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Irma Anggraini
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Journal : Economica Didactica

 1 
STRATEGI MARKETING MIX TOKO BUKU GRAMEDIA CABANG BANDA ACEH DALAM MENINGKATKAN VOLUME PENJUALAN Irma Anggraini; Eva Arumma; Amrusi Amrusi; Achmad Mustofa
Jurnal Economica Didactica Vol 4, No 2 (2023): Economics Education
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17529/jed.v4i2.35464

Abstract

Pergerakan dunia usaha yang berkembang begitu pesat saat ini menempatkan begitu pentingnya ilmu manajemen pemasaran. Setiap pelaku usaha dituntut untuk memiliki strategi sistematis dan terukur sehingga dapat memperoleh keuntungan maksimal. Skripsi ini berjudul Strategi marketing mix Toko Buku Gramedia Cabang Banda Aceh Dalam Meningkatkan Volume Penjualan. Tujuan penelitian ini adalah (1) Penerapan strategi marketing mix Toko Buku Gramedia dalam meningkatkan volume penjualan, (2) Faktor-faktor yang menghambat penerapan strategi marketing mix terhadap penjualan buku. Jenis penelitian ini ialah deskriptif pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Sujek dalm penelitian ini adalah Store Manajer Toko Buku Gramedia Cabang Banda Aceh dan Sales Superintendet yang bertanggung jawab dibagian strategi dan pelaksanaan pemasaran di Toko Buku Gramedia, sementara yang menjadi objek di penelitian ini ialah strategi marketing mix Toko Buku Gramedia Cabang Banda Aceh dalam meningkatkan volume penjualan. Hasil penelitian menunjukkan bahwa (1) Penerapan strategi marketing mix di Toko Buku Gramedia Banda Aceh sudah sesuai dengan landasan teoritis baik dalam segi produk (product), tempat (place), harga (price), promosi (promotion), hal tersebut terlihat dari kemampuannya dalam meningkatkan volume penjualan. Adapun (2) Hambatan yang terjadi dalam pelaksanaannya adalah efektivitas kegiatan promosi yang dilakukan, hal ini dilatar belakangi oleh pesan-pesan yang dipromosikan tidak sampai ke konsumen sehingga penjualan melalui platform Toko Buku Gramedia Banda Aceh (MyValue, Grago dan Gramedia.com) tidak mengalami peningkatan yang signifikan. Dalam strategi harga, Toko Buku Gramedia senantiasa selalu memberikan penawaran-penawaran spesial berupa diskon dan lain sebagainya untuk menjaga loyalitas pelanggan dan menjaga citra image perusahaan.
ASESMEN KOMPETENSI MINIMUM (AKM) DAN SURVEI KARAKTER PADA SMA NEGERI 9 BANDA ACEH DAN SMK NEGERI 1 BANDA ACEH Ratih Ayu Wandira; Ismail Ismail; Irma Anggraini
Jurnal Economica Didactica Vol 3, No 1 (2022): Economica Didactica
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17529/jed.v3i1.28930

Abstract

This study aims to determine the Minimum Competency Assessment (AKM) and Character Survey at SMA Negeri 9 Banda Aceh and SMK Negeri 1 Banda Aceh. The approach used in this research is a quantitative approach with descriptive research type. The population in this study were all students of class XI SMA Negeri 9 Banda Aceh totaling 184 people and class XI students of SMK Negeri 1 Banda Aceh totaling 259 people. Meanwhile, the samples in this study were students of class XI SMA Negeri 9 Banda Aceh and class XI SMK Negeri 1 Banda Aceh which were designated by the Ministry of Education and Culture as participants in the national assessment, totaling 50 people. Data was collected through observation and distributing questionnaires. Based on the results of the research conducted, the results obtained that the Minimum Competency Assessment (AKM) at SMA Negeri 9 Banda Aceh obtained an achievement rate of 80.06%. While the Minimum Competency Assessment (AKM) at SMK Negeri 1 Banda Aceh obtained an achievement rate of 79.30%. Under these conditions, the results of the study indicate that the Minimum Competency Assessment (AKM) at SMA Negeri 9 Banda Aceh has been carried out well, while the Minimum Competency Assessment (AKM) at SMK Negeri 1 Banda Aceh has been carried out quite well. The results of the research for the Character Survey at SMA Negeri 9 Banda Aceh obtained an achievement rate of 78.48%. While the Character Survey at SMK Negeri 1 Banda Aceh obtained an achievement rate of 86.67%. With these conditions, the results of the study indicate that the Character Survey at SMA Negeri 9 Banda Aceh has been carried out quite well, while the Character Survey at SMK Negeri 1 Banda Aceh has been carried out well. The results of the research for the National Assessment at SMA Negeri 9 Banda Aceh obtained an achievement rate of 85.10%. Meanwhile, the National Assessment at SMK Negeri 1 Banda Aceh obtained an achievement rate of 81.46%. Under these conditions, the results of the study indicate that the National Assessment at SMA Negeri 9 Banda Aceh and SMK Negeri 1 Banda Aceh has been carried out properly.
Co-Authors Achmad Mustofa Alfizar Alfizar Amrusi Eva Arumma Ira Devi Sara Irham Fahmi Ismail Ali Ismail Ismail Meimuharani Meimuharani Mila Puspita Muhammad Bahi Muhammad Shabri Abd. Madjid Nadia Lismayeni Nazaruddin Ali Basyah Nazaruddin Nazaruddin Novita Novita Ratih Ayu Wandira Suci Yonida Sari Syaukani Syaukani T.M Jamil TM Jamil