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Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT Fahmi Ajismanto; Andika Widyanto
Jurnal Teknologi Informasi dan Ilmu Komputer Vol 7 No 6: Desember 2020
Publisher : Fakultas Ilmu Komputer, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jtiik.2020763791

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan media sosial sebagai media promosi usaha kuliner kecil dan menengah di Palembang. Suatu teknik pengambilan keputusan dalam promosi usaha kuliner menggunakan metode Strength, Weakness, Opportunities, and Threats (SWOT). Dengan mengetahui keempat aspek tersebut pelaku usaha dapat memaksimalkan kekuatan dari pemasaran melalui sosial media, meminimalkan kelemahan dan ancaman sosial media marketing, dan membangun peluang-peluang di masa depan. Penelitian ini menganalisis data secara kuantitatif dan kualitatif. Data kualitatif berupa pertanyaan-pertanyaan yang diajukan kepada responden penelitian dengan menggunakan kuesioner, kemudian data tersebut dikuantifikasi agar dapat dianalisis lebih dalam. Tahapan nya dari pemberian bobot dan rating, perhitungan IFAS dan EFAS, diagram kartesius swot, matriks strategi kombinasi strategi, dan matriks SWOT. Kuesioner diberikan kepada 60 pelaku UMKM dan juga pelanggan yang melihat konten promosi UMKM di media sosial. Dilihat dari hasil analisis SWOT diagram kartesius coordinate point antara internal factor dan external factor sebesar 0,19;-0,43 terletak pada kuadran IV yang artinya strategi diversifikasi perlu diterapkan. Strategi yang perlu diterapkan adalah ST strategi seperti menyeleksi target audiens yang melihat iklan berdasarkan range usia, dan jenis kelamin, kemudian implementasi search engine marketing (SEM) dan search engine optimization (SEO) lebih mendalam (S1, T1). Membuat hashtag ataupun keyword yang relevan dengan produk yang ditawarkan,  membangun brand image (Personal Branding), dan membuat konten iklan yang menarik (S1, T1, T3). Terakhir, Lebih mengarahkan konsumen ke transaksi penjualan melalui marketplace ataupun website, dan gunakan rekening bersama (S4, T2). Penggunaan teknologi informasi sebagai media promosi di sosial media menjadi salah satu teknik pengambilan keputusan yang dibutuhkan dalam mempromosikan dan meningkatkan pendapatan UMKM di Palembang. AbstractThe aim of this study is to determine the use of social media as a culinary promotions in Palembang. The technique method for making decisions in the promotion of Small Medium Culinary Enterpraise (Culinary SME’s) used Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT). By understanding these four aspects, opportunities for marketing improvement through social media are needed, discussing the weaknesses and challenges of social media marketing, and building opportunities in the future. This study analyzes data quantitatively and qualitatively. Qualitative data in this research is the form of questions asked to respondents using a questionnaire, then the data are quantified for in depth analysis. The stages are from weighting and rating every item in questionneire, IFAS and EFAS calculations, Cartesian SWOT diagrams, combined strategy matrice, and SWOT matrices. Questionnaires were given to 60 Culinary SME’s, and also customers who viewed promotional content on social media. From the results of the SWOT analysis the Cartesian coordinate point diagram between internal factors and external factors is 0.19; -0.43  in quadrant IV, which means that a diversification strategy needs to be applied. Strategies that need to be implemented are ST strategies such as selecting the target audience who see ads based on age range, and gender, then the implementation of search engine marketing (SEM) and search engine optimization (SEO) more deeply (S1, T1). Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). The used of information technology as a promotional media on social media is one of the decision-making techniques needed to promote and increase the income of Culinary SMEs in Palembang  
Information Technology Governance Analysis Of Stmik Palcomtech In The New Normal Era Using Cobit 2019 Method Fahmi Ajismanto; Surahmat Surahmat
Journal of Computer Networks, Architecture and High Performance Computing Vol. 3 No. 2 (2021): Journal of Computer Networks, Architecture and High Performance Computing, July
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v3i2.1097

