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All Journal Laa Maisyir Jurnal Ekonomi Islam Monex: Journal of Accounting Research IKRA-ITH ABDIMAS Jurnal Ilmiah Akuntansi Kesatuan Batara Wisnu : Indonesian Journal of Community Services Trilogi Accounting & Business Research E-Amal: Jurnal Pengabdian Kepada Masyarakat
Praptiningsih Praptiningsih
Universitas Pembangunan Nasional Veteran Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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PKM DOSEN PENERAPAN STRATEGI MARKETING MELALUI ANALISIS DATA PENJUALAN UMKM DI DKI JAKARTA Jubaedah Jubaedah; Desmintari Desmintari; Iwan Kresna Setiadi; Alfatih Sikki Manggabarani; Maria Assumpta Wikantari; Praptiningsih Praptiningsih
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.235

Abstract

This community service program is a collaboration between a team of lecturers from UPN Veteran Jakarta and Micro, Small and Medium Enterprises (MSMEs) in DKI Jakarta. This activity is useful between UPN Veteran Jakarta and MSMEs Level Up Kominfo RI. This program is not only a form of cooperation between educational institutions and government institutions, but also as a form of community service from UPNVJ lecturers through the implementation of the tridharma of higher education. With a focus on developing marketing strategies, this activity aims to help MSMEs utilize sales data to improve their marketing performance. The lecturer team collaborates with MSMEs in collecting, analyzing, and interpreting sales data to identify relevant patterns and trends in consumer behavior. Based on these findings, a marketing strategy was developed tailored to the characteristics of the local market and consumer needs. The strategy includes the utilization of social media, online platforms, proper market segmentation, and appropriate product development. In addition, this program also involves training activities and workshops to improve understanding and marketing skills for MSMEs. Through this collaboration, it is hoped that MSMEs in DKI Jakarta can strengthen their position in the market and increase their competitiveness in a sustainable manner. This program is a concrete step in supporting local economic growth and the development of MSMEs as an important pillar in the economy. After the service activities, MSMEs in DKI Jakarta benefit from more effective marketing strategies, increased sales, and a better understanding of using sales data. This has an impact on local economic growth and the empowerment of MSME communities
Co-Authors Ade Nur Rohim Alfatih S. Manggabarani Desmintari Erna Hernawati Feby Mardyanti Fitri Yetty Iwan Kresna Setiadi Jubaedah Nawir Maria Assumpta Wikantari Masripah Monica Indah Krisdayanti Novia Khairunnisa Pra Dhita Fisabilillah Rahmasari Fahria Ratna Hindria Dyah Pita Sari Regi Oktaviyori Ronny Andesto Saebani, Akhmad Zahra Ismi Fauziyyah