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All Journal Jurnal Manajemen Teknologi Journal of Business and Management JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Jurnal Darma Agung Jurnal Syntax Transformation Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS International Journal of Science and Environment International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Applied Quantitative Analysis (AQA) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal Integration of Social Studies and Business Development
Pri Hermawan
School of Business and Management, Institut Teknologi Bandung
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Applied Quantitative Analysis (AQA)

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Optimizing Market Growth Strategies in South Sulawesi: A Comprehensive Evaluation using Multi-Criteria Decision Making and the Analytic Hierarchy Process (AHP) - A Case Study of PT MCM Kurniawan, Chandra; Hermawan, Pri
Applied Quantitative Analysis Vol. 3 No. 1 (2023): June 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1599

Abstract

This study uses the Analytic Hierarchy Process (AHP) method of Multi-Criteria Decision Making (MCDM) to improve market growth in South Sulawesi, concentrating on the instance of PT MCM especially on Makassar Distribution Centre. The objective is to identify potential market development strategies and assess their viability and efficacy in attaining PT MCM's growth objectives. Additionally, the study evaluates the potential hazards and difficulties associated with implementing each alternative strategy. The research methodology entails collecting pertinent data and conducting interviews with key stakeholders in order to identify the critical factors influencing South Sulawesi market development. Financial, market development, human resources, and operations are the four primary dimensions that categorize these factors. The AHP method is then used to determine the relative weights and priorities of each criterion and alternative strategy through a thorough evaluation. On the basis of the findings, three alternative strategies are identified: Full Third-Party Distributor, Stand Still, and Invest in Makassar Branch Development. PT MCM's optimal strategy is determined to be the development of the Makassar Branch through investment, as determined by the evaluation procedure. This business solution highlights the significance of investing in HR development and control, expanding the number of potential customers, and enhancing brand equity as key priorities for the Makassar Branch's success. Preventive measures and contingency plans are proposed to address prospective threats and challenges. Among these are optimizing operational processes, controlling accounts receivable, implementing recruitment strategies, supplying training and resources, and conducting internal audits.
Analyzing Factors Influencing Commuter Behavior in Jabodetabek through Factor Analysis Rahayu, Wulan Asti; Putro, Utomo Sarjono; Hermawan, Pri; Sunitiyoso, Yos
Applied Quantitative Analysis Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1902

Abstract

Public transportation is vital for addressing urban mobility challenges and reducing traffic congestion. To improve public transportation systems and encourage usage, understanding commuter behavior, attitudes, and preferences is crucial. This research aims to identify commuter segments based on demography, attitude, and behavior, and determine their future intentions towards public transportation. Data was collected from 257 respondents residing in the Greater Jakarta area, encompassing Jakarta, Bogor, Depok, Tangerang, and Bekasi, through an online survey. Segmentation was achieved using factor analysis and cluster analysis. The analysis identified three distinct commuter segments with varying behavior, attitude, and perception towards public transportation. The first group, Affluent Men, preferred private vehicles but expressed environmental concern and openness to adopting new technology. They showed eagerness to utilize high-quality public transportation services like the MRT. The second group, Millennial "Rokers," primarily relied on public transportation, seeking convenience, shorter travel durations, and reduced risk. The final group, "Easy Going and Active Women," had no specific preference for public or private transportation as long as they could reach their destinations quickly. However, they had significant health concerns, especially during the COVID-19 pandemic. Surprisingly, all three segments demonstrated similar future intentions towards public transportation usage post-pandemic, posing governance challenges in promoting public transportation and integrating transport systems in Jabodetabek. This paper contributes by integrating behavior, demography, and attitudes to build the segmentation, examining their reactions to the pandemic and intentions towards public transportation. The findings have implications for policymakers and practitioners, requiring tailored policies and interventions for different segments.
Co-Authors Ardiansyah Putra, Topan Arif Budiman, Satrio Bangun Nuswantoro, Bangun Chandra Kurniawan, Chandra Devilia Sari Dhanan Sarwo Utomo Eko Agus Prasetio Elena, Vania Stella Gautama, Nengah Rama Gemilaksono, Hari Hanawa, Zahran Hendrawan Ivana Jahja Khanza, Alya Raisa Kusuma, Lisa Putri Manahan Siallagan Margusano, Ardi Andra Melinda, Sisca Narendra Radi Muhammad, Narendra Radi Natalia Natalia Pradana, Mega Dita Rahayu, Wulan Asti Ramadhan, Mohamad Suryanto, Crista Fialdila Syujana, Alvin Tjendana, Kartika Utami, Edya Ariana Utomo Sarjono Putro WAHYUDI Wijaya, Gito Yos Sunitiyoso