Abstract

The pandemic conditions experienced by the world today inevitably force us to practice social distance so that gatherings involving large numbers of people must be avoided first. In universities, especially in the city of Palembang, the use of information technology and learning media is mandatory due to the decision of the minister of education which requires universities to carry out online learning activities. So that information technology governance during a pandemic also has a major influence in the implementation of teaching and learning activities in universities to ensure the quality of the learning and teaching process carried out so that it must be known the shortcomings and advantages of governance which is carried out by conducting further analysis of technology governance in accordance with with the initial goal of education at the university. The method that can be used is to apply the Cobit 2019 where with this method the current maturity level can be known in the application of information technology. The research method in this study uses a descriptive-quantitative method by describing the indicators used as the basis for measurement taken by the Cobit 2019 literature. This study discusses information technology governance form of Design Factor 1 (Enterprise Strategy) to Design Factor 10 (Technology Adoption Strategy) with the result that there are 13 important processes out of 40 total processes in the Cobit 2019 domain that must be considered at STMIK Palcomtech, namely EDM03, APO08, DSS05 EDM02, APO04, APO09, APO12, APO13, BAI01, BAI02, BAI03, BAI06 , MEA03
Software Engineering on Daily Activities and Fuel Consumption Report at PT. Energate Prima Indonesia Fahmi Ajismanto; Alan Nuari
CogITo Smart Journal Vol 5, No 2 (2019): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1765.123 KB) | DOI: 10.31154/cogito.v5i2.184.321-332

Abstract

Software engineering is a field of science which explores device development techniques focusing on the principle of engineering which aims to achieve the objectives of a device that is valuable, efficient and effective in accordance with the needs of users. The probblem that occur in the process of daily activities and fuel consumption report of PT. Energate Prima Indonesia is still conducted conventionally, there is no information system that can support business processes efficiently, lack of security, the reporting process is considered slow for users. The purpose of this research is to develop the software engineering in Daily Activities and Fuel Consumption report at PT. Energate Prima Indonesia. In an effort to help business processes based on user needs. In the software process that is built in this research, used the Spiral model process. The spiral model is the right process to be implemented in the construction of software systems for the Daily Activities and Fuel Consumption Report at PT. Energate Prima Indonesia The stages of the spiral model used in this study are 1. Planning 2. Risk Analysis 3. Engineering 4. User Evaluation. The results of the development software engineering system in daily activities and Fuel Consumption Report at PT. Energate Prima Indonesia has evaluated the results of engineering based on user needs and then performed Software testing using the Black BoX method. Keywords: RPL, Spiral Model, System
Analisis Domain Proses COBIT Framework 5 Pada Sistem Informasi Worksheet (Studi Kasus: Perguruan Tinggi STMIK, Politeknik Palcomtech) Fahmi Ajismanto
CogITo Smart Journal Vol 3, No 2 (2017): CogITo Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (928.152 KB) | DOI: 10.31154/cogito.v3i2.75.207-221

