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All Journal Marwah: Jurnal Perempuan, Agama dan Jender Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Comsep : Jurnal Pengabdian Kepada Masyarakat Publicness: Journal of Public Administration Studies Al-Manar Journal of Accountancy and Business Studies Al-Manar Journal of Economic and Social Studies Al-Manar Journal of Public Administration and Management
Ainun Mardiah
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Transportation Other

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Pengaruh Persepsi Harga, Citra Merek, Social Media Influencer Terhadap Keputusan Pembelian Lipstik Maybelline (Studi pada Masyarakat Kota Pekanbaru) Putri Elda Rentica; Ainun Mardiah
Al-Manar Journal of Public Administration and Management Vol. 2 No. 1 (2025): Al-manar Journal of Public Administration and Management
Publisher : Yayasan Almanar Pujud

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This study aims to determine the effect of price perception, brand image and social media influencers on the purchasing decision of Maybelline lipstick in the community in Pekanbaru city. This type of research is quantitative research using multiple linear regression methods. The number of samples in this study was 96 respondents selected using the purposive sampling method. Data collection was carried out by distributing questionnaires to respondents. The research data was analyzed using the SPSS V.25 program. The results of this study indicate that partially price perception, brand image and social media influencers have a positive and significant effect on the purchasing decision of Maybelline lipstick. The results of the Simultaneous test show that price perception, brand image and social media influencers have a Positive and Significant influence on the purchasing decision of Maybelline lipstick. From the table above, it can be seen that the R square value is 0.640, that the Purchase Decision variable can be explained by the variables Price Perception, Brand Image and Social Media Influencer by 64.0%, while the remaining 34.0% are other variables that are not examined in this study.
Pengaruh Kualitas Produk, Persepsi Harga dan Ulasan Produk Terhadap Keputusan Pembelian Online Hijab Pashmina Kaos (Studi Mahasiswi UIN Suska Riau) Fauziyyah Zahira; Ainun Mardiah; Rhonny Riansyah
Al-Manar Journal of Public Administration and Management Vol. 2 No. 2 (2025): Al-manar Journal of Public Administration and Management
Publisher : Yayasan Almanar Pujud

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The purpose of this study was to determine whether the influence of Product Quality, Price Perception and Product Reviews on Online Purchase Decisions for Hijab Pashmina shirt on UIN Suska Riau Students. The data collection technique used a questionnaire. The type used in this study is a quantitative type about the influence between variables. The research data was analyzed using SPSS version 25. The population in this study were 100 UIN Suska Riau students using the purposive sampling method. Data analysis used in this study was quantitative with multiple linear regression methods. Based on the results of the simultaneous test, it can be seen that the variables of Product Quality, Price Perception and Product Reviews together influence the Online Purchase Decision for Hijab Pashmina shirt on UIN Suska Riau Students. Then a partial test, from this test it can be seen that the Product Quality variable has a significant effect on the Purchase Decision and the Price Perception variable has a significant effect on the Purchase Decision and Product Reviews have a significant effect on the Purchase Decision. The R square value obtained was 0,615 or equal.
Co-Authors Azzariati Putri Desvi Emti Desvi Emti Fauziyyah Zahira Herlinda Herlinda Herlinda Herlinda Herlinda Kodarni Putri Elda Rentica Ratna Dewi Ratna Dewi Ratna Dewi Reny Mirnayana Rhonny Riansyah Rizma Alfiyati Rozalinda Sehani Sehani Sehani Sehani Sehani Sehani Sehani Sofiyanita Sofiyanita Yuliana Marlisa Norhijar Yunita Dewi Rahmawati Zulhaida, Zulhaida