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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Jurnal Manajemen Atma Jaya Jurnal Manajemen Teori dan Terapan JMM (Jurnal Masyarakat Mandiri) MABIS: Manajemen dan Bisnis Amalee: Indonesian Journal of Community Research & Engagement AMAR (Andalas Management Review) Journal of Entrepreneurship & Business Jurnal Manajemen
. Indarini
Faculty Of Business And Economics, Universitas Surabaya,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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PENGARUH ATTITUDE, PERSONAL NORMS, WILLINGNESS TO PAY TERHADAP PURCHASING BEHAVIOR MAKANAN ORGANIK DI SURABAYA Karina Farah Saraswati; Indarini Indarini; Dudi Anandya
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to understand and analyze the influence of attitude, personal norms, and willingness to pay toward purchasing behavior of organic food in Surabaya. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique that used is non-probability sampling with purposive sampling type. 150 respondents who qualify the specified characteristics of the population were the total of sample used in this research which distributed by online quetionaire.The result of this research that there was a positive influence between attitude on purchasing behavior, a positive influence between personal norms on purchasing behavior, and a positive influence between willingness to pay on purchasing behavior.
PENGARUH TRUST, COMMITMENT, COMMUNICATION, EMPATHY TERHADAP CUSTOMER LOYALTY PADA MAKMU KAFE SURABAYA Redina Isnu Putri; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This research purpose is to know the influence of trust, commitment, communication, and empathy toward Customer Loyalty. Object that taken is Makmu Kafe Surabaya. Data that is used on this research is primary data which obtained by questioner spread. The respondent in this research is 200 respondents who once visit and taste food at “Makmu Kafe Surabaya” at least twice in 6 last months. Sample obtaining technique in this research is non probability sampling. This research uses quantitatif approach through statistic experiment. The experiment has done by using Structural Equation Modeling (SEM) method. The research result reveals that trust gives positive influence toward customer loyalty, commitment gives positive influence toward customer loyalty, communication gives positive influence toward customer loyalty, empathy gives positive influence toward customer loyalty.
PENGARUH USABILITY, CUSTOMER SATISFACTION, CUSTOMER SERVICE DAN TRUST TERHADAP LOYALTY PENGGUNA MOBILE BANKING DI SURABAYA Victoria Detra Johannes; Indarini Indarini; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to analyze the effect of Usability, Customer Satisfaction, Customer Service and Trust towards Loyalty of Mobile Banking user in Surabaya. The data that used in this researach are primary data that obtained from questionnaires. Respondent in this study are 200 respondents who live in Surabaya that are using mobile banking facility from BCA, BNI or Bank Mandiri for the past 6 months. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique that used is non-probability sampling with purposive sampling type.The result of this research shows that there is a positive effect between usability, customer satisfaction, customer service and trust towards loyalty.
EVALUASI STRATEGI BAURAN PROMOSI (PROMOTION MIX)PRODUK AIR MINUM DALAM KEMASAN PADA PERUSAHAAN PT ATLANTIC BIRURAYA Melliyana Melliyana; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This internship report activity is conducted to know and evaluate the implementation of Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya in Surabaya. In conducting promotional activities, the company using variety of promotional strategiesto attract customers with company’s product. This internship report activity was conducted for 316 hours and the participant performed the role asa marketing team that helps the process of digital marketing and personal selling. With concept of Marketing Mix Strategy and Sales Management, the participant can evaluate Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya. During the internship, found some obstacles in the process of promotion mix strategy. Therefore, PT Atlantic Biruraya, especially marketing team still needs to make improvements to promote the company better and attract customers and potential customers.
PENGARUH BRAND CREDIBILITY MASKAPAI PENERBANGAN TERHADAP PURCHASE INTENTION KONSUMEN DI SURABAYA Slamet Riyadi; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to understand and analyze the influence of airlines brand credibility toward consumer purchase intention in Surabaya. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique thatused is non-probability sampling with purposive sampling type. 150 respondents who qualify the specified characteristics of the population were the total of sample used in this research which distributed by offline quetionaire. The result of this research that there was a positive influence between brand credibility on decision convenience, a positive influence between decision convenience on purchase intention, a positive influence between brand credibility on affective commitment, a positive influence between affective commitment on purchase intention and a positive influence between brand credibility on purchase intention.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN INTERNET BANKING PADA BANK BCA SURABAYA Agnes Ayu Wagiri; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aimed to examine the determinants of internet banking adoption spesifically in Bank BCA Surabaya using the social cognitive theory. Research findings indicated direct impact of Trust, Compatibility with Lifestyle and Online Customer Service to Intention to Adopt Internet Banking Bank BCA Surabaya.Furthermore, the hypotheses of influence Website’s Social Feature and Ease of Useto Intention to Adopt Internet Banking Bank BCA Surabaya also moderation influence from type of device is not supported.
