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All Journal Channel : Jurnal Komunikasi Kanal : Jurnal Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Syntax Idea Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Ilmu Komunikasi Dan Media Jurnal Ilmu Multidisplin Proceedings of Jogjakarta Communication Conference (JCC) INJECT Interdisciplinary Journal of Communication
Iva Fikrani Deslia
Universitas Ahmad Dahlan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Public Relations Taman Nasional Gunung Rinjani dalam "Kampanye Go Rinjani Zero Waste" Wasangka, Lalu Anugrah Luput; Deslia, Iva Fikrani
Jurnal Ilmu Multidisiplin Vol. 4 No. 6 (2026): Jurnal Ilmu Multidisplin (Februari - Maret 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i6.1699

Abstract

Penelitian ini membahas strategi Public Relations (PR) Balai Taman Nasional Gunung Rinjani (TNGR) dalam kampanye lingkungan Go Rinjani Zero Waste 2025 sebagai respons terhadap permasalahan sampah di jalur pendakian Gunung Rinjani. Tujuan penelitian ini adalah menganalisis perencanaan, implementasi, dan evaluasi strategi komunikasi PR yang diterapkan, serta mengidentifikasi perannya dalam mendorong perubahan perilaku pendaki. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi PR Balai TNGR dirancang secara sistematis dan selaras dengan kerangka Whalen’s 7 Steps of Strategic Planning, dengan penekanan pada pesan preventif berbasis prinsip Pack In–Pack Out, pemanfaatan media sosial, serta integrasi komunikasi dengan kebijakan pendakian. Kampanye ini tidak hanya berfungsi sebagai sarana penyampaian informasi, tetapi juga sebagai instrumen pembentukan perilaku dan budaya pendakian yang bertanggung jawab. Penelitian ini berkontribusi pada pengembangan kajian Public Relations pemerintahan, khususnya dalam konteks kampanye lingkungan di kawasan konservasi, serta memberikan rujukan praktis bagi pengelola taman nasional dalam merancang strategi komunikasi yang berkelanjutan dan berdampak nyata.
Employee Brand Equity Content Analysis on TikTok @nadalasido as Employee Generated Content of PT Paragon: Analisis Konten Ekuitas Merek Karyawan di TikTok @nadalasido sebagai Konten yang Dihasilkan Karyawan PT Paragon Athaya Fairuzawa; Deslia, Iva Fikrani
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 2 (2026): Maret 2026
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v14i2.2031

Abstract

Digital developments lead companies to continuously innovate regarding promotions and corporate image to reach a wider audience. This study aims to determine the formation of Employee Brand Equity through Employee Generated Content using the @nadalasido account as a representation of PT Paragon’s employee creators. The research method uses qualitative with descriptive content analysis methods, with primary data sources taken directly from @nadalasido’s Tiktok videos related to the concepts of EBE and EGC. Data collection is carried out through documentation and tested through theory triangulation. The analysis of this study indicates that brand value representation can be formed naturally through employee’s digital expressions on personal accounts. The most prominent EBE element is Brand Consistent Behaviour, evident in consistent behaviour, visuals, and narratives that reflect PT Paragon’s value of professionalism, collaboration, and positive culture. Brand llegiance emerges through expressions of pride and enjoyable work experience, while Brand Endorsement emerges through of appearance of company products in everyday contexts without direct promotion. These findings demonstrate that employee creator can act as effective brand communicators. Thus, EGC contributes to strengthening EBE and helps build PT Paragons’s brand image in the digital space, particularly through TikTok.
Co-Authors An Nur, Fitrinanda Araminta, Araminta Aszahra, Dyah Khanza Athaya Fairuzawa Aulya Sakti, Tassah Fani Sania Rahmawati Fitrinanda An Nur Fuadah, Dita Zahrotul Hendrian, Gugus Hermanto, Fairuz Sadad Ikmalina Faza, Fadhila Illa Feriyati Irgiawan Aditya Rangga Johansyah, M Syafiq Kharisa Alifia Putri Kholilah Nabila Shofi Aini Putri Lestari, Andini Rafika Sari, Zahroh Rahmawati, Fani Sania Tassah Aulya Sakti Tyas, Tiara Wasangka, Lalu Anugrah Luput