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All Journal Jurnal Ilmu Lingkungan Intra Jurnal Pendidikan dan Sastra Inggris (JUPENSI) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Pustaka: Jurnal Bahasa dan Pendidikan Student Scientific Creativity Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Budi Pekerti Agama Islam Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Riset Sosial Humaniora dan Pendidikan
Amanda Amanda
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Digital Marketing, Promo Shopee Tanggal Istimewa dan FOMO terhadap Minat Beli di Marketplace Shopee : Shopee Studi pada Mahasiswa UIN Datokarama Palu Nanda Lestari; Amanda Amanda; Febriani Febriani; Juriati Bin Sail; Alfian Alfian
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 5 (2025): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i5.1792

Abstract

The development of digital technology has brought about significant changes in marketing strategies, particularly in the increasingly competitive e-commerce sector. Shopee, as one of the largest marketplaces in Southeast Asia, utilizes digital marketing strategies intensively, including the use of various social media channels, paid advertising, and creative campaigns. Furthermore, Shopee holds massive promotions on special dates such as 9.9, 11.11, and 12.12, packaged with discounts, free shipping, and limited-time offers. This strategy also triggers the Fear of Missing Out (FOMO) phenomenon, where consumers are encouraged to make purchases immediately for fear of missing out on the opportunity to get the best deals. This study aims to analyze the influence of digital marketing, Shopee promotions on special dates, and FOMO on the purchasing interest of students at UIN Datokarama Palu. The study used a quantitative approach with a survey method. The sample consisted of 100 respondents selected using a simple random sampling technique. The research instrument was a questionnaire with a Likert scale, while data analysis was carried out using multiple linear regression using the SPSS program. The results showed that the digital marketing variable (X1) did not have a significant effect on student purchasing interest. In contrast, Shopee's special date promo (X2) and FOMO (X3) proved to have a positive and significant impact. These findings indicate that direct promotional strategies that provide tangible benefits and an emotional, urgency-based approach are more effective in influencing consumer behavior than general digital marketing strategies. Therefore, for e-commerce players, strengthening promotional campaigns that capitalize on specific moments and emotional triggers can be key to increasing sales among young consumers.
Dampak Media Sosial Bagi Mahasiswa TBI Eka Susanti; Aisyah Hafizha; Amanda Amanda; Nursyahrina Lubis
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 2 No. 3 (2024): Mei : RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v2i3.81

Abstract

The role of social media for students, namely to improve the quality of student education, has become an important focus in the development of the contemporary education system. The presence of social media has brought significant changes in the way students and educators interact, collaborate and learn. This paper investigates the impact of social media in education, considering its positive and negative aspects. On the positive side, social media provides easy access to information, enables collaboration and project-based learning, and facilitates the development of digital and professional skills. Students are recorded as having used social media before entering college. They at least have more than one social media account. This research aims to investigate the role of social media in improving the quality of student education by analyzing how the impact of social media such as social structure, culture and interactions between individuals influence the learning process. The research method used involved literature analysis and case studies to understand the impact of social structure, culture, and social interactions on the educational experiences of TBI students. By understanding the social dynamics in the classroom, educators can adopt more effective strategies to overcome the challenges faced by students in learning. Through this approach, social media has an impact as an important tool in shaping educational policies that are more inclusive and responsive to the needs of diverse students. By examining the various impacts of social media on educational opportunities, social media can encourage the adoption of policies that are inclusive and responsive to the needs of diverse students.
Co-Authors . Zulfan Aini Nurul Aisyah Hafizha Al Hamida Alfian Alfian Alhamida Alhamida Aqif Abi Aufa Arie Maineny Atik Devi Kusuma Bias Tirta Bayu Eka susanti Elsa Muliani Sukma Elvita Sarah Enggar Enggar Febriani Febriani Ilham Maulana Juriati Bin Sail Layli Sartika M.Afdal S Mas’ul Lembah Merli Anggelia Naila Hafizah Nanda Lestari Nursyahrina Lubis Octavia Octavia Ridwan Manda Putra Sriti Mayang Sari Utami Dewi Wismanto Wismanto Yani Lubis