PENGARUH MOBILE APP FEATURES DI SURABAYA TERHADAP POST-ADOPTION BEHAVIOUR Alexander Jonathan; Indarini Indarini; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract - The purpose of this study is to investigate the perception of Mobile App users to thecharacteristics of Mobile App (Mobile App Features) at Surabaya and its impact to Mobile AppUsefulness, Playful Engangement, Mobile App Stickiness, and Mobile App Word of Mouth. This studyanalyzed using Structural Equation Model via the Statistical Package for Social Science computerprogram version 18 and Lisrel 8.70. 180 respondent were drawn from Mobile App users domiciled inSurabaya area. Result of this Study found Mobile App Usefulness have positive and significant impacton Mobile App Stickiness, and Mobile App Word of Mouth, while Playful Engangement only havepositive and significant impact on Mobile App Stickiness.
PENGARUH ATTITUDE TOWARD THE ACTOR, MOVIE, CHARACTER TERHADAP ATTITUDE TOWARD PRODUCT PLACEMENT DAN BRAND PADA DRAMA KOREA GOBLIN DI INDONESIA Khaulah Al-Khansaa; Indarini Indarini; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this study is to investigate the impact of attitude toward the product placement on attitude toward the brand with several attitudinal constructs (attitude toward the actor, character, movie) that influence attitude toward the product placement in Korean drama ‘Goblin’. Method analysis that use in this study is structural equation modeling (SEM). The object of this study is Indonesian viewer who use an internet forum for Korean drama fans, who also watch Korean drama ‘Goblin’ and could recall at least one product placement in the drama. There are 200 respondents that participate in the study. Data processing using SPSS 22 software for Mac OS and Lisrel 32 for Windows OS. The result of this study indicated that attitude toward product placement has significant positive effect on attitude toward the brand, but the attitudinal constructs like actor, movie and character did not have any effect on product placement. The fit between actor and brand have a significant effect on product placement.
PENGARUH BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TERHADAP BRAND LOYALTY TEH PUCUK HARUM DI SURABAYA Annisa Dieni Eka P.; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of the study was to analyze and determine the influence of brand communication, brand image, brand satisfaction, brand trust would effect brand loyalty Teh Pucuk Harum in Surabaya. This study uses 170 respondents residing in Surabaya, minimum highschool education or equal, buying and consuming the product of teh pucuk harum, have seen the promotional activities of teh pucuk harum and know the difference between teh pucuk harum with other ready to drink tea.This research using Structural Equation Modelling (SEM) approach with Lisrel 8.7 for Windows. Sampling technique used in this research are non probability sampling with this type of purposive sampling. The data were collected directly from respondents who meet the characteristics of the population by spreading questionnaires.The results of this study showed found that brand communication, brand image, brand satisfaction and brand trust have a positive and significant influence toward brand loyalty teh pucuk harum in surabaya.
FAKTOR-FAKTOR YANG MEMPENGARUHI WORD OF MOUTH INTENTIONS PELANGGAN PADA RESTORAN INDONESIA ETHNIC DI SURABAYA Rendy Wahyu Saputra; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of the study was to find out influence food quality, personal interaction quality, physical environment quality, perceived value, and relationship quality (satisfaction, trust, and commitment) would affect word of mouth intentions of the customers of the ethnic Indonesian restaurant industry in Surabaya. The research was analyzed using Structural Equation Modelling (SEM) and the statistical package for Social Sciences (SPSS) version 18 and Lisrel 8.70.200respondents were chosen from the customers visiting and recomendating on of the ten ethnic Indonesian restaurant in Surabaya within the last 6 months. The result of the research found that food quality, personal interaction quality, physical environment quality, and perceived value have positive and significant influence on satisfaction. The satisfaction perceived by the customer has positive and significant influence on trust, commitment, and word of mouth. Trust and commitment have no significant effect on word of mouth intentions. The customers satisfied of the whole ethnic Indonesian restaurant service in Surabaya will be loyal to the restaurant, suck as having positive word of mouth to other people around them.
Co-Authors Agnes Ayu Wagiri Alexander Jonathan Alfian Hendra Krisnawan Andhy Setyawan, Andhy Angela Stephani Annisa Dieni Eka P. Christina R. Honantha Cyntya Kusuma Wardani Cyntya Kusuma Wardani Darwis Saputra Laurianto Dian Ambarwati Dion Heggie Hartanto Dudi Anandya Endang Ernawati Endang Ernawati Erviana, Ing Gavindra, Geraldus Grady Hermanus, Archie Edrick Irena Sastaviyana Juniati Juniati Karina Farah Saraswati Karina Permatasari Khaulah Al-Khansaa Krisnawan, Alfian Hendra Maharani Nur Kartikasari Margaretha Maria Sulayman Margaretha Maria Sulayman Melliyana Melliyana Mila Soraya Mila Soraya, Mila Monica Engelica Wewengkang RahardjaHonantha, Christina Redina Isnu Putri Rendy Wahyu Saputra Rida Yusfriska Saifullah Saifullah Setiawan, Vendra Shania Angelina Silvia Margaretha Silvia Margaretha Siti Rahayu Slamet Riyadi Tresiane Tresiane Vendra Setiawan Victoria Detra Johannes Wina Christina