Abstract

Perguruan tinggi Stmik, PalComTech adalah lembaga pendidikan komputer dan internet yang berdiri sejak tahun 2003. PalComTech menggunakan Sistem belajar praktek, diskusi, pemecahan studi kasus, praktikum di laboratorium dan setiap pertemuan didukung dengan fasilitas komputer dan internet. Sistem Pembelajaran Worksheet merupakan sistem informasi akademik yang digunakan oleh STMIK Palcomtech Palembang dalam kegiatan belajar mengajar. Penelitian ini menentukan domain proses pada Control Objectives for Information and Related Technology (COBIT 5) dan Analisa Current Maturity Level, pengukuran tingkat kematangan tata kelola Worksheet. Metode yang digunakan yaitu, deskriptif, quantitative dan metode analisis mengunakan COBIT 5. Berdasarkan hasil dari penelitian ini ditemukan bahwa proses domain COBIT Framework versi 5 yang digunakan adalah: (1). EDM, (Evaluate, Direct And Monitor), (a) EDM03, (b) EDM04 sedangkan pada domain  (2). APO (Align Plan and Organise) yaitu: (a). APO02, (b). APO04, (c). APO07, (d). APO11, (e). APO12, (f). APO13 dan pada domain (3). MEA (Monitor Evaluate and Assess) yaitu: MEA01. Hasil dari Analisis Current Maturity Level adalah: (1). EDM03 : 4,23 berada pada level 4 - Managed and Measureable,(2). APO12 : 4,15 berada pada level 4 - Managed and Measureable,   (3). APO07 : 4,07 berada pada level 4 - Managed and Measureable, (4). MEA01 Memantau,: 3,96 berada pada level 4 - Managed and Measureable, (5). EDM04: 3,90 berada pada level 4 - Managed and Measureable, (6). APO11: 3,80 berada pada level 4 - Managed and Measureable, (7). APO02: 3,70 berada pada level 4 -  Managed and Measureable, (8). APO13 : 3,61 berada pada level 4 - Managed and Measureable, (9). APO04: 3,55 berada pada level 4 - Managed and Measureable. Keywords : COBIT Fremework 5, Tata Kelola TI, Domain Proses, Worksheet
PEMANFAATAN FIREWALL RULE BASE DAN SSL DALAM PENERAPAN SISTEM KEAMANAN JARINGAN Guntoro Barovih Guntoro; Muhammad Kholid Hidayat; Fahmi Ajismanto
Teknomatika Vol 12 No 02 (2022): Teknomatika Volume 12 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer PalComTech

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mengamankan informasi pada jaringan komputer merupakan bagian yang sangat penting dilakukan guna menjaga keaslian dan integritas informasi yang melintas. Penelitian ini bertujuan membangun mekanisme pengamanan informasi jaringan dengan cara melakukan mekanisme filtering agar informasi yang keluar dan masuk pada jaringan aman dari tindakan scanning, fabrikasi dan pembobolan akses dari orang yang tidak memiliki otoritas. Metode dalam penelitian ini menggunakan metode NDLC. Penerapan mekanisme firewall pada jaringan SOHO di Kelurahan Sako, Kota Palembang. Mekanisme penerapan keamanan jaringan menggunakan mekanisme firewall rule base, anti ARP, brute force, blocking off port scanning, consumer authentication dan penerapan kemanan enkripsi. Perangkat lunak penguji yang digunakan dalam penelitian ini antara lain, Wireshark, Hydra, Nmap. Pengujian dilakukan pada dua kondisi, yaitu sebelum dan sesudah penerapan keamanan jaringan. Hasil dari penelitian ini adalah penerapan mekanisme firewall yang sederhana sudah bisa digunakan untuk memproteksi jaringan pada ruang lingkup SOHO dan pemanfaatan router yang memiliki fitur layanan mekanisme firewall rule base
Penerapan Teknologi Chatbot Whatsapp untuk Meningkatkan Pelayanan dan Jaringan Bisnis Fahmi Ajismanto; Guntoro Barovih
Jurnal Pemberdayaan Ekonomi Vol. 1 No. 2 (2022): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (770.195 KB) | DOI: 10.35912/jpe.v1i2.1234

