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All Journal Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Marwah: Jurnal Perempuan, Agama dan Jender Jurnal Al-Iqtishad Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Comsep : Jurnal Pengabdian Kepada Masyarakat Publicness: Journal of Public Administration Studies Jurmas Azam Insan Cendikia Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi Al-Manar Journal of Accountancy and Business Studies Al-Manar Journal of Economic and Social Studies Al-Manar Journal of Public Administration and Management
Ainun Mardiah
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Public Health Social Sciences Transportation Other

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Pengaruh Persepsi Harga, Citra Merek, Social Media Influencer Terhadap Keputusan Pembelian Lipstik Maybelline (Studi pada Masyarakat Kota Pekanbaru) Putri Elda Rentica; Ainun Mardiah
Al-Manar Journal of Public Administration and Management Vol. 2 No. 1 (2025): Al-manar Journal of Public Administration and Management
Publisher : Yayasan Almanar Pujud

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Abstract

This study aims to determine the effect of price perception, brand image and social media influencers on the purchasing decision of Maybelline lipstick in the community in Pekanbaru city. This type of research is quantitative research using multiple linear regression methods. The number of samples in this study was 96 respondents selected using the purposive sampling method. Data collection was carried out by distributing questionnaires to respondents. The research data was analyzed using the SPSS V.25 program. The results of this study indicate that partially price perception, brand image and social media influencers have a positive and significant effect on the purchasing decision of Maybelline lipstick. The results of the Simultaneous test show that price perception, brand image and social media influencers have a Positive and Significant influence on the purchasing decision of Maybelline lipstick. From the table above, it can be seen that the R square value is 0.640, that the Purchase Decision variable can be explained by the variables Price Perception, Brand Image and Social Media Influencer by 64.0%, while the remaining 34.0% are other variables that are not examined in this study.
Pengaruh Kualitas Produk, Persepsi Harga dan Ulasan Produk Terhadap Keputusan Pembelian Online Hijab Pashmina Kaos (Studi Mahasiswi UIN Suska Riau) Fauziyyah Zahira; Ainun Mardiah; Rhonny Riansyah
Al-Manar Journal of Public Administration and Management Vol. 2 No. 2 (2025): Al-manar Journal of Public Administration and Management
Publisher : Yayasan Almanar Pujud

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Abstract

The purpose of this study was to determine whether the influence of Product Quality, Price Perception and Product Reviews on Online Purchase Decisions for Hijab Pashmina shirt on UIN Suska Riau Students. The data collection technique used a questionnaire. The type used in this study is a quantitative type about the influence between variables. The research data was analyzed using SPSS version 25. The population in this study were 100 UIN Suska Riau students using the purposive sampling method. Data analysis used in this study was quantitative with multiple linear regression methods. Based on the results of the simultaneous test, it can be seen that the variables of Product Quality, Price Perception and Product Reviews together influence the Online Purchase Decision for Hijab Pashmina shirt on UIN Suska Riau Students. Then a partial test, from this test it can be seen that the Product Quality variable has a significant effect on the Purchase Decision and the Price Perception variable has a significant effect on the Purchase Decision and Product Reviews have a significant effect on the Purchase Decision. The R square value obtained was 0,615 or equal.
Pengaruh Motivasi, Persepsi, dan Sikap terhadap Keputusan Pembelian Body Lotion Vaseline pada Mahasiswa UIN Sultan Syarif Kasim Riau Wirza Kurnia Ananda; Ainun Mardiah
Al-Manar Journal of Accountancy and Business Studies Vol. 3 No. 1 (2026): Al-manar Journal of Accountancy and Business Studies
Publisher : Yayasan Almanar Pujud

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Abstract

This study aims to analyze the influence of motivation, perception, and attitude on the purchasing decisions of Vaseline Body Lotion among students of UIN Sultan Syarif Kasim Riau. The research employed a quantitative approach using a survey method through the distribution of questionnaires to 96 respondents who had used Vaseline Body Lotion, with purposive sampling as the sampling technique. The data analysis technique used was multiple linear regression with the assistance of the SPSS program, including validity tests, reliability tests, classical assumption tests, t-tests (partial), F-tests (simultaneous), and coefficient of determination tests (R²). The results of the study indicate that partially, motivation has a positive and significant effect on purchasing decisions. Meanwhile, perception does not have a significant effect on purchasing decisions, while attitude has a positive and significant effect on purchasing decisions. Simultaneously, motivation, perception, and attitude significantly influence purchasing decisions, with an F-value of 29.631 and a significance level of 0.000. The coefficient of determination (R²) value of 0.500 indicates that the three independent variables are able to explain 50% of the variation in purchasing decisions, while the remaining 50% is influenced by other variables outside this study. These findings confirm that consumer motivation and attitude play an important role in increasing purchasing decisions for Vaseline Body Lotion among students of UIN Sultan Syarif Kasim Riau
PELATIHAN PEMBUATAN PEMBERSIH LANTAI BAGI MASYARAKAT KOTA DI PEKANBARU Ratna Dewi; Sehani Sehani; Desvi Emty; Ainun Mardiah; Fatmawati Fatmawati; Alchudri Alchudri
Azam Insan Cendikia Vol. 2 No. 1 (2023): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v2i1.56

