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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Equilibrium Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Journal of Management and Business Review Jurnal Akuntansi dan Pajak Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) BERNAS: Jurnal Pengabdian Kepada Masyarakat Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL ILMIAH GLOBAL EDUCATION Indonesian Collaboration Journal of Community Services (ICJCS) Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal of Social Science DIGIBE: Digital Business and Entrepreneurship Journal
Lili Karmela Fitriani
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : EconBank : Journal Economics and Banking

 1 
Interest In Transacting : The Role Of Lifestyle And The Effectiveness Of Advertising On Instagram Social Media Harjadi, Dikdik; Fitriani, Lili Karmela
EconBank: Journal of Economics and Banking Vol 6 No 1 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i1.385

Abstract

The purpose of this study is to ascertain how lifestyle affects interest in transactions on social media platforms like Instagram and how effective advertising is in generating interest in transactions on these platforms in Kuningan District. The descriptive verification research method is the one that was employed. Multiple linear regression analysis is the technical analysis that is used. The study's findings indicate that: Interest in transacting on social media platforms like Instagram is positively and significantly influenced by one's lifestyle. The interest in transacting on social media platforms like Instagram is positively and significantly impacted by the efficacy of advertising
Co-Authors . Wachjuni ABID IBNU HUSEN Ade Nurhasanah Aini Nursyafaah Al-atsari, Zafar Shidiq Amir Hamzah Anastasya, Tyas Fitria Anidathi Layla Arief Surya Lesmana Asep Warman Calipah, Ilah Dede Djuniardi Dede Djuniardi Demi Paranita Rustandi Dikdik Harjadi Eti Rusmiati Firdaus, Galih Adam Harjadi, Dikdik Ihsan Ihsan Indra Lesmana Indriarto, Enricho Dwi Iqbal Arraniri Ivan Sofyan Jaenal Hak, Muhammad Rapi Kiswara, Yanneri Elfa Komarudin*, Munir Nur Linda Wulandari Mitha Fajri Fillanov Muhammad Arwani Munir Nur Komarudin Mustofa, Jeni Nanda Nina Yusiana Ningsih, Liya Nok Ayu Permata Sari Odang Supriatna Omar, Abdisamad Abdirahman Putry, Aglin Tiara Rahmantya, Yanneri Elfa Kiswara Ramdan, Mohamad Ramdani Ramdani RIO ANDRIYAT KRISDIAWAN Rois, Tatang Sudiaatmaja, I. Putu Supriatna, Odang Taopik Mulyana Kuntara Tiar Abdan Hisbih Usti, Yessi Mariana Wachjuni