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All Journal Jurnal Manajemen dan Bisnis Sriwijaya International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies Jurnal Manajemen dan Usahawan Indonesia Islamiconomic: Jurnal Ekonomi Islam Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal
Ignatius Heruwasto
Universitas Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Customer Relationship (Hubungan Konsumen) Mempengaruhi Loyalitas Pelanggan IM3, THREE, ESIA, dan FLEXI Ignatius Heruwasto; Ratna Nur Fatmah
Jurnal Manajemen dan Usahawan Indonesia Vol 41, No 1 (2012): Jurnal Manajemen Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

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Abstract

Penelitian ini menggabungkan dua konsep penting yaitu customer relationship (hubungan konsumen) dan loyalitas konsumen. Penelitian ini menfokuskan pada proses customer relationship pada provider selular IM3, Three, Esia, dan Flexi yang merupakan provider selular yang memiliki produk keunggulan. Namun provider selular IM3, Three, Esia, dan Flexi juga memiliki banyak kompetitor yang siap bersaing untuk merebut para konsumen. Alasan yang mendasari topik penelitian ini adalah bahwa setiap provider selular dalam mempertahankan konsumen atau pelanggannya, harus memiliki hubungan yang baik dengan para pelanggan atau konsumen sehingga dapat meningkatkan dan mempertahankan loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer relationship (hubungan konsumen) terhadap loyalitas pelanggan pada provider selular yang akan dikembangkan menjadi strategi pemasaran. Khususnya penelitian ini mengkaji tentang hubungan konsumen dengan produk, hubungan konsumen dengan merek, dan hubungan konsumen dengan konsumen. Selain itu, penelitian ini juga ingin melihat kaitan ketiga pihak hubungan konsumen tersebut terhadap loyalitas pelanggan yang terdiri dari individual fortitude dan social bonding. Penelitian dilakukan terhadap mahasiswa dan mahasiswi Institut Ilmu Sosial Ilmu Politik Jakarta yang menggunakan provider selular IM3, Three, Esia, dan Flexi dengan jumlah responden yang digunakan dalam sampel penelitian ini sebanyak 100 responden. Metode penelitian yang digunakan dalam penelitian ini adalah metode survai dengan jenis penelitian deskriptif, dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa customer relationship mempunyai pengaruh positif terhadap individual fortitude, relationship customer dan konsumen mempunyai pengaruh positif terhadap social bonding, dan customer relationship juga mempunyai pengaruh positif terhadap loyalitas pelanggan IM3, Three, Esia, dan Flexi.
Pengaruh Experiential Marketing Pengguna Blackberry Terhadap Relationship Marketing Outcomes (Studi Pada Mahasiswa IISIP Jakarta) Ignatius Heruwasto; Dita Ardiyanti
Jurnal Manajemen dan Usahawan Indonesia Vol 41, No 2 (2012): Jurnal Manajemen Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

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Abstract

Persaingan pasar seluler semakin ketat, sehingga provider berusaha menyusunstrategi pemasaran yang tepat untuk menarik minat pelanggan. Penelitian inimenggabungkan dua konsep penting yaitu experiential marketing dan relationship marketing. Tujuan dalam penelitian ini adalah dengan maksud untuk mengetahui apakah terdapat pengaruh experiential marketing pengguna BlackBerry terhadap relationship marketing outcomes yang selanjutnya akan dikembangkan menjadi strategi pemasaran. Penelitian dilakukan terhadap 117 mahasiswa IISIP Jakarta yang menggunakan blackberry. Hasil analisis regresi faktor experiential marketing memperlihatkan bahwa pengguna Blackberry akan merasakan pengalaman yang tak tergantikan jika pemasar atau perusahaan menyentuh konsumen melalui pendekatan think dan act yang nantinya akan memberikan pengalaman yang berbeda dari produkproduk lain yang sejenis. Blackberry merupakan salah satu smartphone yang memberikan pengalaman dari segi fasilitas, bentuk, dan fitur yang memudahkan penggunanya,tetapi pengguna Blackberry di IISIP Jakarta lebih merasakan pengalaman dari kepuasan yang mereka dapat dengan menggunakan Blackberry, harga yang sesuai dengan fitur dan fasilitas yang mereka dapatkan, Blackberry juga merupakan suatu lifestyle dan trend yang sedang berkembang saat ini. Kepusan yang mereka dapatkan dari pengalaman yang dirasakan dapat membuat pengguna percaya dan berkomitmen untuk terus menggunakan Blackberry. Setelah konsumen merasa puas, percaya dan berkomitmen, konsumen akan melakukan promosi, mereferensikan, membicarakan hal-hal yang positif dan pada akhirnya melakukan niat pembelian berulang. Dengan demikian penelitian ini menunjukkan bahwa experiential marketing mendorong terciptanya relationship mediation yang sukses dan meningkatkan kepuasan pelanggan, kepercayaan serta komitmen yang berakibat ke relationship marketing outcomes.
LOYALITAS PELANGGAN DAN HUBUNGAN DENGAN KEPUASAN: Typologi, Strategi, Pengukuran, Penelitian Mendatang Ignatius Heruwasto
Jurnal Manajemen dan Usahawan Indonesia Vol 42, No 2 (2013): Jurnal Manajemen Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

