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Journal : Journal of Economics and Business UBS

Evaluation And Analysis Of Decision-Making on the Business Method of hhe Paseh's Strategic Business Unit (SBU) For The Stones And Non-Metallic Mine At Jasa Sarana (Bumd Of West Java) Ardiansyah Putra, Topan; Hermawan, Pri
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.186

Abstract

Jasa Sarana is a BUMD Holding of the West Java Provincial Government engaged in Infrastructure. In running its business, Jasa Sarana applies the Business Strategic Unit (SBU), a rock and non-metal mineral mining business. It was initiated in 2005-2006, with a mining area of 19.45 hectares, with rock mineral resource reserves of 3.3 million BCM. However, it could only do optimized by 24% over 16 years. If done correctly, the mining business plan must be implemented for only 15 years. With a target Payback Period of 3.35 Years, an NPV of Rp. 1,641,000,000, and IRR of 20.44%. The remaining rock mineral resources currently available are 2.5 million BCM, expected to be re-developed and generate profits for the company. Jasa Sarana has carried out preparatory steps, including conducting feasibility studies and exploratory research on this mining business unit. It did expect that the losses suffered by the company could recover in a fast time. Decision-making on the right ways and methods to reactivate this Business Unit becomes a concentration of research, consisting of situation assessment, decision analysis, and analysis of potential problems. An evaluation of the situation determines the conditions and causes of business operations underperforming externally and internally. Several problems were revealed, such as corruption, mis-partners, ineffective work methods, to improper handling of mining techniques, which became the root of the problem. Jasa Sarana has several options for handling this Business Unit with several alternatives. Including running this business unit owned by providing additional capital and recruiting competent experts, looking for the right partner with the qualifications of an experienced partner, or even selling this business unit so that it does not become a burden on the company.
Business Decision for Optimal Location of Traditional Restaurant in Bandung: Value Focused Thinking (VFT) -Analytical Hierarchy Process (AHP) Tjendana, Kartika; Hermawan, Pri
Journal of Economics and Business UBS Vol. 14 No. 6 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/s954tc86

Abstract

This research examines the location decision-making process for a traditional home-cooked restaurant serving Yogyakarta cuisine in Bandung, driven by changing customer behavior, increased competitive pressure in the culinary sector, and the impending growth of the business. The owner requires a methodical approach to select the optimal location in Greater Bandung. Therefore, this project thesis evaluates three potential locations using a Multi-Criteria Decision Analysis methodology, which incorporates Value-Focused Thinking (VFT) to determine the six location criteria derived directly from the owner's objectives. The methodology employs the Analytic Hierarchy Process (AHP) to assign weights to each criterion and rank the three location options by suitability. A simple spatial analysis based on Christaller’s Central Place Theory assesses the extent of the residential area surrounding each potential location as well as the presence of service centers in proximity. The analysis proceeded as follows: (1) data collection through interviews and site visits, (2) completion of paired-comparison questionnaires, and (3) establishment of consistency and sensitivity checks. The findings indicate that the Taman Kopo Indah Corridor should be the first priority, owing to its extensive residential base, adequate accessibility, and tolerable levels of direct competition. Additionally, this research serves as a practical decision-support tool for small-scale food businesses seeking to establish new locations for expansion, as it demonstrates how Multi-Criteria Decision Analysis and spatial perspectives can be integrated into the context of Indonesian cities.