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh dosen UIN Sultan Syarif Kasim Riau bagi masyarakat di Kota Pekanbaru, yang diikuti oleh para ibu rumah tangga di Kota Pekanbaru. Kegiatan pengabdian kepada masyarakat bertujuan untuk memberikan pelatihan tentang cara bahan pembuatan pembersih lantai serta cara pengemasan produk pembersih lantai yang dibuat oleh peserta pengabdian masyarakat. Metode kegiatan pengabdian dilakukan dengan metode caramah, tanya jawab, dan praktek. Kegiatan dilaksanakan untuk masyarakat Kota Pekanbaru yaitu para ibu rumah tangga. Kegiatan pengabdian dengan tema pelatihan tentang cara bahan pembuatan pembersih lantai berjalan dengan lancar. Peserta pengabdian sangat antusias mengikuti kegiatan ini sehingga kegiatan pengabdian kepada masyarakat ini sudah mengetahui cara pembuatan cairan pembersih lantai, peserta pengabdian mengetahui alat-alat yang digunakan serta bahan-bahan yang diperlukan dalam membuat produk pembersih lantai, peserta pelatihan telah dapat mengembangkan sendiri pembuatan cairan pembersih lantai, peserta mengetahui cara pengemasan produk pembersih lantai agar memiliki nilai jual yang tinggi, setelah berakhirnya kegiatan pengabdian masyarakat.
PELATIHAN PENERAPAN APLIKASI TURNITIN PADA PENULISAN MAKALAH MAHASISWA DI KOTA PEKANBARU Ainun Mardiah; Ratna Dewi; Sehani Sehani; Fatmawati Fatmawati; Desvi Emti
Azam Insan Cendikia Vol. 2 No. 3 (2023): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v2i3.67

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan tentang cara penerapan atau penggunaan aplikasi turnitin untuk menghindari plagiarisme pada penulisan makalah mahasiswa di Kota Pekanbaru, khususnya pada mahasiswa Fakultas Ekonomi dan Ilmu Sosial UIN Suska Riau. Metode kegiatan pengabdian dilakukan dengan metode caramah, tanya jawab dan praktek. Kegiatan dilaksanakan untuk mahasiswa UIN Suska Riau Fakultas Ekonomi dan Ilmu Sosial. Kegiatan pengabdian dengan tema pelatihan penerapan aplikasi turnitin untuk menghindari plagiarisme pada penulisan makalah mahasiswa di Kota Pekanbaru, khususnya pada Fakultas Ekonomi dan Ilmu Sosial berjalan dengan lancar. Peserta pengabdian sangat antusias mengikuti kegiatan ini sehingga hasil pengabdian masyarakat sangat bermanfaat terutama bagi mahasiswa Fakultas Ekonomi dan Ilmu Sosial UIN Suska Riau, yang tadinya belum memahami penerapan aplikasi Turnitin untuk menghindari plagiarisme dalam penulisan makalah sekarang sudah memahami dan mengetahui mengenai penggunaan aplikasi Turnitin. Kegiatan ini bermanfaat bagi mahasiswa dalam rangka menghindari masalah yang berhubungan dengan plagiasi.
PELATIHAN PEMBUATAN DETERJEN CAIR SEBAGAI PELUANG WIRAUSAHA BAGI MASYARAKAT DI KOTA PEKANBARU Sehani Sehani; Ratna Dewi; Fatmawati Fatmawati; Ainun Mardiah
Azam Insan Cendikia Vol. 2 No. 3 (2023): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v2i3.68

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan tentang memproduksi produk deterjen cair yang dapat menjadi peluang wirausaha dan menambah penghasilan keluarga. Metode kegiatan pengabdian dilakukan dengan metode caramah, tanya jawab, dan praktek. Kegiatan dilaksanakan untuk masyarakat Kota Pekanbaru. Kegiatan pengabdian dengan tema pelatihan pembuatan deterjen cair sebagai peluang wirausaha masyarakat berjalan dengan lancar. Peserta pengabdian sangat antusias mengikuti kegiatan ini sehingga kegiatan pengabdian kepada masyarakat ini sudah mengetahui peluang wirausaha pembuatan deterjen cair dan peserta pelatihan telah dapat mengembangkan sendiri pembuatan deterjen cair.
PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. ASIA FORESTAMA RAYA PEKANBARU Desvi Emti; Elvi Julia; Ainun Mardiah
Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi Vol. 2 No. 3 (2023): Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/embistek.v2i3.73