Abstract

Purpose: SMEs is one of the drivers Indonesian economy.  Hence, SMEs must have a good customer service. Service is an important aspect  in business activities. Excellent service is the spearhead in capturing opportunities and understanding clients from the products and services offered. If the service provided is satisfactory and friendly, the client will continue to use the services we offer. The purpose of this community service activity is to increase the application of science and technology which can help the partners of the SME community of Asyik Suka in an effort to increase the productivity of product sales by improving customer service using chatbot tools, Method: To be able to improve services by implementing Artificial Intelligence (AI) in the form of chatbots that replace customer service to serve questions about service products offered by business people. The application of chatbots can help consumers learn about the products offered. By utilizing Chatbot, business people are able to provide services to customers for 24 hours, this chatbot technology can also save service costs and improve the quality of customer experience. Apart from that, Chatbots are also able to increase sales targets and support lead generation. This service activity provides knowledge and training on how to use chatbots for business actors. Results: Participants understand the service method with the application of Chatbot and its benefits, understand how to inimanage creating and implementing Artificial Intelligence (AI) in the form of chatbots and social media support applications, and PKM participants can understand the various types of advantages of using chatbot technology through the features/menus on the menu. Applications and their functions. Conclusion: The positive response from the participants that join this public service indicate this PKM is able to activate the SME Asyik Suka Community to improve their service. Also improvement of using chatbot science application and technology to help business process, especially on the product services.
Peningkatan Keterampilan Pembuatan dan Perencanaan Usaha Bakery dan Kuliner Khas bagi Andikpas LPKA Kelas I Palembang Martini, Rita; Sayuti, A. Jalaluddin; Simanjuntak, Tiur; Febrianty, Febrianty; Ajismanto, Fahmi; Barovih , Guntoro
Dedikasi Sains dan Teknologi (DST) Vol. 3 No. 2 (2023): Dedikasi Sains dan Teknologi : Volume 3 Nomor 2, Nopember 2023
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v3i2.3241

Abstract

Andikpas LPKA Kelas I Palembang adalah anggota lembaga pemasyarakatan kelas I di Palembang yang telah mengikuti pelatihan dan pendampingan dalam pembuatan bakery dan kuliner khas Palembang. Pelatihan ini bertujuan untuk memberdayakan peserta agar dapat mandiri secara ekonomi melalui pengembangan bisnis kuliner dengan sentuhan khas Palembang. Diharapkan bahwa pelatihan ini memberikan dampak positif dan bermanfaat bagi peserta dalam merencanakan masa depan dan meningkatkan pemahaman tentang kewirausahaan. Melalui program ini, peserta diberikan pembekalan kewirausahaan, pengetahuan, dan keterampilan praktis yang diperlukan untuk memulai dan mengelola usaha bakery. Selain fokus pada teknik pembuatan kue dan hidangan khas Palembang, pelatihan ini juga mencakup aspek manajemen usaha, pemasaran, dan keahlian interpersonal. Diharapkan bahwa setelah mengikuti pelatihan ini, peserta dapat mandiri secara ekonomi melalui pengembangan bisnis kuliner dengan sentuhan khas Palembang. Hasil dari kegiatan pengabdian ini secara umum dinilai memberikan dampak positif dan bermanfaat bagi peserta, terutama dalam membantu mereka merencanakan masa depan dan meningkatkan pemahaman tentang kewirausahaan.
Pelatihan Pemanfaatan Teknologi Informasi untuk Monitoring Pembelajaran Jarak Jauh di SMKN 6 Palembang Azdy, Rezania Agramanisti; Ajismanto, Fahmi; Saputri, Nurul Adha Oktarini; Admojo, Fadhila Tangguh; Barovih, Guntoro
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 10 (2023): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i10.500

