang telah diterapkan guru sudah baik dimana guru sebagai komunikator telah memiliki komponen-komponen penting dalam komunikasi pembelajaran yaitu Credibility sebagai teman untuk berdiskusi; Capability dalam kecakapan berkomunikasi, penyampaian instruksi yang jelas dimengerti; Clarity yang menekankan pada kejelasan dan ketepatan ucapan; Symphaty yang memadukan ketulusan, kesabaran dan kegembiraan; Enthusiasity saat berkomunikasi penting sehingga siswa merasa ikut bersemangat mengikuti instruksi. Pesan yang disampaikan guru dengan mengarahkan pada metode Design thinking dimana siswa memikirkan menyelesaikan masalah dengan kolaborasi proses proses sistematis yang berpusat pada manusia (human centered) melalui rencana yang bertahap sudah terrencana dengan baik. Media yang digunakan disesuaikan dengan produk yang dihasilkan dari project siswa. Peneriman pesan dalam hal ini siswa aktif menikmati pembelajaran dan kecintaan terhadap pembelajaran ini dipertahankan sepanjang hidup mereka, berpengetahuan luas serta pemikir. Efek yang didapatkan antara lain yaitu efek kognitif; efek Afektif, serta efek konatif. Untuk kendala yang dihadapi antara lain kendala teknis dalam pencarian data, kendala siswa dengan daya pikir yang belum berkembang, emosional dan antuasiasme yang naik turun mempengaruhi keberlanjutan project mereka.
PROSES KOMUNIKASI INTERPERSONAL TIM PRODUKSI IKLAN MILO DI TENGAH PANDEMI COVID-19 Pranti Zahrina Puteri; Rudy Harjanto; Retno Intani
Jurnal Dinamika Ilmu Komunikasi Vol 9, No 2 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v9i2.4288

Abstract

Penelitian bertujuan untuk mengetahui proses komunikasi interpersonal dan faktor-faktor yang memengaruhi komunikasi interpersonal Tim Produksi iklan Milo pada saat pandemi. Konsep komunikasi interpersonal dan teori Pertukaran Sosial menjadi konsep yang didiskusikan dalam penelitian ini. Teori pertukaran sosial berasumsi bahwa ketika individu masuk suatu tim, mereka fokus pada biaya yang mereka berikan dalam partisipasi dan kaitannya dengan keuntungan yang mereka dapatkan dari tim tersebut. Metode penelitian ini adalah metode kualitatif dengan pendekatan studi kasus untuk menginterpretasikan dan mengamati fenomena, dimana data penelitian dikumpulkan melalui wawancara mendalam terhadap empat narasumber. Hasil penelitian ini diketahui bahwa Tim Produksi pada iklan Milo di tengah pandemi menggunakan pendekatan komunikasi fungsional dan pendekatan situasional dalam komunikasi interpersonal dengan harapan tercapainya komunikasi yang efektif. Pihak manajemen dan director saling bertukar benefit dan cost dalam tim kerja ini. Sehingga tim mampu dipertahankan walaupun tim dominan adalah pekerja freelancer. Selain karena gaji yang sepadan dengan besarnya tanggung jawab, terdapat juga beberapa faktor yang memengaruhi komunikasi interpersonal Tim Produksi, hal tersebut di antaranya adalah kepercayaan, kejujuran, sikap saling mendukung (supportive) dan sikap keterbukaan antar masing-masing angota tim.
TATA KELOLA KONTEN MEDIA SOSIAL SEBAGAI SUMBER PEMBERITAAN TVRI NASIONAL Arif Rahman; Rudy Harjanto; Retno Intani
Jurnal Dinamika Ilmu Komunikasi Vol 9, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v9i1.4277

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Dalam kondisi ideal sumber berita televisi berasal dari liputan, newswire dan jurnalisme warga. Namun akhir-akhir ini, TVRI menjadikan konten media sosial sebagai sumber berita. Fenomena ini akhirnya menimbulkan pertanyaan, sebagai Lembaga Penyiaran Publik LPP, bagaimana kejelasan produksi berita TVRI? Bagaimana akurasi beritanya? Dan bagaimana penerapan etika jurnalistiknya dalam memproduksi berita? Karena itu, penelitian ini bertujuan untuk mengetahui kejelasan produksi berita TVRI, akurasi dan penerapan etika jurnalistik, ketika TVRI memproduksi berita yang bersumber dari media sosial. Pendekatan penelitian ini secara kualitatif, menggunakan paradigma konstruktivisme dengan metode studi kasus. Objek penelitian konten media sosial sedangkan subjek penelitian adalah pihak manajemen pemberitaan dan produser berita TVRI. Teori yang digunakan adalah teori framing dan agenda setting. Hasilnya, konten media sosial yang digunakan TVRI sebagai sumber berita hanya sebagai pendahulu dan pelengkap. Namun kejelasan produksi berita, akurasi dan penerapan etika jurnalistiknya tidak diragukan. Dalam pemilihan konten media sosial, tim redaksi memperhatikan proses seleksi, penekanan atas sebuah isu, dan penyajian. Mereka memandang konten media sosial penting dan perlu digunakan, dengan mempertimbangkan era konvergensi media dan kecepatan berita.
Graffiti sebagai Pengisi Ruang Komunikasi Simbolik Seni Jalanan Masyarakat Urban Rudy Harjanto; Setiawan Sabana
PANGGUNG Vol 23 No 4 (2013): Membaca Tradisi Kreatif, Menelisik Ruang Transendental
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v23i4.153

