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All Journal Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Publicness: Journal of Public Administration Studies West Science Interdisciplinary Studies Jurmas Azam Insan Cendikia
Sehani Sehani
Universitas Islam Negeri Sultan Syarif Kasim Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Transportation Other

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Strategi Dinas Tenaga Kerja dan Transmigrasi Kabupaten Bengkalis dalam Mengurangi Pengangguran di Kota Duri Ainun Mardiah; Rizma Alfiyati; Sehani Sehani
PUBLICNESS: Journal of Public Administration studies Vol. 1 No. 2 (2022): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.097 KB) | DOI: 10.24036/publicness.v1i2.18

Abstract

This research was conducted at the Department of Manpower and Transmigration of Bengkalis Regency. This study aims to analyze the strategy of the Manpower and Transmigration Office of Bengkalis Regency in reducing unemployment in Duri City and to find out what are the obstacles to the Bengkalis Regency Manpower and Transmigration Office in reducing unemployment in Duri City. The research method used descriptive qualitative by using several data collection techniques, namely interviews with research informants, observation and also documentation. The results of the study revealed that the strategy of the Bengkalis Regency Manpower and Transmigration Office in carrying out the strategy program was assessed from the previous year as being maximal, except that in 2020 it was not maximized. It can be seen from the unemployment data which is still increasing in 2020. The obstacles to implementing the strategy in reducing the unemployment rate in this city of thorns are the limited budget and there are still many non-functional human resources.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani Sehani; Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Henni Noviasari
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
Pemetaan Daya Saing Produk Industri Kreatif di Sumatera Barat Ainun Mardiah; Desvi Emti; Sehani Sehani; Ratna Dewi
Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Vol. 12 No. 1 (2024): Edisi Maret 2024
Publisher : Asosiasi Ilmuwan Administrasi Negara (ASIAN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47828/jianaasian.v12i1.208

Abstract

This research aims to determine the level of economic competitiveness through competitive sectors based on shift-share analysis, leading sectors based on Location Quotient analysis, creative industry mapping, and creative industry product potential in West Sumatra. This research is field research using survey methods. The approach method uses a quantitative and qualitative descriptive approach. The research results show that based on the results of the shift-share analysis there are seven competitive sectors, namely wholesale and retail trade sector, followed by construction, educational services, mining and quarrying, government administration, provision of accommodation and food and drink, services others, while tourism has not been able to compete. Based on the results of the Location Quotient analysis, there are 13 basic and superior business sectors, and the tourism sector which is among the most basic or superior sectors in West Sumatra. The results of mapping the creative industries in West Sumatra showed that Tanah Datar is the area with the most creative workers. Most of the creative industry potential in culinary businesses and is located in Tanah Datar, Pesisir Selatan, Payakumbuh, Padang Panjang, South Solok, Solok, Sinjunjung, Limapuluh Kota, Dharmasraya, Pariaman Districts.
PELATIHAN PENERAPAN APLIKASI TURNITIN PADA PENULISAN MAKALAH MAHASISWA DI KOTA PEKANBARU Ainun Mardiah; Ratna Dewi; Sehani Sehani; Fatmawati Fatmawati; Desvi Emti
Azam Insan Cendikia Vol. 2 No. 3 (2023): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v2i3.67

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan tentang cara penerapan atau penggunaan aplikasi turnitin untuk menghindari plagiarisme pada penulisan makalah mahasiswa di Kota Pekanbaru, khususnya pada mahasiswa Fakultas Ekonomi dan Ilmu Sosial UIN Suska Riau. Metode kegiatan pengabdian dilakukan dengan metode caramah, tanya jawab dan praktek. Kegiatan dilaksanakan untuk mahasiswa UIN Suska Riau Fakultas Ekonomi dan Ilmu Sosial. Kegiatan pengabdian dengan tema pelatihan penerapan aplikasi turnitin untuk menghindari plagiarisme pada penulisan makalah mahasiswa di Kota Pekanbaru, khususnya pada Fakultas Ekonomi dan Ilmu Sosial berjalan dengan lancar. Peserta pengabdian sangat antusias mengikuti kegiatan ini sehingga hasil pengabdian masyarakat sangat bermanfaat terutama bagi mahasiswa Fakultas Ekonomi dan Ilmu Sosial UIN Suska Riau, yang tadinya belum memahami penerapan aplikasi Turnitin untuk menghindari plagiarisme dalam penulisan makalah sekarang sudah memahami dan mengetahui mengenai penggunaan aplikasi Turnitin. Kegiatan ini bermanfaat bagi mahasiswa dalam rangka menghindari masalah yang berhubungan dengan plagiasi.
PELATIHAN PEMBUATAN DETERJEN CAIR SEBAGAI PELUANG WIRAUSAHA BAGI MASYARAKAT DI KOTA PEKANBARU Sehani Sehani; Ratna Dewi; Fatmawati Fatmawati; Ainun Mardiah
Azam Insan Cendikia Vol. 2 No. 3 (2023): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v2i3.68

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan tentang memproduksi produk deterjen cair yang dapat menjadi peluang wirausaha dan menambah penghasilan keluarga. Metode kegiatan pengabdian dilakukan dengan metode caramah, tanya jawab, dan praktek. Kegiatan dilaksanakan untuk masyarakat Kota Pekanbaru. Kegiatan pengabdian dengan tema pelatihan pembuatan deterjen cair sebagai peluang wirausaha masyarakat berjalan dengan lancar. Peserta pengabdian sangat antusias mengikuti kegiatan ini sehingga kegiatan pengabdian kepada masyarakat ini sudah mengetahui peluang wirausaha pembuatan deterjen cair dan peserta pelatihan telah dapat mengembangkan sendiri pembuatan deterjen cair.
Co-Authors Ainun Mardiah Arini Novandalina Desvi Emti Fatmawati Fatmawati Gatot Wijayanto Henni Noviasari Ratna Dewi Rizma Alfiyati Yutiandry Rivai