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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Kadir, Kadir
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Understanding the Effects of Product Quality and Brand Image on Customer Satisfaction and Loyalty in the Context of Muslim Fashion Retail M. Wildan Nugraha; Kadir Kadir; Ashila Dwiyanisa; Tini Supartini
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.10

Abstract

This research aims to analyze the influence of product quality and brand image on customer satisfaction and their impact on customer loyalty in a Muslim fashion company. Product quality and brand image are crucial factors in establishing long-term relationships with customers. Customer satisfaction is considered a mediator that affects customer loyalty, which is key to a company's success in an increasingly competitive market. This study employs a quantitative method, collecting data through questionnaires distributed to the customers of the Muslim fashion company under study. The findings indicate that product quality and brand image have a significant positive influence on customer satisfaction, and customer satisfaction positively impacts customer loyalty. These results underscore the importance of enhancing product quality and strengthening brand image to create satisfied and loyal customers within the Muslim fashion industry.
Pengaruh Leader Member Exchange Dan Motivasi Berprestasi Terhadap Komitmen Afektif Pada Pegawai Sektor Jasa Pendidikan Kota Bandung Aan Hardiyana; Vicky Achmad Zulfikar; Rd. Okky Satria; Kadir Kadir; R. Deni Purana
JURNAL COMPUTECH & BISNIS Vol. 15 No. 2 (2021): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v15i2.9

Abstract

This study aims to determine the effect of Leader-Member Exchange (LMX) and achievement motivation on affective commitment to employees of the education service sector in Bandung. Previous research has shown that delegative leadership consisting of competency readiness, quality of time together, suitability of goals, level of job position, and quality of superior-subordinate relationship (LMX) has affected achievement motivation and continuous commitment. However, after more profound analysis of partial parameters, it turns out that only job position and LMX affect achievement motivation significantly, and only in terms of goal compatibility significantly affect continuance commitment. This situation demands to conduct further research on leadership. On the other hand, previous research shows that LMX does not significantly affect continuance commitment. Therefore, the affective commitment chose to investigate whether it will be significantly affected and improved by LMX simultaneously and partially with parameters. Therefore, achievement motivation was selected and appointed as the focus of research to find out and analyze its effect more deeply on the affective commitment that previous researchers had developed. As a result, there is a significant direct effect of LMX on the affective commitment by 17.2%. Furthermore, there is an indirect effect of LMX through achievement motivation on the affective commitment of 12.3%, so the total direct and indirect effect of LMX on affective commitment is 29.6%. Likewise, there is a significant direct effect of achievement motivation on the affective commitment by 23.8%, and there is an indirect effect of achievement motivation through LMX on the affective commitment of 12.3% so that the total direct and indirect effect of achievement motivation on affective commitment is equal to 36.1%. Then the total effect of LMX and achievement motivation on affective commitment is 65.7%. So, if LMX and achievement motivation are more effective on the job, it will increase affective commitment.
Testing Organizational Commitment on Employee Satisfaction: Survey on Sub-District Offices in Bandung Kadir Kadir; Aan Hardiyana; Rd. Okky Satria
JURNAL COMPUTECH & BISNIS Vol. 15 No. 1 (2021): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v15i1.9

Abstract

This study departs from the existence of problems in employee job satisfaction, which indicate the non-optimal work commitment of employees. Instead, this study aims to determine the magnitude of the effect of organizational commitment components on employee job satisfaction—this research conduct at two sub-district offices in Bandung. To determine the magnitude of the influence of the organizational commitment component on employee job satisfaction, the researcher used a quantitative approach by testing a sample of 57 employees. The data analysis technique used multiple linear regression. The study results show that the organizational commitment component affects job satisfaction by 68.7%, the remaining 31.3% is influenced by other factors not examined. The study results recommend that the leadership pay more attention to increasing employee commitment so that employee job satisfaction can fulfill.
Co-Authors Aan Hardiyana Abia Karen Meilita Boy Suzanto Chrisvan Caissar Deni Mochamad Ramdani Devi Desiyanti Dudung Juhana Dwiyanisa, Ashila Elza Nurhaliza Hayat Ester Manik Fajar Mulqi Fath Fasha Nurhadian, Adhie Gugum Pamungkas Imam Heryanto Iwan Sidharta M. Wildan Nugraha Purana, R. Deni Resawati, Retno Rinawati, Nenny Rindu Jasun Arifin Santi Despila Satria, Rd. Okky Shilfa Irziani Kamal Teti Herawati Tini Supartini Tri Puji Citasari Wini Sariningsih Zulfikar, Vicky Achmad