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All Journal Jurnal Ilmu Lingkungan Intra Jurnal Pendidikan dan Sastra Inggris (JUPENSI) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Pustaka: Jurnal Bahasa dan Pendidikan Student Scientific Creativity Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Budi Pekerti Agama Islam Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Amanda Amanda
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Digital Marketing, Promo Shopee Tanggal Istimewa dan FOMO terhadap Minat Beli di Marketplace Shopee : Shopee Studi pada Mahasiswa UIN Datokarama Palu Nanda Lestari; Amanda Amanda; Febriani Febriani; Juriati Bin Sail; Alfian Alfian
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 5 (2025): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i5.1792

Abstract

The development of digital technology has brought about significant changes in marketing strategies, particularly in the increasingly competitive e-commerce sector. Shopee, as one of the largest marketplaces in Southeast Asia, utilizes digital marketing strategies intensively, including the use of various social media channels, paid advertising, and creative campaigns. Furthermore, Shopee holds massive promotions on special dates such as 9.9, 11.11, and 12.12, packaged with discounts, free shipping, and limited-time offers. This strategy also triggers the Fear of Missing Out (FOMO) phenomenon, where consumers are encouraged to make purchases immediately for fear of missing out on the opportunity to get the best deals. This study aims to analyze the influence of digital marketing, Shopee promotions on special dates, and FOMO on the purchasing interest of students at UIN Datokarama Palu. The study used a quantitative approach with a survey method. The sample consisted of 100 respondents selected using a simple random sampling technique. The research instrument was a questionnaire with a Likert scale, while data analysis was carried out using multiple linear regression using the SPSS program. The results showed that the digital marketing variable (X1) did not have a significant effect on student purchasing interest. In contrast, Shopee's special date promo (X2) and FOMO (X3) proved to have a positive and significant impact. These findings indicate that direct promotional strategies that provide tangible benefits and an emotional, urgency-based approach are more effective in influencing consumer behavior than general digital marketing strategies. Therefore, for e-commerce players, strengthening promotional campaigns that capitalize on specific moments and emotional triggers can be key to increasing sales among young consumers.
Determinasi Akuntabilitas Pengelolaan Keuangan Daerah: (studi kasus pada pemerintah kota palopo) Amanda Amanda; Halim Usman; Andika Rusli
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.5859

Abstract

Accountability in regional financial management is a crucial element in realizing transparent, effective, and responsible governance. This study aims to examine the extent to which public participation and internal supervision affect accountability in regional financial management. This study uses a quantitative method involving 80 respondents consisting of people who have been involved in development planning discussions and government officials within the Palopo City Government. Data were obtained through questionnaires and analyzed using a statistical approach. The results of the analysis show that both public participation and internal supervision have a positive and significant influence on accountability in regional financial management. This finding confirms that increasing public participation and strengthening internal supervision mechanisms play an important role in building more accountable regional financial management.
Co-Authors . Zulfan Aini Nurul Al Hamida Alfian Alfian Alhamida Alhamida Andika Rusli Aqif Abi Aufa Arie Maineny Atik Devi Kusuma Bias Tirta Bayu Elsa Muliani Sukma Elvita Sarah Enggar Enggar Febriani Febriani Halim Usman Ilham Maulana Juriati Bin Sail Layli Sartika M.Afdal S Mas’ul Lembah Merli Anggelia Naila Hafizah Nanda Lestari Nursyahrina Lubis Octavia Octavia Ridwan Manda Putra Sriti Mayang Sari Utami Dewi Wismanto Wismanto Yani Lubis