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Abstract

Loyalitas pelanggan diyakini memiliki pengaruh yang kuat terhadap kesuksesan bisnis.Karena itu, kajian terhadap loyalitas pelanggan ini masih terus dilakukan banyak pihak.Walaupun demikian, masih banyak para peneliti yang mengalami kesulitan memahamikonsep tersebut. Tulisan ini memuat sintesa dari beberapa tulisan penting menganailoyalitas, secara khusus tentang arti konsep loyalitas, hubungan loyalitas dengankepuasan pelanggan, faktor–faktor yang membentuk loyalitas, hasil yang akandiperoleh dengan adanya loyalitas, strategi untuk mencapatkan loyalitas, dan konseppengukuran loyalitas. Keterbukaan informasi dan kehadiran berbagai merek produkdi pasar membuat konsumen semakin sulit untuk mempertahankan loyalitasnya padasebuah merek. Konsumen memiliki alasan tertentu untuk tetap loyal pada sebuahmerek. Pemaknaan atas loyalitas tidak hanya terbatas pada hubungan antara konsumendengan merek, tetapi perlu diperluas pada aspek hubungan sosial, khususnya dalambentuk hubungan pertemanan/relationship. Loyalitas konsumen hanya dapat diperolehmelalui keterikatan konsumen dalam multibonding yaitu: konsumen dengan merek,konsumen dengan produk, konsumen dengan komunitas, konsumen dengankonsumen, dan konsumen dengan perusahaan. Keterikatan konsumen terhadapmerek akan meningkatkan keteguhan hati (indvidual fortitude) terhadap produk ataumerek. Keteguhan hati konsumen akan kuat jika produk/merek tersebut memberikankepuasan secara konsisten dan terus-menerus. Kondisi ini akan menghasilkan actionloyalty. Bila action loyalty didukung oleh lingkungan sosial, maka konsumen akanmemiliki tingkat loyalitas yang tertinggi yaitu ultimate loyalty. Ditemukan 5 syaratuntuk membangun ultimate loyalty: produk dirasa bernilai tinggi, dapat digunakansebagai gaya hidup yang unik, tidak dimiliki oleh banyak orang, manfaat produkmeningkat dengan adanya kelompok sosial, jumlah segmen khusus menguntungkanuntuk pengembangan loyalitas tertinggi (ultimate loyalty). Dalam hal ini, perusahaanperlu mengukur tingkat loyalitas konsumennya untuk menetapkan strategi yang tepatbagi pencapaian ultimate loyalty.
EFFECT OF COMPENSATION AND BENEFIT TO EMPLOYEE ENGAGEMENT THROUGH ORGANISATION BRAND IN INDONESIA’S STARTUP COMPANY Astri Utami Indriyani; Heruwasto Ignatius
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 4 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v14i4.4516

Abstract

Startup business in Indonesia has become a popular way to start the business. Startup is as well a promised business in thefiled og investation and pay/salary. Does pay and facility is suit well with their job description and makes the engage to company? This paper tests the hypothesis that compensation and benefit have effect on employee engagement with organisation brand in between. Result shows that organisation brand failed to be mediating variable just because only compensation who have effect, that is on organisation brand and employee engagement. Which engagement is affected as well by compensation
BUDAYA LINGKUNGAN DAN NORMA SEBAGAI FAKTOR PENENTU PERILAKU KONSUMEN TERHADAP PRODUK BERWAWASAN LINGKUNGAN Ignatius Heruwasto
Journal of Management and Business Vol 11, No 1 (2012): MARCH 2012
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13248.187 KB) | DOI: 10.24123/jmb.v11i1.203

