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All Journal Ekonomi Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research ADPEBI International Journal of Business and Social Science Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis House of Management and Business Journal GEMBIRA (Pengabdian Kepada Masyarakat) DIGIBE: Digital Business and Entrepreneurship Journal
. Wachjuni
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Pengaruh sosial media marketing dan brand image terhadap keputusan pembelian melalui brand trust pada pengguna marketplace bukalapak Wachjuni, Wachjuni; E. Najmuddin, E. Najmuddin; Sudarto, Sudarto
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 3 No. 1 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v3i1.1216

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pemasaran media sosial dan citra merek terhadap keputusan pembelian melalui kepercayaan merek pada pengguna pasar bukalapak. Jenis penelitian yang digunakan adalah penelitian deskriptif. Populasi penelitian ini terdiri dari seluruh pengguna pasar bukalapak. Sampel penelitian ini berjumlah 150 partisipan yang berbelanja di bukalapak. Teknik pengambilan sampel secara acak menggunakan metode non-probability sampling.kuesioner digunakan untuk mengumpulkan data. Skala masalah yang digunakan antara 1 sampai 7. Analisis data menggunakan analisis regresi berganda dan analisis jalur yang didukung software SPSS 25. Hasil penelitian menunjukkan bahwa: (1) Pemasaran media sosial berpengaruh positif dan signifikan terhadap kepercayaan. (2) Citra merek berpengaruh positif dan kuat terhadap kepercayaan. (3) Pemasaran media sosial tidak berpengaruh signifikan terhadap keputusan pembelian. (4) Citra tidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian. (5) Kepercayaan merek berpengaruh positif dan signifikan terhadap keputusan pembelian. (6) Kepercayaan merek dapat mempengaruhi dampak pemasaran media sosial terhadap keputusan pembelian. (7) Kepercayaan merek dapat memediasi pengaruh citra merek terhadap keputusan pembelian.
INCREASE INTEREST VISITING TOURISM IN KUNINGAN REGENCY Wachjuni, Wachjuni; Mahsyar, Januar Habibi; Oktaviani, Winda
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i2.8814

Abstract

Kuningan is a beautiful mountainous area and a tourist destination from various regions in Indonesia and abroad. One of the managers of tourist attractions in Kuningan Regency is the Regional Company of Various Businesses (PDAU). However, the number of visitors from time to time has decreased. This research was conducted to determine people's interest in visiting tourist attractions managed by PDAU. The number of respondents used in this study was 150 people. This research is descriptive quantitative using SEM (Structural Equation Modeling) operated through the AMOS program. The results of direct influence research that advertising and innovation partially and significantly affect competitive advantage. Advertising, innovation and competitive advantage partially and significantly affect visiting interest. Indirect testing that advertising on visiting interest through competitive advantage variables has an effect. Innovation on visiting interest through competitive advantage variables has an effect. The implication of this research is as a reference and input so that PDAU conducts promotions through regular advertising and collaborates with related parties and makes updates/ innovations to tourist attraction facilities according to the needs of the community so that they become superior to other tourist attractions so as to increase visiting interest.
PENGARUH ONLINE STORE IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TOKOPEDIA: (Survey pada Masyarakat di Kabupaten Kuningan) Dwi Novita, Alviana; Wachjuni, Wachjuni; Manalu, Vigory Gloriman
Digital Business and Entrepreneurship Journal Vol. 1 No. 1 (2023): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v1i1.3

Abstract

This research aims to determine the influence of online store image and online customer reviews on purchasing decisions for online store products on Tokopedia. By knowing the factors that influence consumer purchasing decisions, companies can get important information to implement better marketing strategies, especially in online media. This research uses descriptive and verification methods with the population being people who have made known Tokopedia transactions in the Kuningan Regency area. The sampling technique used purposive sampling technique with a sample size of 100 people. The data collection technique used in this research is by distributing questionnaires and measuring using an interval scale. Data analysis uses multiple linear regression analysis assisted by SPSS 23 software. Based on the results of research that has been carried out, it shows that: (1) online store image and online customer reviews together have a positive and significant effect on purchasing decisions at Tokopedia, (2) online store image has a positive and significant effect on purchasing decisions at Tokopedia (3) online customer reviews have a positive and significant effect on purchasing decisions at Tokopedia  Keywords: Online Store Image, Online Customer Review, Purchasing Decisions.
The Influence of Green Behavior Innovation on Competitive Advantage in Batik Family Business Wachjuni, Wachjuni; Novandari, Weni; Setyanto, Refius Pradipta; Sudarto, Sudarto
ADPEBI International Journal of Business and Social Science Vol. 4 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v4i2.1051

