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All Journal Niagawan JURNAL RELASI STIE MANDALA JEMBER Jurnal Manajemen Pemasaran JABE (Journal of Applied Business and Economic) NUCLEUS: Jurnal Sains dan Teknologi FOCUS: Journal of Social Studies Relasi : Jurnal Ekonomi
Khoirul Umam
Universitas Indraprasta PGRI
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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DAMPAK INVESTASI TERHADAP PERTUMBUHAN EKONOMI DAERAH DI INDONESIA DI MASA PANDEMI COVID 19 DENGAN PENDEKATAN DIFFERENCE IN DIFFERENCES Khoirul Umam; Rudy Susanto; Indah Pangesti
JABE (Journal of Applied Business and Economic) Vol 9, No 4 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v9i4.19522

Abstract

Penelitian ini menganalisis dampak dari pemberlakukan kebijakan pemulihan dan penguatan ekonomi melalui sektor Investasi terhadap pertumbuhan ekonomi 34 provinsi di Indonesia pada periode 2018 hingga 2021. Dengan menggunakan model difference in differences, sejumlah 544 item data panel yang diobservasi menunjukkan bahwa kebijakan pemulihan dan penguatan ekonomi melalui Investasi harus memperhatikan karakteristik dan kemampuan sumber daya yang dimiliki oleh setiap daerah di Indonesia. Tujuan baik dari kebijakan tersebut ternyata tidak berdampak positif terhadap peningkatan PDRB daerah di Indonesia yang dibuktikan dari hasil Diff in Diff estimator yang menunjukkan bahwa sektor Investasi berdampak negatif terhadap pertumbuhan ekonomi di daerah
Efektivitas Promosi Di Media Sosial Pada Keputusan Pembelian Pelanggan Di Gallery DEWDEW Collection Berdasarkan Model AIDA Arista Dini Nurhidayanti; Ambar Tri Hapsari; Khoirul Umam
RELASI : JURNAL EKONOMI Vol 16 No 1 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i1.339

Abstract

The purpose of this study is to answer the question of whether the promotion carried out by the Dewdew Collection Gallery is effective in making consumers decide to buy their products. This type of research is quantitative descriptive using cross sectional data that occurred in July 2019. Based on the results of research from 35 respondents samples of consumers with affordable populations, using the Guttman scale and KR 20, obtained information that the Attention dimension of 0.82 which means, promotion can attract attention. Interest dimension of 0.95 which means that promotion can arouse consumer interest to buy. The dimension of the Desire is 0.64. Even though it is not too big, it can be categorized as being able to bring up the desire of consumers to buy. And the Action dimension of 0.79 which means that the promotion has been able to move the consumer's decision to buy. The final result of an average of 4 dimensions of AIDA of 0.8, which means that the promotion carried out by the Dewdew Collection Gallery through online social media as a whole is effective.
Co-Authors Ade Purwanto Ai Annisa Utami Ai Annisaa Utami Ambar Tri Hapsari Ardiansyah, Tedy Arista Dini Nurhidayanti ARIWIBOWO, PRASETIO Dedy Ansari Harahap Dian Mustika Sari Dita Amanah Indah Pangesti Lutfia Rizkyatul Akbar Maya Maya Megawati Megawati Muhammad Darwin Muji Gunarto Purwanto Purwanto Rudy Susanto Siti Faedah Tjipto Djuhartono Zahrudin Zahrudin Zahrudin zahrudin