Abstract

The characteristic of green product is different compare to conventional product, and makes a gap on the theory to explain attitude and behavior toward green product. The objective of this article to find the determinant factors of consumer behavior toward green product. This article uses the theories from consumer behavior and marketing literature to construct an integrative and comprehensive nomological model, to explain the determinant factors influence the attitude and behavior on green product. This article includes a new value concept, the green values, and with the norms become an important factor that influence perceived customer value, attitude and behavior on green product. The article points out that the green culture is the key determinant factor to increase the use of green product, and the green culture should be cultivated to prevent the environment degradation from the consumption of conventional product.
Exploring Values Orientation to build Green Loyalty: the Role of Egoistic, Supply Chain Management, and Biospheric Erna S. Imaningsih; Prijono Tjiptoherijanto; Ignatius Heruwasto; Daniel Tumpal H. Aruan
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract- The purpose of this paper is to explore the impact of eight dimensions of green supply chain management (GSCM) on economic, environmental and social performance, which are the three dimensions of corporate sustainability. This study aims to examine and analyze the influence of values orientation which consists of egoistic, supply chain, and biospheric towards green loyalty. This research is empirical research through questionnaire survey method distributed to 402 consumers who have experience buying green brands in Indonesia. With SEM data analysis tool. The results show that egoisitic and supply chain have a positive effect on green loyalty, while altruistic does not affect green loyalty.
PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF Wahyu Dwi Apriyanto; Ignatius Heruwasto
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 10, No 2 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) Universitas Islam Negeri (UIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1151.885 KB) | DOI: 10.32678/ijei.v10i2.143

Abstract

Abstract. The Influence of Halal Labelization and Religious Behavior of Consumer Buying Interest: Analysis of Two Alternative Models. This research was conducted to determine the effect of clarity on halal labels, and religious attitudes and behavior on consumer buying interest. The attitude and behavior of Muslims in buying a product is influenced by the presence or absence of halal labels and religious attitudes and behavior. But at this time no one has examined the impact of the clarity / clarity of the halal label on a product in influencing the desires of Muslim consumers. In this study two models were developed, in which the first model wanted to see the impact of the clarity of halal labeling together with religious behavior as a purely independent variable effect on buying interest. Whereas alternative models or moderation models, want to see the possibility of halal label clarity as a moderating relationship between religious behavior and buying interest. This study shows that the clarity of the halal label is not a moderating variable on the relationship between religious behavior and buying interest, but it is a purely independent variable that together religious behavior encourages buying interest. The results showed that the clarity of the halal label is a major factor that can encourage buying interest in Muslim consumers. Then furthermore, the level of observance of Muslims in implementing religion/ religious observance also encourages interest in buying halal products. Abstrak: Pengaruh Kejelasan Labelisasi Halal dan Perilaku Beragama Terhadap Minat Beli Konsumen: Analisis Dua Model Alternatif. Penelitian ini melihat pengaruh kejelasan label halal, dan sikap serta perilaku beragama terhadap minat beli konsumen. Sikap dan perilaku umat muslim dalam membeli suatu produk dipengaruhi oleh ada tidaknya label halal serta sikap dan perilaku beragama. Tetapi saat ini belum ada yang meneliti dampak jelasannya / kejelasan label halal dalam suatu produk dalam mempengaruhi keinginan konsumen muslim. Dalam penelitian ini dikembangkan dua model, dimana model pertama ingin melihat dampak kejelasan labelisasi halal bersama-sama dengan perilaku beragama sebagai variabel independen murni pengaruhnya terhadap minat beli. Sedangkan model alternatif atau model moderasi, ingin melihat kemungkinan kejelasan label-halal sebagai moderasi hubungan antara perilaku beragama terhadap minat beli. Penelitian ini menunjukkan bahwa kejelasan label halal bukan merupakan variabel moderasi terhadap hubungan antara perilaku beragama dengan minat beli, tetapi merupakan variable independen murni yang bersama-sama perilaku beragama mendorong minat beli. Hasil penelitian menunjukkan bahwa kejelasan label halal merupakan faktor utama yang dapat mendorong minat beli konsumen muslim. Kemudian selanjutnya, tingkat ketaatan muslim dalam melaksanakan agama/ taat dalam beragama juga mendorong minat beli produk halal.
Analysis of the influence of online menus on consumer purchase intention with contamination concern during the Covid-19 pandemic Pipit Agustiyanti Mulyadi; Ignatius Heruwasto
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.544 KB) | DOI: 10.33021/icfbe.v3i1.3749