Abstract

Purpose – This study investigates the impact of green behavior innovation on competitive advantage within Batik SME family businesses, focusing on the influence of emotional intelligence, spiritual intelligence, and green creativity on driving green innovation behavior. Methodology/approach – This study was conducted through a survey research with a quantitative approach, involving 32 Batik SMEs in Indonesia. The testing method employed classical assumption tests, multiple linear regression analysis, and path analysis. Findings – The study finds that Emotional Intelligence positively influences Green Creativity and Green Innovation Behavior, while Spiritual Intelligence has a negative impact on Green Creativity but a positive effect on Green Innovation Behavior. Additionally, Green Creativity plays a crucial role in driving Green Innovation Behavior within family businesses. The findings highlight the significance of Emotional Intelligence and Green Creativity in promoting sustainable practices in Batik SME family businesses Novelty/value –  The novelty and value of this research lie in its exploration of the interplay between emotional intelligence, spiritual intelligence, green creativity, and green innovation behavior within Batik SME family businesses in Indonesia. These findings offer a unique perspective on how emotional and spiritual intelligence, coupled with creativity, can enhance competitive advantage and sustainability in the Batik industry.
PELATIHAN DAN PRAKTIK PENGURUSAN NIB UMKM DESA BABATAN KECAMATAN KADUGEDE Winda Oktaviani; Wachjuni, Wachjuni; Mahsyar, Januar Habibi
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 05 (2024): OKTOBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM memiliki peran penting dalam perekonomian sebuah negara. Akantetapi tidak sedikit dari pelaku UMKM yang menjalankan usahanya belum memiliki NIB ((Nomor Induk Berusaha). Pengabdian masyarakat yang diadakan di Desa Babatan Kecamatan Kadugede Kabupaten Kuningan ini memiliki tujuan untuk mengatasi permasalahan tersebut. Desa Babatan dipilih karena dinilai cukup potensial melihat terdapat UMKM yang bervariasi serta masih minimnya pengetahuan akan manfaat kepemilikan nomor induk bagi kelangsungan sebuah usaha. Metode yang digunakan meliputi pelatihan disertai praktik langsung pembuatan NIB online melalui OSS serta monitoring dan evaluasi keberhasilan pembuatan ijin usaha tersebut. Hasil pengabdian menunjukan dari total 12 pelaku UMKM yang hadir setidaknya 7 orang atau 58% telah berhasil membuat NIB. Dengan demikian para pelaku UMKM kini telah mengetahui manfaat dari kepemilikan Nomor Ijin Berusaha serta mengetahui bahwa pembuatan NIB secara online melalui OSS cukup mudah dan cepat.
INOVASI PENGELOLAAN SAMPAH DESA CILEUYA YANG BERDAMPAK LANGSUNG SECARA LINGKUNGAN DAN KEUANGAN Maulana, Yasir; Masruroh, Rina; Wachjuni, Wachjuni; Pitriani, Pitriani; Azzarri, Bunga
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i1.1671

Abstract

Desa Cileuya merupakan salah satu desa yang berada di Kecamatan Cimahi, Kabupaten Kuningan. Desa Cileuya terdiri dari lima dusun, sembilan RW, dan empatpuluh RT. Jumlah penduduk sebanyak 5.320 jiwa dengan total 1.871 kepala keluarga 1.871. Masing-masing KK per hari rata-rata menghasilkan sampah 0,4 kg, sehingga sampah yang dihasilkan adalah 748 kg sampah per hari. Namun sampah tersebut belum terkelola dengan baik, masih dibuang sembarangan dan belum dimanfaatkan sama sekali, sehingga cenderung menyebabkan pencemaran lingkungan. Sehubungan dengan hal tersebut, maka dilakukan kegiatan pendampingan terutama kepada Desa Cileuya yang bertujuan untuk memperbaiki pengelolaan sampah desa. Pelaksanaan pendampingan dengan menggunakan metode workshop dan FGD. Hasil kegiatan pendampingan ini adalah pelatihan pengelolaan sampah, perencanaan pembangunan pengelolaan Tempat Pembuangan Akhir dan bank sampah
MENINGKATKAN SKALA BISNIS UMKM TAPE KETAN DESA TARIKOLOT MELALUI PENDEKATAN DIGITAL MARKETING Oktaviani, Winda; wachjuni, wachjuni; Mahsyar, Januar Habibi
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.2634

