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All Journal Owner : Riset dan Jurnal Akuntansi Buana Ilmu Buana Information Technology and Computer Sciences (BIT and CS) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Strategic: Journal of Management Sciences Mandiri: Jurnal Akuntansi dan Keuangan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rieke Retnosary
Universitas Buana Perjuangan Karawang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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MEDIASI NILAI PELANGGAN DAN EFISIENSI TRANSAKSI PADA PENGARUH DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN Dody Sakti Wijaya; Fitri Lukiastuti; Rieke Retnosary
Strategic: Journal of Management Sciences Vol. 5 No. 2 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i2.339

Abstract

This research aims to examine the influence of digital marketing, customer value and transaction efficiency on customer satisfaction, the influence of digital marketing on customer value and transaction efficiency. Testing the mediating role of customer value and transaction efficiency on the influence of digital marketing on customer satisfaction. The population in this study were all customers of PT. Uwinfly has as many internet users as the sample size is 100 respondents. Analysis uses partial least squares (PLS) with the smartPLS analysis tool. The results of this research, digital marketing, customer value and transaction efficiency have a significant positive effect on customer satisfaction, digital marketing has a significant positive effect on customer value and transaction efficiency. Customer value and transaction efficiency mediate the positive influence of digital marketing on customer satisfaction. The implications of this research contribute to the theory of co-creation of customer value and transaction efficiency and analyze the consequences of digital marketing on customer behavior from the perspective of customer satisfaction.
Pengaruh Fltur Shopee Paylater-Dan Cash On Delivery Terhadap Perilaku Impulsive Buying Alya Widdiya Puspita; Dexi Triadinda; Rieke Retnosary
Mandiri : Jurnal Akuntansi dan Keuangan Vol. 5 No. 2 (2026): Juni 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jak.v5i2.2155

Abstract

Perkembangan pesat e-commerce di Indonesia merangsang peningkatan respons pembeli, khususnya perilaku impulsive buying akibat kemudahan fitur pembayaran digital. Kajian ini difokuskan untuk mengeksplorasi pengaruh Shopee PayIater dan cash on deIivery atas periIaku impulsive buying pada konsumen e-commerce. Studi ini menerapkan metde kuantitatid dengan rancangan eksplanatori. Sebanyak 100 responden berpartisipasi dalam pengisian kuesioner sebagai sumber data. Untuk menguji hubungan dan pengaruh variabel, digunakan analisis regresi berganda dengan bantuan SPSS. Temuan mengindikasikan Shopee Paylater berdampak positif signifikan atas perilaku impulsive buying, sedangkan cash on delivery tidak menunjukan pengaruh yang signifikan. Secara bersamaan, Shopee Paylater dan cash on delivery secara signifikan memengaruhi impulsive buying. Nilai koefisien determinasi mengindikasikan sejauh mana model dapat menerangkan perilaku impulsive buying masih relatif rendah, yang mengindikasikan pengaruh variabel lain diluar model kajian yang berkontribusi atas perilaku tersebut. Studi menambah referensi empiris terkait kajian Manajemen Pemasaran, terutama dalam hal peran fitur pembayaran digital terkait pembentukan perilaku impuIsive buying konsumen e-commerce   The rapid growth of e-commerce in Indonesia has spurred an increase in consumer response, particularly impulsive buying behavior, due to the convenience of digital payment features. This study focuses on exploring the influence of Shopee PayLater and cash on delivery on impulsive buying behavior among e-commerce consumers. This study employs a quantitative method with an explanatory design. A total of 100 respondents participated in completing a questionnaire as the data source. To test the relationships and effects of the variables, multiple regression analysis was conducted using SPSS. The findings indicate that Shopee PayLater has a significant positive impact on impulsive buying behavior, while cash on delivery does not show a significant effect. Conversely, Shopee PayLater and cash on delivery together significantly influence impulsive buying. The coefficient of determination indicates that the model’s ability to explain impulsive buying behavior remains relatively low, suggesting that other variables outside the study’s model contribute to this behavior. This study adds to the empirical literature on marketing management, particularly regarding the role of digital payment features in shaping impulsive buying behavior among e-commerce consumers
Co-Authors Abdul Rozak Alya Widdiya Puspita Arip Solehudin Citra Savitri Dexi Triadinda Dini Yani Dody Sakti Wijaya Fani Bahari Fitri Lukiastuti Heryana, Nono Ihsan Nasihin Muhammad Ja'farullah Zain N Neni Triana Nendah Dewi Yuningsih Neni Sumarni Netti Nurlenawati Raihan Haidar azis Zildjian Aprilia