Abstract

The Covid-19 pandemic is causing global concern, not only in Indonesia but also throughout the world. This is due to the coronavirus, which spreads quickly, especially at the end of 2019, and causes relatively high contamination. The perceived impact also highlights the phenomenon of changes in consumer behavior. To overcome the impact of Covid-19 itself, the marketer is trying to make breakthroughs with online menus that offer their business products but adhere to the health protocol by minimizing the risk of Covid-19, the effects of contamination, and hygiene on the touch of the products offered to attract consumer buying interest. The purpose of this study is to analyze the effect of the online menu used in businesses circumstances in restaurants by analyzing the influence of the stimulus Covid-19 Risk, Hygiene through Perceived Contamination, Ease of App Use through Perceived Convenience, and Menu Visual Appeal and Informativeness that effect Desire for Food to the consumer's Purchase Intention. This research was conducted in Indonesia's food and beverage industry using the Stimulus Organism Response model through quantitative research methods with confirmatory research. Data collection techniques by electronic survey with convenience sampling technique as many as 357 respondents shop for food using the online menu at restaurants, especially during the pandemic. Based on the results of the study, it can be concluded that Perception of Covid-19 Risk, Hygiene, Perceived Contamination, Perceived Convenience, and Desire for Food are considered by consumers in their buying interest in food (purchase intention).
Determinants of continuance intention Flip applications by millennial generation Annisa Chairani; Ignatius Heruwasto
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.15 KB) | DOI: 10.33021/icfbe.v3i1.3757

Abstract

The progress of fintech affects human lifestyles, especially young people. Fintech is developing in parallel with people's lifestyle changes, which are currently dominated by information technology users with fast-paced life demands. In Indonesia, at this time, users of interbank transfer services will be charged a tariff of 6500 rupiahs. Flip is an application that allows users to make inter-bank transfers at no cost. However, research that examines the determinants of continuance intention in Flip applications usage is still limited. This study's purpose is to the determinant factors which influence continuance intention towards Flip application usage by the millennial generation. This research employs Structural Equation Modelling (SEM) with 100 millennial respondents living in Greater Jakarta (Jabodetabek). This study found that the factors of attitude, subjective norms and perceived behavioral control had a positive and significant effect on fintech continuance intention in using the Flip application. These factors together affect continued intention towards Flip application usage. This study highlights the important factors that influence people to use fintech continuously. This study would be insightful for fintech companies in planning their strategies to encourage customers to use fintech services. The fintech company should improve the system's quality and design to be aligned with people's habits so that they can be agents to promote the fintech services as well.
The effect of IT affordance and social commerce constructs on intention to buy: trust and flow experience as mediators Debora Kristina Silalahi; Ignatius Heruwasto
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.419 KB) | DOI: 10.33021/icfbe.v3i1.3758

Abstract

The development of information and technology has encouraged the increase and the importance of social media, it can be seen with the rising trend of online shopping through social media, in this case, Social Commerce emerged as an evolution of traditional E-Commerce. Social media technology and Social Commerce enable commercial activities that take advantage of the interaction function of social media. In Social Commerce, trust and experience of user interaction are important factors that influence users in making decisions. Users build trust and engage in shopping activities on social commerce by easily finding important information needed through other consumer ratings, comments, and recommendations. This research is a quantitative study using primary data through an online survey of 229 respondents who use Facebook in Indonesia and never purchased a fashion product. This study shows that visibility, forums and communities, and ratings and reviews have a positive effect on trust. In contrast, metavoicing, shopping guidance, ratings and reviews, recommendations and referrals do not affect trust. Visibility, metavoicing, guidance shopping and forums and communities positively affect flow experience, while ratings and reviews, recommendations and referrals do not affect flow experience. In this study, trust and flow experience positively affect purchase intention. It is hoped that this research can help optimize the use of social commerce by considering impact it-affordance and social commerce constructs.
Co-Authors Adi Zakaria Afiff Adi Zakaria Afiff Annisa Chairani Astri Utami Indriyani Budi Setiawan Budi Setiawan Daniel Tumpal H. Aruan David Jefferson Baris, David Jefferson Debora Kristina Silalahi Dita Ardiyanti Erna Sofriana Imaningsih Ignasius Triutomo Pristya Putra Pipit Agustiyanti Mulyadi Prijono Tjiptoherijanto Ratna Nur Fatmah Sakinah, Maraya Wahyu Dwi Apriyanto