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All Journal Jurnal Komunikasi Pembangunan Channel : Jurnal Komunikasi Jurnal Komunikasi Journal of Communication Sciences (JCoS) Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Dedikasi: Jurnal Pengabdian Masyarakat Jurnal Politikom Indonesiana Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Acta Diurna: Jurnal Ilmu Komunikasi Journal of Tourism Sustainability Palakka : Media and Islamic Coummunication
Mufid Salim
Universitas Ahmad Dahlan
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Message Framing by Regulatory Focus on Intention to Visit Village-based Tourism Destination Husna Putri Pertiwi; Ridha Azka Raga; Jasrial Jasrial; Mufid Salim; Ira Siti Sarah; Ivon Sandya Sari Putri
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.68

Abstract

The intention to visit a Village-based Tourism destination is still remaining low, especially during post-pandemic sessions. Our study wants to observe the intention to visit among several factors to fill this gap. Focus on finding marketing strategies that are more practical to increase the intention of visiting Village-based tourism destinations. Thus, this research is conducted by experimental research to examine the intention of visiting Village-based tourism using a message framing based on regulatory focus manipulation. 237 respondents participated in this study. The result shows that participants under the manipulation condition show greater intention to visit the VBT destination than those without any manipulation condition. Thereby, it indicates using a message framing through regulatory focus increases the visit intention toward village-based tourism destinations.
Diversifikasi Olahan Pepaya menjadi Brownies Kering dan Abon Kering bagi UMKM PRIMA JATI di Desa Rintisan Budaya Jatimulyo, Bantul Wahidah Mahanani Rahayu; Retnosyari Septiyani; Heni Siswantari; Mufid Salim
JPM: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2023): Dedikasi: Jurnal Pengabdian Masyarakat, Januari-Juni 2023
Publisher : Pusat Pengabdian Masyarakat (PPM) Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Institut Agama Islam Negeri (IAIN) Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/d.v5i1.6154

Abstract

Jatimulyo Village is one of the villages in Yogyakarta Special Region that will be submitted to Cultural Village establishment. Prima Jati MSME is community organization that processes the local potential of papaya fruit cultivated in Jatimulyo Kapanewon Dlingo Village, Bantul Regency. One of the problems faced is the high level of papaya fruit production with limited processed products and sales. The alternative solution is to diversify papaya into brownies and shredded papaya. The program was conducted through training and mentoring practices for Prima Jati. Both products have been successfully made continuously and have been packaged with plastic standing pouches and jars. There is an increase in community knowledge and understanding of processing papaya fruit into dried products, so as to increase the shelf life of the product. Prima Jati MSMEs have also sold offline at tourist attractions in Jatimulyo and online through social media accounts and marketplaces.
Revitalizing Indonesian Tourism: Insights from Gunungkidul Regency's Communication Strategy Shenja Nanta Asmara; Mufid Salim; Galant Nanta Adhitya; Rustono Farady Marta; Nunik Hariyanti; Fitrinanda An Nur
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26320

Abstract

Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.
From Social Media to E-Commerce: How TikTok Live and Sales Promotions Shape User Purchase Decisions Lathifa Camelia Putri; Muhammad Thoyib Amali; Mufid Salim
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.10205

Abstract

The rise of digital transformation has positioned social media as a key driver of e-commerce growth in Indonesia, with TikTok Shop emerging as a leading platform through its live features and promotional campaigns. This study examines the impact of TikTok Live exposure and sales promotions on user purchase decisions, using the Elaboration Likelihood Model (ELM) as a theoretical framework, in which the central and peripheral routes of persuasion play distinct roles in the consumer decision-making process. This study employed a quantitative approach by surveying 160 active TikTok users who had previously purchased on TikTok Shop. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. Findings reveal that both TikTok Live exposure and sales promotions positively and significantly influence purchase decisions, with sales promotions exhibiting a stronger effect. This study emphasizes the importance of combining informative live content with appealing promotional strategies to strengthen consumer engagement and drive sales. Future research is recommended to focus on specific brands and to incorporate additional variables, such as marketing content quality, viral marketing, online trust, or impulsive buying behavior.
Co-Authors Adela Gita N Adhitya, Galant Nanta Anugerah Bella T Dwiyan Mayangsari Fiolita Desyana Firhan Ardhiyansyah Fitrinanda An Nur Galih Andriansyah Putra Geral Al Hadaq Hariyanti, Nunik Helena Elmydea Shinta Heni Siswantari Husna Putri Pertiwi Jasrial Jasrial Kirti Dang Longani Lana Qurratul A Lathifa Camelia Putri Muhammad Thoyib Amali Nadila Wahyuni Putri, Ivon Sandya Sari Ragil Ilmiawan Retnosyari Septiyani Ridha Azka Raga Ronaldi Safitra Rustono Farady Marta Rustono Farady Marta Rustono Marta Sarah, Ira Siti Shella Aprilliya Shenja Nanta Asmara Silvia Indah Permatasari Tiara Risky Timotius Saliman Virna Julia Kahar Wahidah Mahanani Rahayu Wahyu Rasyidi