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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Majalah Bisnis & IPTEK
Larashati, Irena
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : Jurnal Computech

 1 
EXPLORING PRODUCT QUALITY ON AUTOMOTIVE CUSTOMER PERCEPTION Dudung Juhana; Irena Larashati; Imelda Megawati
Jurnal Computech & Bisnis (e-Journal) Vol 15, No 1 (2021): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.262 KB) | DOI: 10.55281/jcb.v15i1.241

Abstract

Departing from the phenomenon of a decline in product sales indicated by customer complaints regarding product quality, the researchers conducted a study to determine what factors shape the quality of automotive products seen from customers' perceptions who have made product purchases. The survey approach carries to answer research questions. Respondents are customers who have made a purchase, while the number of respondents is 104 people. Researchers use factor analysis techniques to determine the factors that shape product quality. The study results indicate that three factors make up the reputation, variety, and prospects. Keywords: Product Quality, Customer Satisfaction.
The Effect of Service Quality and Price on Customer Satisfaction (Study at a heavy equipment company in the city of Bandung) Galih Kharisma Bulan; Irena Larashati
Jurnal Computech & Bisnis (e-Journal) Vol 16, No 2 (2022): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.300

Abstract

Researchers researched to determine the effect of service quality and price on customer satisfaction at one of the heavy equipment companies in the city of Bandung. Moreover, this research analyses the factor that has the most dominant influence on service quality and price on customer satisfaction at one of the heavy equipment companies in Bandung. As many as 57 consumers became the object of this study using a questionnaire.Based on research using path analysis, it can see that the variables of service quality and price at one of the heavy equipment companies in the city of Bandung are declared valid. Therefore, the conclusions and considerations related to the research results are paying attention to service quality and price to increase customer satisfaction.The results of the study show that Service Quality (X1) has a significant influence on Customer Satisfaction (Y). then Price (X2) significantly influences Customer Satisfaction (Y). To improve service quality, companies should pay more attention to service quality dimensions because a slight deficiency can satisfy consumers and impact consumer satisfaction. For example, if there are bad complaints, it will reduce consumer confidence in the product. Therefore, if a complaint occurs, the company must restore customer trust by evaluating the quality of service properly so that customers feel satisfied, one of which is by giving customer surveys when customers are and after using products/services so that customer feelings can be maintained. In terms of price, companies should evaluate more when setting prices for a product/service, such as considering market conditions and the number of competitors. Then, the company can package excellent and attractive price offers such as discounts or bonuses to customers to increase customer satisfaction.Keywords : Service Quality, Price, Customer Satisfaction
Factors Forming the Quality of Electronic Services of Payment System Service Providers (PJSP) QRIS on Micro Businesses (Merchants) in Bandung City with E-Service Quality and IS Success approaches Ashila Dwiyanisa; Irena Larashati; Dhea Bunga Annisa
Jurnal Computech & Bisnis (e-journal) Vol. 17 No. 2 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i2.228

Abstract

Acceleration in various fields that occur today also affects the payment system that can be used by consumers. Consumers are currently presented with various cashless payment systems that are considered more convenient than previous payment methods. One of the cashless payment systems that are widely used today is QRIS or Quick Response Code Indonesian Standard. However, until now there has been no instrument that specifically measures the e-service quality provided by PJSP QRIS to its merchants. This research aims to provide alternative e-service quality with more specific indicators at PJSP QRIS for micro business merchants in Bandung City, with the E-Service Quality and IS Success approaches. In this study, the subjects observed were micro business merchants in Bandung City who used QRIS for their payment system. Respondents were determined based on non-probability sampling with a judgmental sampling technique of 190 respondents. This research uses quantitative methods with an exploratory factor analysis (EFA) approach to categorize and determine what factors make up the dimensions of electronic service quality. The research instrument used a questionnaire with 38 items that referred to the five dimensions of E-Service Quality and two dimensions of IS Success. Based on the research conducted, all the items studied formed three main factors that became measurements of QRIS e-service quality. The first is the responsiveness factor with 14 measurement items. The second is the assurance factor with five measurement items and the third factor is the reliability factor with 17 measurement items.
Co-Authors Annita Jannah Arsylia Khoirunnisa Azzahra Bulan Tati Fitria Desi Rismawati Dessy Riyani Dhea Bunga Annisa Dudung Juhana Dwiyanisa, Ashila Edi Supriadi Ester Manik Galih Kharisma Bulan Hamdan An Naisaburi Megawati, Imelda Merry Pramashela Octaviane Herawati Rahman, Robbi Saepul Resawati, Retno Sholihah, Sana Sipa Sopiani Vini Sapitri Pebriani