Abstract

Penurunan tingkat infeksi Covid-19 mulai membangkitkan kembali geliat usaha UMKM. Setelah selama dua tahun mengalami penurunan penjualan produk industri rumahan tape ketan mulai kembali diminati sebagai oleh-oleh khas Cibeureum Kabupaten Kuningan. Ketika pandemi melanda banyak pengusaha mengalihkan usahanya dengan jual beli online tetapi tidak dengan pengusaha tape ketan ini. Meski hampir seluruhnya pengusaha tape ketan ini memiliki social media tapi tidak dimanfaatkan untuk kegiatan bisnis. Mereka mengandalkan penjualan dari toko oleh-oleh dan pedagang eceran serta Rumah Makan. Pengabdian ini dilakukan di Desa Tarikolot Kecamatan Cibeureum Kaupaten Kuningan bertujuan untuk memberikan pengetahuan melalui seminar, pelatihan dan pendampingan digital marketing dalam mendukung kegiatan dan peningkatan skala bisnis. Metode yang digunakan dalam pengabdian ini adalah Partisipatori Rural Appraisal (PRA). Hasil dari kegiatan PkM ini menunjukkan adanya antusiasme yang tinggi dari peserta sebanyak 22 pelaku UMKM tape Ketan, sebagian besar pelaku UMKM tape ketan memanfaatkan digital marketing pada marketplace dan media sosial untuk memasarkan produk mereka. Dengan demikian, digital marketing dapat menjadi pilihan dalam meningkatkan skala bisnis
LITERASI DIGITALISASI BISNIS BAGI UMKM DI KELURAHAN CIJOHO KECAMATAN KUNINGAN JAWA BARAT Masruroh, Rina; Maulana, Yasir; Wachjuni, Wachjuni; Iskandar, Iskandar
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.1591

Abstract

Digitalisasi UMKM saat ini menjadi aspek yang sangat penting, seiring dengan perkembangan zaman dan perubahan gayar hidup, dan perubahan metode transaksi jual beli menuntut UMKM untuk dapat menerapkan konsep digital dalam bisnisnya. Kelurahan Cijoho Kabupaten Kuningan adalah kelurahan di pusat Kabupaten Kuningan, dengan banyak potensi UMKM dengan jumlah pelanggan tetap tetapi mayoritas masih menggunakan metode bisnis konvensional. Metode yang digunakan dalam kegiatan ini adalah transfer pengetahuan, diskusi, Tanya jawab serta praktek langsung menggunakan aplikasi digital bisnis. Adapun pendekatan digitalisasi bisnis yang digunakan adalah marketing digital dengan memanfaatkan market place dan layanan online melalui aplikasi atau website. Hasil dari kegiatan ini peserta dapat memahami manfaat dan cara menggunakan aplikasi digital seperti market place dan layanan online dalam kegiatan bisnisnya
Technology exploration of micro, small, and medium enterprises in Kuningan Regency, Indonesia Fitriani, Lili Karmela; Wachjuni, Wachjuni; Krisdiawan, Rio Andriyat; Hamzah, Amir
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 5 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i5.817

Abstract

The purpose of this research is to explore technology use in micro, small, and medium enterprises in Kuningan Regency, Indonesia. The data analysis method used in this study is Structural Equation Modeling (SEM) with programming tools that support primary data analysis in the form of Lisrel 8.8 with the population being UMKM actors totaling 791 people and the sample used was 222 MSMEs offender with random sampling technique. The structural model analysis between the technology learning orientation and the MSMEs performance shows that the estimation coefficient is positive and high at 2.94 with a t-value of 0.77, which means it is significant (the number is greater than 1.96). The results of the structural analysis between Competitive Advantage and MSMEs Performance show a coefficient value of 4.72 and a total value of 0.80. The research is expected to give more insight into the use of technology for MSMEs, especially in Indonesia, and become a reference for future research discussing about similar issues.
STRATEGIES TO IMPROVE THE PERFORMANCE OF MSME’s IN KUNINGAN REGENCY Wachjuni, Wachjuni; Oktaviani, Winda; Mahsyar, Januar Habibi
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1913

Abstract

This study examines the variables of Affiliate Marketing, Viral Marketing, Sales Volume, and Sales Performance. Conducted in Kuningan Regency, West Java, with a population of Micro, Small and Medium Enterprises (MSMEs) in the region, the number of research samples was 160. The type of research used is Quantitative Descriptive with Structural Equation Modelling (SEM) as the analysis model. The results showed a significant influence between Affiliate Marketing and Viral Marketing on Sales Volume. However, there is no significant influence between Affiliate Marketing and Sales Performance. In contrast, Viral Marketing is proven to have a significant influence on Sales Performance. In addition, Sales Volume is shown to have a significant influence on Sales Performance. The findings contribute to practical understanding for MSMEs and related parties in optimising marketing strategies, especially through SEM model analysis. This study also identifies the existence of indirect effects, showing that both Affiliate Marketing and Viral Marketing have an influence on Sales Performance through the intermediary variable of Sales Volume
Co-Authors Amir Hamzah Azzarri, Bunga Dwi Novita, Alviana E. Najmuddin, E. Najmuddin Iskandar Iskandar Lili Karmela Fitriani Mahsyar, Januar Habibi Oktaviani, Winda Pitriani, Pitriani Pratama, Widy Nur RIO ANDRIYAT KRISDIAWAN Setyanto, Refius Pradipta Sudarto Sudarto Vigory Gloriman Manalu Wely Hadi Gunawan Weni Novandari WINDA OKTAVIANI Yasir Maulana, Yasir