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ABSTRACT Public spaces in a city have become more vibrant with the presence of street art which displays colorful and interesting shapes. The concept of public spaces evolves, so does the acceptance of the people as part of the city landscape, and in turn creates a symbolic communication between the street artists and the urban society. The communication may offer new insights to the world of art in the context of space, and each art represents joy, courage, fear, and anxiety arising from the graffiti art- ists. Artists conception to the world of street art, space and text influence each other, despite at some level they are all independent and separated. Street art is not only a masterpiece that explores form or ornamental coloring, but it is an integral part of a city. Every street art carries a theme through which to interact, and creates a medium to communicate symbolically. The visual and physical form of street art has become an entity to communicate about a variety of topics, including social criticism with various packages of thematic, symbolic, and politic visuals as well as entertaining (recreative) thus art in the context of street life has a wider potential. Keywords: space, street art, and communication  ABSTRAK Ruang-ruang publik di kota lebih semarak dengan kehadiran karya-karya seni jalanan yang menampilkan keindahan visual. Konsep ruang-ruang kota berkembang dan peneri- maan masyarakat berubah dengan mencerminkan terciptanya komunikasi simbolik antara perupa jalanan   dengan masyarakat kota. Pemahaman fenomena komunikasi visual ini dapat menawarkan wawasan lain bahwa dunia kesenian dalam konteks ruang, masing- masing memiliki sifat keriangan, keberanian, ketakutan, dan kecemasan yang ditimbul- kan dari seniman graffiti. Konsepsi perupa jalanan tentang dunia kesenian, ruang, dan teks memberikan pengaruh satu sama lain, meskipun pada tingkat tertentu: ketiganya berdiri sendiri-sendiri dan terpisah. Seni jalanan ini tidak hanya sekadar karya yang mengete- ngahkan  representasi bentuk, ornamen pewarnaan, namun menjadi bagian dari sebuah kota. Seni jalanan menorehkan tema-tema yang menjadi sarana untuk saling berinteraksi, dan seni jalanan menjadi sarana untuk saling berkomunikasi secara simbolik. Visualitas dan bentuk fisik karya seni jalanan menjadi penanda entitas dalam berkomunikasi dengan berbagai topik, termasuk kritik sosial dengan berbagai kemasan visual tematis, simbolis, politis sekaligus menghibur (rekreatif), sehingga seni dalam konteks kehidupan di jalanan memiliki potensi yang lebih luas. Kata kunci: ruang, seni jalanan, dan komunikasi
The Impact of Postnuptial Agreement on Husband and Wife's Ownership in Limited Liability Company Kelly, Maria JF; Harjanto, Rudy; Widjojo, Anne Gunadi Martono
Global Legal Review Vol. 4 No. 2 (2024): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/glr.v4i2.6859

Abstract

Husband and wife who do not enter into a marriage agreement cannot establish a limited liability company with just the two of them, because in terms of ownership of assets, their assets constitute as one unit of joint property. Therefore the provision that a limited liability company is a capital association is not fulfilled. They then invite third parties, whether it's their own children or other third parties to become shareholders. Third parties like this are generally only invited to comply with statutory provisions and the number of shares they have in a company is usually also very small. The decision of the Constitutional Court number 69/PUU-XIII/2015 has an impact on many husbands and wives who are not also in mixed marriages to also make the marriage agreement. This study aims to see the impact of the shares owned by husband and wife if they then make a postnuptial agreement, whether the presence of a third party in the company still needed or not considering that between them there has been a separation of assets. The method used in this research is normative juridical. The result of this research is that if the husband and wife enter into a postnuptial agreement, then the participation of third parties is no longer necessary because they are already separate property owners, and shares previously owned by third parties can be transferred to one or both of them.
Exploring generation z’s fascination with Jakarta art museum through social media contents Muhammad Hafiz Nurul Haqqi; Rudy Harjanto
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.9200

