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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Komunikasi Profesional Jurnal Ilmiah Edunomika (JIE) Jurnal ComunitA Servizio Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Welfare: Jurnal Pengabdian Masyarakat
Ni Kadek Suryani
Institut Desain Dan Bisnis Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal ComunitA Servizio

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Pendampingan Pelatihan Strategi dan Daya Saing Toko Tradisional menghadapi Maraknya Toko Modern di Bali Ni Kadek Suryani; Ni Ketut Karwini
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 5 No. 2 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v5i2.5029

Abstract

Abstract The purpose of this community service is to provide assistance and guidance regarding the strategies used in running a traditional retail store business in dealing with the rise of modern stores in the last year. This service was carried out at UD SP, which has three grocery store branches in Batubulan Village, Sukawati District, Gianyar Regency, Bali. This service is carried out by looking directly into the field, with data analysis using a qualitative descriptive approach through SWOT analysis. Observations showed that UD. SP has great advantages and opportunities to remain competitive with modern stores. The main strategy that must be implemented is digitizing operations such as payments, recording transactions and inventory, and promoting them through social media, thereby expanding market reach. Maintaining strengths and trying to improve weaknesses and increase existing opportunities. Key words: business strategy, competitiveness, SWOT analysis
Co-Authors Abdul Samad Arief Budi Sulistiyo Nugroho Delyana R. Pulungan Fachrial Lailatul Maghfiroh Firdaus Yuni Dharta Giovanni Rachmat Utama Hasan Musofa I Wayan Bimaskaran Artana Itot Bian Raharjo John E.H.J. Foeh Luh Komang Candra Dewi Moch. Farhan Ulin Nuha Muhamad Arifudin Syah Muhammad Syafri Ni Ketut Karwini Ni Ketut Karwini Ni Komang Prasiani Ni Made Emmi Nutrisia Dewi, Ni Made Ni Putu Emilika Budi Lestari Ni Putu Emilika Budi Lestari Setyo Utomo Sri Utami Yamolala Zega