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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni JDM (Jurnal Dinamika Manajemen) Journal of Business Strategy and Execution Riset Manajemen dan Akuntansi Journal of Indonesian Economy and Business Indonesia Berdaya Jurnal Pengabdian Masyarakat Indonesia Asian Journal of Management, Entrepreneurship and Social Science Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Ecoducation
Budhi Haryanto
Fakultas Ekonomi Universitas Sebelas Maret Surakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods Fenitra, Rakotoarisoa Maminirina; Haryanto, Budhi
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.18573

Abstract

The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.
The Influence of Sex Appeal on Consumers Attitude toward the Ads Moderated by Product Factors Nusantara, Aji Cahya; Haryanto, Budhi
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15938

Abstract

This study wants to examine the relationship between sex appeal and attitude towards the ads, and more than, this study also wants to examine the role of product factors in moderating the relationship of this two variables. Experimental design is done to control the relation among the variables observed in this study. The participants consist of 100 males’ undergraduate students of Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta-Indonesia, who are divided into 4 groups. Generalized Auto Regression Conditional Hetero-regressive (GARCH) is statistical method chosen to analysis the data. The results showed that sex appeal is an effective stimulus affects the individual positive attitude toward an advertisement. As well as product factor is another stimulus, which effectively influence positive attitudes toward advertising. But in this study also found that the product factor is not moderate the relationship between sex appeal and positive attitude toward advertising. In addition to this study also discusses the implications of both theoretical and practical, as well as the limitations of the study.
Pelatihan dan pendampingan budidaya sayur sehat di tengah pandemi guna meningkatkan taraf hidup masyarakat di wilayah Kentingan RW 10 Jebres Surakarta Purwanto, Djoko; Dewi, Amina Sukma; Haryanto, Budhi; Bonifatius, Dwi Hastjarja Kustijana
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022352

Abstract

The Community Service activity is intended to provide an alternative to fulfill the needs of healthy vegetables for housewives in the Kentingan area. RW 10 Jebres Surakarta. This activity is intended to help residents in the Kentingan area of RW 10 Jebres, especially in meeting the needs of a variety of healthy vegetables (such as mustard greens, kale, lettuce), and can also economically provide benefits for saving on daily spending, especially vegetables. On the other hand, assistance in the cultivation of healthy, fresh and green organic vegetables is expected to have a positive impact in improving people's lives in the Kentingan area, RW 10 Jebres Surakarta. This Community Service activity is more focused on involving PKK women in the Kentingan area of RW 10 Jebres Surakarta. PKK RW 10 Jebres Surakarta women will later receive training and assistance on organic vegetable cultivation that can be applied in the future
Pengaruh Nilai Informasi Pada TikTok Terhadap Niat Beli Produk Kecantikan Lokal di Indonesia: The Influence of Information Value on TikTok on Purchase Intention of Local Beauty Products in Indonesia Rosyidasari, Alwi; Haryanto, Budhi
Economic and Education Journal (Ecoducation) Vol. 7 No. 3 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i3.2506

Abstract

Penelitian ini bertujuan untuk menginvestigasi peran Nilai Informasi yang disajikan pada platform media sosial TikTok dalam mempengaruhi niat beli konsumen terhadap produk kecantikan lokal, dengan menguji peran mediasi sikap terhadap informasi dan sikap merek. Metode kuantitatif dengan desain survei digunakan. Data dikumpulkan dari 460 konsumen aktif TikTok yang berinteraksi dengan konten dan merupakan pengguna produk Somethinc. Teknik analisis yang diaplikasikan adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) menggunakan SmartPLS 4. Temuan penelitian menunjukkan bahwa nilai informasi memiliki pengaruh positif dan signifikan terhadap sikap terhadap informasi. Selain itu, sikap terhadap informasi dan sikap merek terbukti signifikan mempengaruhi niat beli, ditunjukkan oleh nilai uji statistika yang besar dan nilai peluang yang berada di bawah ambang batas signifikan (< 0.05). Secara kolektif, kedua variabel sikap tersebut secara signifikan memediasi penuh hubungan antara nilai informasi dan niat beli. Artinya, pengaruh dari nilai informasi terhadap niat beli tidak berjalan secara langsung, melainkan harus melalui perantara sikap terhadap informasi dan sikap merek. Peran mediasi penuh ini juga terbukti sangat signifikan, ditunjukkan oleh nilai uji statistika T yang kuat dan nilai peluang yang kembali sangat kecil (mendekati nol) pada kedua jalur mediasi tersebut.  Kesimpulan ini menekankan bahwa nilai informasi yang kredibel dan berkualitas merupakan prasyarat fundamental yang harus dikonversi menjadi sikap positif (terhadap informasi maupun merek) sebelum dorongan niat pembelian terbentuk.
Co-Authors Abd. Rasyid Syamsuri Ahmad Ikhwan Setiawan, Ahmad Ikhwan Amina Sukma Dewi Atina, Vivin Zulfa Awang Febrianto, Awang Bonifatius, Dwi Hastjarja Kustijana Daryono, Tri Djoko Purwanto Edi Cahyono Fenitra, Rakotoarisoa Maminirina Heru Irianto Malik Cahyadin Nusantara, Aji Cahya Nusantara, Aji Cahya Pratama, Ferdian Tomy Rosyidasari, Alwi Setiawan , Ahmad Ikhwan Tri Daryanto