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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Kadir, Kadir
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Understanding the Effects of Product Quality and Brand Image on Customer Satisfaction and Loyalty in the Context of Muslim Fashion Retail M. Wildan Nugraha; Kadir Kadir; Ashila Dwiyanisa; Tini Supartini
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.10

Abstract

This research aims to analyze the influence of product quality and brand image on customer satisfaction and their impact on customer loyalty in a Muslim fashion company. Product quality and brand image are crucial factors in establishing long-term relationships with customers. Customer satisfaction is considered a mediator that affects customer loyalty, which is key to a company's success in an increasingly competitive market. This study employs a quantitative method, collecting data through questionnaires distributed to the customers of the Muslim fashion company under study. The findings indicate that product quality and brand image have a significant positive influence on customer satisfaction, and customer satisfaction positively impacts customer loyalty. These results underscore the importance of enhancing product quality and strengthening brand image to create satisfied and loyal customers within the Muslim fashion industry.
Co-Authors Aan Hardiyana Abia Karen Meilita Boy Suzanto Chrisvan Caissar Deni Mochamad Ramdani Devi Desiyanti Dudung Juhana Dwiyanisa, Ashila Elza Nurhaliza Hayat Ester Manik Fajar Mulqi Fath Fasha Nurhadian, Adhie Gugum Pamungkas Imam Heryanto Iwan Sidharta M. Wildan Nugraha Purana, R. Deni Resawati, Retno Rinawati, Nenny Rindu Jasun Arifin Santi Despila Satria, Rd. Okky Shilfa Irziani Kamal Teti Herawati Tini Supartini Tri Puji Citasari Wini Sariningsih Zulfikar, Vicky Achmad