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All Journal Jurnal Komunikasi Pembangunan Channel : Jurnal Komunikasi Journal of Communication Sciences (JCoS) Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Dedikasi: Jurnal Pengabdian Masyarakat Jurnal Politikom Indonesiana Acta Diurna: Jurnal Ilmu Komunikasi Journal of Tourism Sustainability Palakka : Media and Islamic Coummunication
Mufid Salim
Universitas Ahmad Dahlan
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Message Framing by Regulatory Focus on Intention to Visit Village-based Tourism Destination Husna Putri Pertiwi; Ridha Azka Raga; Jasrial Jasrial; Mufid Salim; Ira Siti Sarah; Ivon Sandya Sari Putri
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.68

Abstract

The intention to visit a Village-based Tourism destination is still remaining low, especially during post-pandemic sessions. Our study wants to observe the intention to visit among several factors to fill this gap. Focus on finding marketing strategies that are more practical to increase the intention of visiting Village-based tourism destinations. Thus, this research is conducted by experimental research to examine the intention of visiting Village-based tourism using a message framing based on regulatory focus manipulation. 237 respondents participated in this study. The result shows that participants under the manipulation condition show greater intention to visit the VBT destination than those without any manipulation condition. Thereby, it indicates using a message framing through regulatory focus increases the visit intention toward village-based tourism destinations.
Diversifikasi Olahan Pepaya menjadi Brownies Kering dan Abon Kering bagi UMKM PRIMA JATI di Desa Rintisan Budaya Jatimulyo, Bantul Wahidah Mahanani Rahayu; Retnosyari Septiyani; Heni Siswantari; Mufid Salim
JPM: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2023): Dedikasi: Jurnal Pengabdian Masyarakat, Januari-Juni 2023
Publisher : Pusat Pengabdian Masyarakat (PPM) Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Institut Agama Islam Negeri (IAIN) Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/d.v5i1.6154

Abstract

Jatimulyo Village is one of the villages in Yogyakarta Special Region that will be submitted to Cultural Village establishment. Prima Jati MSME is community organization that processes the local potential of papaya fruit cultivated in Jatimulyo Kapanewon Dlingo Village, Bantul Regency. One of the problems faced is the high level of papaya fruit production with limited processed products and sales. The alternative solution is to diversify papaya into brownies and shredded papaya. The program was conducted through training and mentoring practices for Prima Jati. Both products have been successfully made continuously and have been packaged with plastic standing pouches and jars. There is an increase in community knowledge and understanding of processing papaya fruit into dried products, so as to increase the shelf life of the product. Prima Jati MSMEs have also sold offline at tourist attractions in Jatimulyo and online through social media accounts and marketplaces.
Co-Authors Adela Gita N Anugerah Bella T Dwiyan Mayangsari Fiolita Desyana Firhan Ardhiyansyah Fitrinanda An Nur Galih Andriansyah Putra Geral Al Hadaq Hariyanti, Nunik Helena Elmydea Shinta Heni Siswantari Husna Putri Pertiwi Jasrial Jasrial Kirti Dang Longani Lana Qurratul A Nadila Wahyuni Putri, Ivon Sandya Sari Ragil Ilmiawan Retnosyari Septiyani Ridha Azka Raga Ronaldi Safitra Rustono Farady Marta Rustono Farady Marta Rustono Marta Sarah, Ira Siti Shella Aprilliya Silvia Indah Permatasari Tiara Risky Timotius Saliman Virna Julia Kahar Wahidah Mahanani Rahayu Wahyu Rasyidi