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All Journal Jurnal Administrasi Bisnis Jurnal Rekayasa Sipil dan Desain Journal of Business Management Education (JBME) Riset Ilmu Manajemen Bisnis dan Akuntansi
Nadia Agustina
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH KEPUASAN PELANGGAN, BIAYA BERALIH, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN (Survei pada Pengguna Kartu Operator Seluler Simpati pada Mahasiswa Jurusan Ilmu Administrasi Bisnis Angkatan 2015/2016 dan 2016/2017 Fakultas Ilmu Administrasi Nadia Agustina; Achmad Fauzi DH; Inggang Perwangsa Nuralam
Jurnal Administrasi Bisnis Vol 64, No 1 (2018): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research was aimed to understand and explain: (1) the effect of Customer Satisfaction on Customer Loyalty; (2) the effect of Switching Costs on Customer Loyalty; (3) the effect of Trust in Brand on Customer Loyalty; (4) the effect of Customer Satisfaction, Switching Costs and Trust in Brand that occurring simultaneously on Customer Loyalty. Research type was explanatory research using quantitative approach. The location of research was at , University of Brawijaya Malang on MT. Haryono No, 163, Malang City, East Java. Independent variables were including Customer Satisfaction (X1), Switching Costs (X2) and Trust In Brand (X3), whereas dependent variable was Customer Loyalty (Y). All variables were measured using Likert Scale. The sample included 115 respondents: Customers using Simpati SIM card operators. Types of data used in this study are primary and secondary data. Primary data get data source from questionnaire, while secondary data is source of bibliography supporting scientific research and obtained from relevant literature. Testing the instrument by using the validity and reliability test. Based on analysis result of this research was concluded that Customer Satisfaction, Switching Costs and Trust in Brand have significant effect on Customer Loyalty either partially or simultaneously. Kеywords: Customer Satisfaction, Switching Costs, Trust In Brand, Customer Loyalty АBSTRАK Penelitian ini bertujuan untuk mengetahui dan mejelaskan: (1) Pengaruh Kepuasan Pelanggan Terhadap Loyalitas Pelanggan; (2) Pengaruh Biaya Beralih Terhadap Loyalitas Pelanggan; (3) Pengaruh Kepercayaan Merek Terhadap Loyalitas Pelanggan; (4) Pengaruh Kepuasan Pelanggan, Biaya Beralih dan Kepercayaan Merek berpengaruh secara simultan terhadap Loyalitas Pelanggan. Jenis Penelitian yang digunakan adalah penelitian eksplanatori dengan menggunakan pendekatan kuantitatif dimana penelitian dilakukan di Fakultas Ilmu Administrasi Universitas Brawijaya di Jl. MT. Haryono No,163, Kota Malang, Jawa Timur. Variabel Bebas terdiri dari Kepuasan Pelanggan (X1), Biaya Beralih (X2), Kepercayaan Merek (X3), sedangkan Variabel Terikat dalam penelitian ini adalah Loyalitas Pelanggan (Y). Seluruh variabel yang ada akan diukur dengan menggunakan skala Likert. Jumlah sampel yang digunakan dalam penelitian ini sebesar 115 orang responden yaitu Pelanggan yang menggunakan operator seluler kartu Simpati. Jenis data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Data primer mendapatkan sumber data dari angket, sedangkan data sekunder berupa sumber daftar pustaka yang mendukung penelitian ilmiah serta diperoleh dari literatur yang relevan. Pengujian instrument dengan menggunakan uji validitas dan reliabilitas. Berdasarkan hasil analisis dapat disimpulkan bahwa Kepuasan Pelanggan, Biaya Beralih dan Kepercayaan Merek berpengaruh signifikan terhadap Loyalitas Pelanggan baik secara parsial maupun secara simultan. Kаtа Kunci: Kepuasan Pelanggan, Biaya Beralih, Kepercayaan Merek, Loyalitas Pelanggan  
Studi Numerik Perkuatan Balok Beton Bertulang dengan Mengkombinasikan Penggunaan GFRP dan Wire Mesh pada Beton Mutu Normal Nadia Agustina; Mohd. Isneini; Fikri Alami
Jurnal Rekayasa Sipil dan Desain Vol 8, No 2 (2020): Edisi Juni 2020
Publisher : Jurnal Rekayasa Sipil dan Desain

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Abstract

Pada penelitian ini meneliti dua jenis balok yaitu balok beton bertulang normal tanpa perkuatan yang dijadikan balok kontrol (BN) dan balok beton bertulang dengan perkuatan lentur kombinasi GFRP dan Wire mesh (GGWW). Dalam memodelkan beton dan GFRP dideskripsikan sebagai elemen solid, kemudian untuk model baja tulangan dan wire mesh sebagai elemen truss dan model epoksi sebagai elemen cohesive. Interaksi yang diberikan pada hubungan antara baja tulangan dan beton serta hubungan antara epoksi dan wire mesh menggunakan teknik interaksi embedded region kemudian pada hubungan lapisan perkuatan dan lapisan epoksi menggunakan teknik interaksi tie constraint. Berdasarkan input beban maksimum hasil eksperimental, perbedaan persentase lendutan pada model balok BN sebesar 0,79% antara model numerik dan eksperimental kemudian pada model balok GGWW adalah sebesar 31,5%. Pola retak pada model balok BN numerik dan eksperimental menunjukkan tipe retak lentur keseluruhan dan pada model balok GGWW terjadi kegagalan lekatan antara serat beton dan perkuatan (debonding). Kata kunci : perkuatan, lendutan, regangan, debonding.
Pengaruh penerapan model pembelajaran teaching factory terhadap kesiapan berwirausaha Dian Herdiana Utama; B Lena Nuryanti; Nadia Agustina
Journal of Business Management Education (JBME) Vol 5, No 3 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i3.29978

Abstract

The teaching factory learning model is an integrated learning model. Entrepreneurship education is a process of learning to instill entrepreneurial values through habituation and maintenance of behavior and attitudes. Through the teaching factory learning model that is supported by learning entrepreneurship, students are expected to have readiness for entrepreneurship. The application of teaching factory teaching model aims to form student competencies through the unit of the school environment unit based on industry and supported by the implementation of entrepreneurial learning in the formation of an entrepreneurial mentality. This article examines the effect of the application of the Teaching Factory Learning Model to entrepreneurial readiness in class XI students of the Online Business and Marketing Program at SMKN 1 Bandung. The research method used in this research is descriptive and verification methods using path analysis.
Peran Anggaran dalam Mengambil Keputusan Manajerial di Perusahaan Muammar Khaddafi; Fuja Mastiara; Nadia Agustina; Hidayanti Hidayanti; Halimah Halimah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 4 (2024): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i4.1365

Abstract

The budget is an important tool in the managerial decision making process. As a structured financial guide, budgets help managers plan, coordinate and control company resources. Through budget preparation, managers can determine cost requirements, allocate resources effectively, and set financial targets that support the achievement of organizational goals. Additionally, budgets serve as performance evaluation tools, allowing managers to compare actual results with projections, identify deviations, and take necessary corrective actions. Using the right budget also helps management reduce health risks, increase operational efficiency, and ensure that strategic decisions are based on measurable and accountable information. Thus, the budget plays a crucial role in supporting a more rational and focused decision-making process.
Co-Authors Achmad Fauzi DH B Lena Nuryanti Dian Herdiana Utama Fikri Alami Fuja Mastiara Halimah Halimah Hidayanti Hidayanti Inggang Perwangsa Nuralam Mohd. Isneini Muammar Khaddafi