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All Journal ETIKONOMI Jurnal Manajemen dan Bisnis Sriwijaya Journal of Management and Business Review International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies Jurnal Manajemen dan Usahawan Indonesia Islamiconomic: Jurnal Ekonomi Islam Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal
Ignatius Heruwasto
Universitas Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Factors affecting consumer intention to use QRIS during the Covid-19 pandemic by using C-TAM-TPB Ignasius Triutomo Pristya Putra; Ignatius Heruwasto
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (636.669 KB) | DOI: 10.33021/icfbe.v3i1.3783

Abstract

The COVID-19 pandemic has changed consumer behavior. Physical distancing policies have made consumers try to do contactless activities, including purchases to meet their daily needs. The development of economic transactions is now leading to the formation of a cashless society culture, one of which is the use of the QRIS payment system in Indonesia. This study aims to analyze the factors that are influenced by Perceived COVID 19 Risk, which affect the intention to use digital payment QRIS during the pandemic in Indonesia. This study integrates the Theory Acceptance Model (TAM) and Theory Planned Behavior (TPB) C-TAM-RPB Model to find out what factors influence the intention to use QRIS. This research is quantitative research, with a purposive sampling approach used to achieve the research objectives. Data were collected from 236 respondents who knew and had used QRIS through online surveys. The analysis of hypothesis testing used PLS-SEM to evaluate the effect of research hypotheses. The expected result is how the Perceived COVID 19 Risk affects the factors of intention to use QRIS. Thus, it can help to see the factors that influence consumer behavior using QRIS and optimize the use of QRIS in business commercial activities during the COVID 19 pandemic.
PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY Setiawan, Budi; Afiff, Adi Zakaria; Heruwasto, Ignatius
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research paper Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription of responsibility significantly form a personal norm as a core factor of the norm activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm, successfully forming both intention and actual behavior in the context of sorting out waste. In the downstream stage of consumer behavior, it will lead to becoming pro-environmental consumer behavior based on altruistic values. Theoretical Contribution/Originality: Personal norm is proven to be activated by awareness of consequences and ascription of responsibility. Active personal norm will lead to affect behavior, with or without being preceded by intention. Practitioner/Policy Implication: Social marketers can encourage consumers to behave proenvironmentally by activating the personal norm from their target audience first. Research limitation/Implications: This study was conducted in a cross-sectional period. Therefore, future studies will be more robust if the actual behavior is measured in a longitudinal period.
Pengaruh E-Commerce Marketing Stimuli terhadap Trust, Customer Satisfaction, dan Customer Loyalty Sakinah, Maraya; Heruwasto, Ignatius
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 2 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i2.8946

Abstract

Consumer behavior conceptually begins with marketing stimuli which then ends with purchasing decisions. This research analyzes the influence of e-service quality, reputation, web design and price on trust, customer satisfaction and customer loyalty. Survey data from 370 respondents obtained through an online questionnaire was then processed using structural equation modeling (SEM). The results of this research show that e-service quality, trust, and price influence customer satisfaction. Furthermore, if e-commerce can respond to customer complaints and provide services that are personally tailored to meet customer needs, customer satisfaction will be created.
An Exploratory Study of the Effects of Personalization and Authenticity in Tiktok Baris, David Jefferson; Heruwasto, Ignatius
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4544

Abstract

TikTok represents a new form of marketing communication technology due to its features and attributes. However, despite its ability to share brands’ viral content, scant research has examined TikTok as an advertising vehicle and its implications for viral advertising campaigns. Drawing on the Elaboration Likelihood Model and the concept of self-relevance, the present study explores the impact of perceived personalization and auhenticity of TikTok content on perceived convenience, viral behavioral intentions and purchase intention. The results show that the personalization of TikTok content is negatively related to perceived convenience and authenticity of TikTok content is positively related to perceived convenience. Overall, the results of this study provide new insights and practical implications for both content creator and advertiser sides.
Peran Niat Pembelian Online Pada Media Sosial Instagram: Mediasi Advertising Attitude dan Advertising Clicks Wijaya, Siswoyo Ari; Heruwasto, Ignatius
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.546

Abstract

The rapid growth of social media users in Indonesia has prompted researchers to identify factors that impact consumer purchase intentions through advertising click activities, such as informativeness, entertainment, irritation, emotional appeal, credibility, and privacy concerns mediated by advertising attitude. This research examines how informativeness, entertainment, emotional appeal, and privacy concerns simultaneously influence attitudes toward advertising and purchase intentions. This study employed a quantitative approach through an online survey with a sample of 321 respondents residing in major cities in Indonesia. This study applied purposive sampling with individual criteria as Instagram users were exposed to ads within the last month, and the data were analyzed through structural equation modeling. The results of this study show that advertising attitude fully mediates informativeness, entertainment, emotional appeal, and credibility toward advertising clicks, which drive purchase intentions. Meanwhile, irritation and privacy concerns have a negative impact on advertising attitudes. This research proved that Incentives have a direct influence on purchase intention. Suggestions for future researchers need to consider the classification of ad product or service categories so that advertisers can better understand consumer behavior and provide ad impression effectiveness according to the target audience
Role of Content and Influencer Attributes in Smartphone Purchase Intention Rajagukguk, Josia; Heruwasto, Ignatius
ETIKONOMI Vol. 25 No. 1 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i1.50275

Abstract

Research Originality: This research extends the elaboration likelihood model (ELM) by examining the effect of long-form smartphone reviews on purchase intention on YouTube in Indonesia. Research Objectives: The study aimed to examine the role of content and influencer attributes in smartphone purchase intention in Indonesia. Research Method: The ELM was employed to analyze long-form smartphone reviews by tech-influencers. Data were obtained using an online survey distributed to 477 YouTube users who watched smartphone review content. Data were analyzed by using partial least squares structural equation modeling. Empirical Results: The study's results show that purchase intention is directly and positively associated with content originality, uniqueness, and informativeness, as well as with influencer’s trustworthiness and self-presence, with content uniqueness having the strongest effect. Influencer expertise, physical attractiveness, and social attractiveness indirectly affect purchase intention positively through content attributes. Implications: This study extends the ELM theory by examining social media and products reviewed by YouTube tech influencers. It provides managerial implications for influencers and companies in the technology sector, aiming to enhance their content quality, particularly uniqueness, and personal branding.  JEL Classification: M30, M39, D91
Co-Authors Adi Zakaria Afiff Adi Zakaria Afiff Annisa Chairani Astri Utami Indriyani Budi Setiawan Budi Setiawan Daniel Tumpal H. Aruan David Jefferson Baris, David Jefferson Debora Kristina Silalahi Dita Ardiyanti Erna Sofriana Imaningsih Ignasius Triutomo Pristya Putra Pipit Agustiyanti Mulyadi Prijono Tjiptoherijanto Rajagukguk, Josia Ratna Nur Fatmah Sakinah, Maraya Wahyu Dwi Apriyanto Wijaya, Siswoyo Ari