Abstract

Berkembangnya teknologi informasi memungkinkan hasil uji terhadap pencapaian pembelajaran yang dilakukan peserta didik dilaporkan secara langsung kepada wali atau orangtua siswa. Beberapa media dan sarana dapat digunakan, dan salah satu diantaranya adalah penggunaan teknologi informasi di bidang web, yaitu Edmodo. Edmodo menyediakan feature yang disebut dengan Edmodo Parents yang dapat mengikutsertakan orangtua siswa untuk dapat menerima update progres kegiatan belajar siswa dengan mengetahui materi atau tugas apa saja yang diberikan, tugas yang telah dan belum dikumpulkan siswa, nilai yang diberikan guru terhadap tugas siswa, dan diskusi langsung dengan guru pengampu pelajaran. Pelatihan penggunaan Edmodo dilakukan di SMKN 6 Palembang dengan tujuan agar para pendidik sadar dengan adanya fitur Edmodo Parents dan dapat memberikan panduan penggunaan kepada orangtua yang belum memahami tata cara menggunakan Edmodo untuk dapat mengikuti progres perkembangan anaknya maupun berkomunikasi langsung terhadap guru pengampu pelajaran tertentu. Hasil evaluasi di akhir kegiatan pelatihan memperlihatkan bahwa terdapat peningkatan pemahaman peserta kegiatan terhadap Edmodo for Parents baik definisi maupun cara penggunaannya sebesar 42,04%.
E-mpowering Learning: Innovating Entrepreneurship Education through Digital Media Inclusion and Digipreneur Approach at Andikpas LPKA Class I Palembang Ajismanto, Fahmi; Martini, Rita; Sayuti, A. Jalaludin; Simanjuntak, Tiur; Febrianty, Febrianty; Barovih , Guntoro
Journal of Computer Networks, Architecture and High Performance Computing Vol. 6 No. 1 (2024): Article Research Volume 6 Issue 1, January 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v6i1.3231

Abstract

This study aims to develop E-Mpowerment learning media that involves the inclusion of Digipreneur entrepreneurship at Andikpas LPKA Class I Palembang. The development method used is the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The study involves education experts, entrepreneurship experts, and students of Andikpas LPKA Class I Palembang as respondents. The result of the development of E-Mpowerment learning media is an interactive digital platform that provides entrepreneurship learning materials tailored to the needs of students at Andikpas LPKA Class I Palembang. The platform is equipped with interactive learning features such as instructional videos, business simulations, and interactive quizzes. Additionally, the platform provides content that can be accessed independently by students and supports Digipreneur entrepreneurship inclusion. This study has generated positive feedback from education experts, entrepreneurship experts, and students. They stated that the E-Mpowerment learning media is effective in improving students' understanding of entrepreneurship concepts, digital skills, and learning motivation. Furthermore, Digipreneur entrepreneurship inclusion provides opportunities for students to develop creativity, innovation, and an entrepreneurial mindset. In conclusion, this study has successfully developed effective E-Mpowerment learning media to enhance entrepreneurship skills among students at Andikpas LPKA Class I Palembang. This learning media provides an interactive and inclusive learning experience through the Digipreneur entrepreneurship approach. It is hoped that this research can serve as a reference for the development of innovative and technology-relevant learning media in the context of entrepreneurship education.
Meningkatkan Literasi Jaringan Komputer bagi Siswa SMK TKJ: Pelatihan untuk Pemingkatan Pengetahuan dan Minat terhadap Teknologi Informasi: Improving Computer Network Literacy for TKJ Vocational School Students: Training for Knowledge and Interest in Information Technology Improvement Barovih, Guntoro; Ajismanto, Fahmi; Yuniansyah, Yuniansyah
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 9 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i9.9770

Abstract

In the modern technological era, mastering computer network literacy is very important, especially for vocational high school (SMK) students majoring in Computer and Network Engineering (TKJ), preparing to face Industry 4.0 and 5.0. To enable students to apply basic network understanding in the workplace, they need theoretical knowledge and practical experience. This training aims to increase students' interest and understanding of computer networks using practice-based training and software simulations such as Packet Tracer and VirtualBox. The methods used include interactive material delivery, hands-on exercises, open discussions, and evaluations using pre-tests, post-tests, and interest questionnaires. The results show a significant improvement: the average pre-test score for computer network literacy, which includes components of basic knowledge, understanding of topology, and network configuration, was 43.2% and increased to 71.93% after the training, with a gain of approximately 28.73%. Besides cognitive aspects, affective aspects such as students' interest and self-confidence were also significantly enhanced. These findings support an applied and practical learning approach, essential to improve network literacy among SMK students, and emphasize the need for collaboration between education and industry to prepare a competent and ready workforce to face future technological challenges.