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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni JDM (Jurnal Dinamika Manajemen) Journal of Business Strategy and Execution Riset Manajemen dan Akuntansi Journal of Indonesian Economy and Business Indonesia Berdaya Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Multidisiplin Asian Journal of Management, Entrepreneurship and Social Science Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Budhi Haryanto
Fakultas Ekonomi Universitas Sebelas Maret Surakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Peningkatkan Kinerja Publikasi Institusi Melalui Pengelolaan Jurnal Ilmiah Bereputasi Setiawan, Ahmad Ikhwan; Dewi, Amina Sukma; Haryanto, Budhi; Purwanto, Djoko
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 1 (2024): JPMI - Februari 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.1993

Abstract

Kepemilikan jurnal oleh fakultas atau program studi di suatu perguruan tinggi (PT) merupakan keunggulan bersaing institusi untuk meningkatkan kinerja publikasi PT dan mempercepat pencapaian fungsional (lektor kepala dan guru besar) bagi dosen di PT tersebut. Kegiatan pengabdian ini bertujuan agar setiap fakultas atau program studi mampu merancang dan mengembangkan jurnal bereputasi sebagai wadah publikasi. Terdapat dua tahap kegiatan yang dilakukan 1) Workshop Penulisan paper pada jurnal berkualitas dan 2) Workshop Pengelolaan Jurnal berkualitas. Pengabdian ini menyadarkan peserta untuk memahami kunci keberhasialn pengelolaan jurnal yaitu 1) komitmen pengelola, 2) dukungan mitra bestari dan 3) kerjasama dengan asosiasi. Fakultas Ekonomi dan Bisnis,  Universitas Sebelas Maret (FEB UNS) bersama dengan Ikatan Sarjana Ekonomi Indonesia (ISEI) Surakarta telah merancang dan mengembangkan jurnal untuk mempublikasikan jurnal yang secara bertahap dapat ditingkatkan kuliatasnya dan terindeks SINTA dan SCOPUS.
Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods Fenitra, Rakotoarisoa Maminirina; Haryanto, Budhi
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.18573

Abstract

The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.
The Influence of Sex Appeal on Consumers Attitude toward the Ads Moderated by Product Factors Nusantara, Aji Cahya; Haryanto, Budhi
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15938

Abstract

This study wants to examine the relationship between sex appeal and attitude towards the ads, and more than, this study also wants to examine the role of product factors in moderating the relationship of this two variables. Experimental design is done to control the relation among the variables observed in this study. The participants consist of 100 males’ undergraduate students of Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta-Indonesia, who are divided into 4 groups. Generalized Auto Regression Conditional Hetero-regressive (GARCH) is statistical method chosen to analysis the data. The results showed that sex appeal is an effective stimulus affects the individual positive attitude toward an advertisement. As well as product factor is another stimulus, which effectively influence positive attitudes toward advertising. But in this study also found that the product factor is not moderate the relationship between sex appeal and positive attitude toward advertising. In addition to this study also discusses the implications of both theoretical and practical, as well as the limitations of the study.
Pelatihan dan pendampingan budidaya sayur sehat di tengah pandemi guna meningkatkan taraf hidup masyarakat di wilayah Kentingan RW 10 Jebres Surakarta Purwanto, Djoko; Dewi, Amina Sukma; Haryanto, Budhi; Bonifatius, Dwi Hastjarja Kustijana
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022352

Abstract

The Community Service activity is intended to provide an alternative to fulfill the needs of healthy vegetables for housewives in the Kentingan area. RW 10 Jebres Surakarta. This activity is intended to help residents in the Kentingan area of RW 10 Jebres, especially in meeting the needs of a variety of healthy vegetables (such as mustard greens, kale, lettuce), and can also economically provide benefits for saving on daily spending, especially vegetables. On the other hand, assistance in the cultivation of healthy, fresh and green organic vegetables is expected to have a positive impact in improving people's lives in the Kentingan area, RW 10 Jebres Surakarta. This Community Service activity is more focused on involving PKK women in the Kentingan area of RW 10 Jebres Surakarta. PKK RW 10 Jebres Surakarta women will later receive training and assistance on organic vegetable cultivation that can be applied in the future
The Influence of Environmental Awareness, Environmental Attitudes, and Perceptions of Green Marketing on Consumer Trust in Environmentally Friendly Products in Modern Retail Sukoco, Andreas Ari; Stefia, Cheryl Marlitta; Haryanto, Budhi; Rohwiyati, Rohwiyati; Fenitra, Rakotoarisoa Maminirina
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-78