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap produktivitas kerja karyawan pada PT. Asia Forestama Raya Pekanbaru. Dengan analisis data dalam penelitian ini adalah kuantitatif dengan menggunakan metode regresi linear berganda dan data tersebut dianalisis dengan menggunakan program SPSS. Berdasarkan hasil peneltian ini menunjukkan bahwa lingkungan kerja berpengaruh terhadap produktivitas kerja karyawan pada PT.Asia Forestama Raya Pekanbaru. Disiplin kerja berpengaruh terhadap produktivitas kerja karyawan pada PT. Asia Forestama Raya Pekanbaru. Secara simultan variable lingkungan kerja dan disiplin kerja berpengaruh signifikan terhadap variabel produktivitas kerja karyawan pada PT. Asia Forestama Raya Pekanbaru. Nilai R Square sebesar 0,538 atau 53,8% berarti variabel produktivitas kerja karyawan dipengaruhi oleh lingkungan kerja dan disiplin kerja sementara sisanya 46,2% dipengaruhi oleh variabel lain yang tidak digunakan pada penelitian ini.
IMPLEMENTATION OF THE CHILD-FRIENDLY CITY PROGRAM IN THE BASIC HEALTH SERVICES CLUSTER AT THE LIMA PULUH KOTA DISTRICT HEALTH CENTER, PEKANBARU Natasya Amelia Putri; Ratna Dewi; Ainun Mardiah
Jurnal EL-RIYASAH Vol. 17 No. 1 (2026): Juni 2026
Publisher : Sultan Syarif Kasim State Islamic University, Riau

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Abstract

This study aims to analyze the implementation of the Child-Friendly City Program in the primary health cluster at Lima Puluh Community Health Center, Pekanbaru City. This study uses George C. Edward III's policy implementation theory, which includes four main indicators: communication, resources, disposition, and bureaucratic structure. The research method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. Informants consisted of the Pekanbaru City Women's Empowerment and Child Protection Service, the person in charge of the community health center program, medical personnel, integrated health post cadres, and community service users. The results of the study indicate that the implementation of the Child-Friendly City Program at Lima Puluh Community Health Center has not been running optimally. From the communication aspect, the community health center has not received clear technical guidelines from Women's Empowerment and Child Protection Service. In terms of resources, child-friendly facilities such as playrooms and breastfeeding corners are available, but the number of medical personnel is still limited. The disposition of the implementers is considered good because the health workers demonstrate a friendly attitude towards children, while from the aspect of bureaucratic structure there is no specific SOP and a clear division of roles between the community health center and Women's Empowerment and Child Protection Service. Overall, the success of implementation is influenced by limited human resources, cross- agency coordination, and low community participation.
THE RELATIONSHIP BETWEEN FOMO, FOPO, AND YOLO ON TOURISTS VISITING DECISIONS IN PADANG CITY (A Study on Generation Z and Millennials) Ainun Mardiah
Jurnal Al-Iqtishad Vol. 21 No. 2 (2025): December 2025
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This study aims to determine the differences in the levels of Fear of Missing Out (FOMO), the level of Fear of Other People’s Opinions (FOPO), You Only Live Once (YOLO) between Generation Z and Millennials on the decision to visit tourists in Padang City, West Sumatra and to determine the influence of FOMO, FOPO, YOLO on the decision to visit tourists in Padang City, West Sumatra. This study was conducted in Padang City, West Sumatra. The population and sample of the study were tourists who had visited Padang City. The number of research samples was 250 respondents, consisting of 125 respondents from Generation Z and 125 respondents from Millennials. The results of the study showed that there were differences in the levels of FOMO, FOPO, YOLO between Generation Z and Millennials. Generation Z showed a higher level of FOMO than Millennials. The Millennial generation shows a higher level of FOPO than Generation Z. The Millennial generation shows a higher level of YOLO compared to Generation Z. The results of the regression analysis prove that Fear of Missing Out (FOMO), Fear of Other People’s Opinions (FOPO), You Only Live Once (YOLO) have a significant influence on the decision to visit tourists in Padang City, West Sumatra in both generations.
Co-Authors Alchudri Alchudri Azzariati Putri Desvi Emti Desvi Emti Desvi Emty Elvi Julia Fatmawati Fatmawati Fauziyyah Zahira Herlinda Herlinda Herlinda Herlinda Herlinda Kodarni Natasya Amelia Putri Putri Elda Rentica Ratna Dewi Ratna Dewi Ratna Dewi Reny Mirnayana Rhonny Riansyah Rizma Alfiyati Rozalinda Sehani Sehani Sehani Sehani Sehani Sehani Sehani Sofiyanita Sofiyanita Wirza Kurnia Ananda Yuliana Marlisa Norhijar Yunita Dewi Rahmawati Zulhaida, Zulhaida