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All Journal JAM : Jurnal Aplikasi Manajemen Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Journal of Management Review Jurnal Penelitian Kesehatan Suara Forikes Journal of Multidisciplinary Academic Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Health Sains Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Abdimas Sang Buana Salus Cultura: Jurnal Pembangunan Manusia dan Kebudayaan Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) The Journal General Health and Pharmaceutical Sciences Research
Hasyim Hasyim
Universitas Esa Unggul
Religion Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Multidisciplinary Academic

 1 
Marketing Mix and Trust as A Visiting Intention Factors Herwatt Setiawan; Hasyim Hasyim; Rina Mutiara
Journal of Multidisciplinary Academic Vol 4, No 6 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Patient’s visit plays an important role in the sustainability of hospital services. Patient’s decision to visit could be measured through patient visiting intention which is influenced by marketing mix and trust. This research aimed to gather empirical proof in order to describe the relationship between marketing mix and visiting intention through trust as an intervening variable. The 200 respondents from patients in outpatient clinic of Hospital X are proposed in this study. Thus, this research is quantitative with causality method was conducted with 4-interval-scale questionnaire. All the data was analyzed with Structural Equation Modelling. Here, most of the respondents in this study are female which is in the age 21 to 30 years old also graduated from senior high school and vocational school. In addition, the female respondent in the age 21 to 30 did not use insurance to cover their bill while an old patient was visiting general practitioner clinic. Here, the descriptive analysis shows that marketing mix and visiting intention are in moderate category while trust is in high category. The results of this study indicate that there is effect of marketing mix on visiting intention through trust. The effect of marketing mix on trust and trust on visiting intention are positive and significant while the direct effect of marketing mix on visiting intention is negative and significant. Thus, in this study found that trust is intervening variable and marketing mix has a negative effect on visiting interest.
Improving Retention of Healthcare Workers At Service Industry Through to Compensation Strategies Maratu Solihah; Ratna Indrawati; Hasyim Hasyim
Journal of Multidisciplinary Academic Vol 5, No 3 (2021): Science, Engineering and Social Science Series (New Update: With DOI index)
Publisher : Penerbit Kemala Indonesia

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Abstract

Low retention of healthcare workers may have a negative impact on the service industry's performance and effectiveness. There are several major factors which caused to low retention of healthcare workers including, compensation provided by industry that does not meet employee expectations, and there is no stipulated compensation for overtime work in the form of incentives or bonuses. In addition, the organizational commitment to the healthcare workers is still considered low, due to the service industry’s operations which have only been running for one year. This study intended to provide empirical evidence of the impact of compensation and motivation on retention of healthcare workers mediated by organizational commitment. The quantitative methods with the type of causality study are used in this study. The data for this study were obtained from the primary data. All healthcare employees with a service time of more than one year were included in the individual analysis. Path analysis was used to analyse the data obtained in this study. The results of the study indicated that compensation, motivation and organizational commitment simultaneously had a positive and significant effect on the retention of healthcare workers with organizational commitment as an intervening variable. Furthermore, compensation and motivation partially had a positive and significant effect on organizational commitment. Moreover, compensation, motivation and organizational commitment contributed to a positive and significant effect on the retention of healthcare workers. Findings of the study indicated that the direct effect of compensation and motivation on the retention of healthcare workers was greater than that mediated by organizational commitment.
Co-Authors Agusdini Banun Agusdini Banun Saptaningsih Anang Suryana Andry Andry Benedikta Rina Pratiwi CSP Wekadigunawan CSP Wekadigunawan David Eka Djaja Dimas Indramanto Evan Pratama Fitri Ayasofia Harry Ansis Henry Andrean Herdiana Eta Prananti Herlina Herlina Herwatt Setiawan Kusumapradja, Rokiah Mas Andika Cakra Purnama Mukhamad Abduh Novita Widyawaty RATNA INDRAWATI Rika Widiawati Rina Anindita Rina Mutiara Siti Juhaeni Solihah, Maratu Stefano Leatemia Supriyantoro Supriyantoro Supriyantoro Supriyantoro Tito - Yassin Viky Santy Theresia Wahyuni Dian Purwati