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Abstract This study explored how museums can optimise their social media strategies to engage Generation Z. This tech-savvy demographic values interactive, visually appealing, and immersive online experiences by examining the case of Art:1 New Museum in Jakarta. This research investigated strategies cultural institutions can adopt to align with Generation Z's digital habits and preferences. Rooted in the AISAS model (Attention, Interest, Search, Action, and Share), this study examined the role of social media in shaping brand image, online reputation, and visitor engagement by employing a qualitative approach, and data were collected through in-depth interviews with a museum gallery manager, regular visitors, the artist and competitor along with content analysis of Art:1’s Instagram account. The findings reveal that Art:1’s limited use of interactive features, inconsistent content quality, and lack of user-generated content engagement reduce its appeal to younger audiences. Despite its strong offline reputation among art collectors, Art:1 struggles to establish a cohesive digital presence that resonates with Generation Z. This study offers actionable recommendations, including enhancing content quality, integrating interactive features, fostering user-generated content, and aligning digital strategies with the preferences of younger audiences. These findings provide valuable insights for cultural institutions seeking to remain relevant in the digital era by adapting their marketing strategies to better meet emerging demographics' needs.
Resepsi Video ‘Manisan Belimbing Wuluh Disulap Jadi Kurma' di YouTube 'Dish is Gan' Samuel Hady Gandojo; Rudy Harjanto; Yunita Sari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4365

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Culinary content using local ingredients has gained popularity on digital platforms, reshaping how audiences respond to culinary innovations using local ingredients. This study aims to share how viewers perceive the cooking video "Manisan Belimbing Wuluh Disulap Jadi Kurma" on the YouTube channel 'Dish is Gan'. Using a qualitative approach with a constructivist paradigm, this study focuses on audiences regarding their social meanings through interactions on digital media, especially YouTube. Analysis of the reception approach with Stuart Hall's coding/decoding theory is used to explore the meanings that shape viewers and their interactions with the content. The method used is an analysis of comments, likes, shares, and video views over a year. The results show that most viewers accept culinary innovations based on starfruit, displaying a dominant position in their reception. Attractive visuals and creative narratives strengthen audience engagement, reflected in increased performance and customer loyalty. However, some viewers are in an oppositional position, especially those unfamiliar with local ingredients. In conclusion, this video successfully builds audience engagement and promotes local culture through digital media, providing insights for content creators to utilize local ingredients to increase audience engagement.
A Phenomenological Exploration of AI's Impact in the Digital Communication Ecosystem Yuniar, Nabila Alda; Bathesta, Yovi; Kamal, Kamal; Adhinugroho, Michael; Pertiwi, Setya Ambar; Harjanto, Rudy
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8144

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Communication technology in the digital era has led to the expanding use of Artificial Intelligence (AI), which raises ethical concerns and possible benefits. This research examines the complex world of digital communication, focusing on ethics in the AI era. The central tension is between free expression and lowering the risks of spreading misinformation and deception. The idea is to establish ethical frameworks that maintain this hazardous balance. A phenomenological research technique is used to understand digital communication enthusiasts' lived experiences and viewpoints. Phenomenology gives a qualitative view of ethical challenges and possibilities, encapsulating the underlying character of AI-powered communication tool user interactions to examine the contradiction between free expression and hoax prevention to understand the formulation and usage of ethical norms for responsible communication in the AI era. The theoretical framework shows how AI affects digital communication practices. AI's ability to falsify information poses freedom of speech concerns, prompting an ethical assessment of these technologies. The study explores the potential and moral conundrums that arise from the nexus of communication, AI, and the digital world. It also discusses how the changing digital landscape affects communication ethics. It calls for the development of strong norms and processes to promote ethical digital communication practices, emphasizing the significance of ethical enforcement in its discussion. It explores the ways artificial intelligence (AI) may enrich the digital age by preventing misinformation while preserving freedom of speech. Proposing an enforcement ethic, the study aims to cultivate a digital ecosystem that prioritizes ethics and harnesses the transformative potential of AI.
Optimization of Proposal Management Arrangements as Learning Tools in Scientific Research Activities Harjanto, Rudy; P. Manurung, Edward Boris; Lestari, Arini Dwi
APTISI Transactions on Management (ATM) Vol 2 No 1 (2018): ATM (APTISI Transactions on Management)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.819 KB) | DOI: 10.33050/atm.v2i1.780

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For a researcher, compiling or managing a research proposal is a significant step because this step dramatically determines the success or failure of all research activities. For this reason, management is needed from a management research activity, because it is one of the activities that are scientific. Management of research proposals or often referred to as research planning is one example of a management report that is described in detail from the study design that will be carried out to answer existing problems. In a term, there is an understanding of a proposal. It seems that a study is not only intended for individuals because the proposed word implies that something is still waiting for an answer or permission from another party. It is expected that with the management of a scientific research activity management has a clear purpose, which later can be useful as a study material about a matter and most importantly as a reference in making decisions for the benefit of the public or the government or private parties or companies. Keywords: Management, Research, Research Activities