Abstract

Objective: This study aims to analyze the effects of environmental awareness, environmental attitude, and perceptions of green marketing on consumer trust in eco-friendly products in modern retail. Research Design & Methods: The research employs a quantitative survey design with a purposive random sampling technique, yielding 100 respondents. Data were collected using a questionnaire and analyzed using multiple linear regression in SPSS. Findings: The results show that environmental awareness, environmental attitude, and perceptions of green marketing have positive and significant effects on consumer trust. Implications & Recommendations: Practically, modern retailers need to strengthen the credibility of their green communications (credible certifications/labels, traceability evidence) and enhance consumer education so that sustainability claims are understood and trusted. Contribution & Value Added: The novelty of this study lies in integrating VBN and Signaling Theory within a single model to explain the formation of green trust in Indonesia’s modern retail context. The findings further reinforce the proposition that building green trust requires a combination of consumers’ awareness and positive attitudes together with credible and consistent green marketing signals. The synergy of these factors is crucial for encouraging the adoption of eco-friendly products in modern retail.
Analyzing the Effect of Celebrity Endorsement on Purchase Intention: The Role of Attitude toward the Brand and Brand Congruity Haryanto, Budhi; Kristiani, Nuning; Setiawan, Ahmad Ikhwan; Dewi, Amina Sukma; Khoiriyah, Siti; Haryanto, Haryanto
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-82

Abstract

Objective: Grounded in the Theory of Planned Behavior (TPB) and the Match-Up Hypothesis, this study examines how celebrity endorsement credibility influences consumers’ purchase intention, with attitude toward the brand as a mediating variable and brand congruity as a moderating factor in the context of the Muslim fashion brand Buttonscarves. Research Design & Methods: An online survey collected responses from 181 individuals who were familiar with Buttonscarves products. The analysis employed PLS-SEM to evaluate construct validity and to test the structural model, including the second-order construct of endorser credibility. Findings: Celebrity endorsement credibility positively influences both brand attitude and purchase intention. Brand attitude also significantly mediates this relationship. However, brand congruity does not moderate the link between brand attitude and purchase intention, indicating that perceived credibility and emotional evaluation are stronger determinants of purchase intention than perceived endorser–brand fit. Implications & Recommendations: Marketers should prioritize endorsers with strong authenticity and credibility to strengthen brand attitudes and drive consumer intention, rather than relying solely on perceived image similarity. Contribution & Value Added: This study advances understanding of endorsement effectiveness by empirically integrating TPB and the Match-Up Hypothesis in the Muslim fashion context. In this area, empirical evidence remains limited. The findings provide theoretical and practical insights into designing culturally aligned and attitude-driven endorsement strategies.
Co-Authors Abd. Rasyid Syamsuri Ahmad Ikhwan Setiawan, Ahmad Ikhwan Amina Sukma Dewi Atina, Vivin Zulfa Awang Febrianto, Awang Bonifatius, Dwi Hastjarja Kustijana Daryono, Tri Djoko Purwanto Edi Cahyono Fenitra, Rakotoarisoa Maminirina Haryanto Haryanto Heru Irianto Malik Cahyadin Nuning Kristiani, Nuning Nusantara, Aji Cahya Nusantara, Aji Cahya Pratama, Ferdian Tomy Rohwiyati Rohwiyati Setiawan , Ahmad Ikhwan Siti Khoiriyah Stefia, Cheryl Marlitta Sukoco, Andreas Ari Tri Daryanto