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Factors Influencing In-Game Impulse Purchase Among Last War: Survival Game Players Andy Kurniawan; Fathin, Muhammad Qaishar; Aswin Dewanto Hadisumarto
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.53640

Abstract

This study aims to analyze the psychological factors that affect impulse buying behavior in the mobile strategy game Last War: Survival, specifically the influence of competitive attitudes and the need for popularity on impulse purchase intentions, as well as the role of social competence moderation. The game implements an aggressive freemium business model and manages to create psychological and social pressures that drive status-based impulsive buying behavior. The research uses a conclusive-descriptive design with a cross-sectional approach. Primary data was collected through an online survey of 175 Last War: Survival players using purposive sampling techniques. All variables were measured with 35 indicators using a seven-point Likert scale. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that competitive attitudes have a positive and significant effect on the need for popularity and impulse purchases in games. The need for popularity also has a significant effect on impulse purchases and has been shown to mediate a full relationship between competitive attitudes and purchasing behavior. Meanwhile, social competence has not been shown to moderate the relationship between variables. These findings confirm that in a highly competitive gaming environment, a player's competitive drive is converted into a need for social status which further triggers impulsive buying behavior, regardless of the player's level of social competence in the real world.
Pengaruh Pengungkapan Corporate Social Responsibility, Ukuran Perusahaan, dan Leverage terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Mediasi Yuliana Yuliana; Mar’atus Solikah; Andy Kurniawan
Moneter : Jurnal Ekonomi dan Keuangan Vol. 4 No. 3 (2026): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v4i3.2383

Abstract

This study is intended to examine the effect of Corporate Social Responsibility (CSR), firm size, and leverage on firm value, with profitability as a mediating variable in manufacturing companies listed on the Indonesia Stock Exchange during the 2023-2025 period. This research employs a quantitative approach using secondary data obtained from company annual reports. The sample selection was carried out using a purposive sampling technique. The analytical method used is path analysis, processed with the assistance of the SPSS software, while mediation testing is conducted using the bootstrapping method. The results indicate that Corporate Social Responsibility (CSR), Firm Size, and Leverage have a significant effect on Firm Value. Meanwhile, Corporate Social Responsibility (CSR), Firm Size, and Leverage do not have a significant effect on Profitability, and Profitability does not have a significant effect on Firm Value. Furthermore, the mediation test results reveal that Profitability is unable to mediate the effect of Corporate Social Responsibility (CSR), Firm Size, and Leverage on Firm Value. Therefore, an increase in firm value is not solely determined by profitability, but is also influenced by other factors such as Corporate Social Responsibility (CSR), Firm Size, and Leverage.