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PENGARUH CORPORATE REPUTATIONTERHADAP RECOMMENDATIONMELALUI MEDIASI PERCEIVED VALUE, MODERASI TOUR LEADER PERFORMANCE DANFLOW EXPERIENCE PADA PT AL-MADINAH CITRA INTERNASIONAL DI SURABAYA Maharani Nur Kartikasari; Indarini Indarini; Siti Rahayu
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to examine the effect of Corporate Reputation on Recommendation, the influence of Functional Value on Recommendation, the influence of mediation from functional and emotional value variables that can mediate the relationship between corporate reputation and recommendation. And the influence of tour leader performance moderation on the relationship between corporate reputation, perceived value, and recommendation at PT Al-Madinah Citra InternasionalinSurabaya. This study used a sample of 160 respondents. This research uses quantitative approach through statistical test. The test is done by using SEM (Structural Equation Modeling) through AMOS software version 22.0 (Analysis of Moment Structures) to test the measurement and structural model. The results of this study indicate that Corporate Reputation proved to have a positive effect on the Recommendation at PT Al-Madinah Citra International in Surabaya. Functional Value proved to have a positive effect on Emotional Value at PT Al-Madinah Citra Internasional in Surabaya. Functional Value is not proven to mediate the relationship between Corporate Reputation and Recommendation at PT Al-Madinah Citra Internasional in Surabaya. Emotional Value proved to mediate the relationship between Corporate Reputation and Recommendation at PT Al-Madinah Citra International in Surabaya. And Tour Leader Performance is not proven to moderate the relationship between Corporate Reputation, Perceived Value, and Recommendation at PT Al-Madinah Citra Internasional in Surabaya.

PENGARUH CONSUMER-BASED BRAND EQUITY THE COFFEE BEAN & TEA LEAF SURABAYA ATAU MAXX COFFEE SURABAYA TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY MENURUT PELANGGAN SURABAYA Darwis Saputra Laurianto; Indarini Indarini; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study investigates the effect of the brand equity on the customer satisfaction and the brand loyalty of The Coffee Bean & Tea Leaf or Maxx Coffee coffee shop’s customers. The Coffee Bean & Tea Leaf is the strongest competitor of Maxx Coffee. The results of this study found that staff behaviour, ideal self-congruence, and lifestyle-congruence are factors that have a significant positive effect on customer satisfaction at The Coffee Bean & Tea Leaf. Physical quality and brand identification are factors that have no significant effect on customer satisfaction at The Coffee Bean & Tea Leaf. Physical quality and staff behavior are factors that have a significant positive effect on customer satisfaction at Maxx Coffee. Ideal self-congruence, brand identifcation, andlifestyle-congruenceare factors that have no significant effect on customer satisfaction at Maxx Coffee. However, in both of The Coffee Bean & Tea Leaf and Maxx

PENGARUH AIRLINE QUALITY TERHADAP CUSTOMER SATISFACTION MASKAPAI PENERBANGAN CITILINK DI BANDARA JUANDA SURABAYA Rida Yusfriska; Indarini; Dudi Anandya
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract — This study aims to prove the influence of Airline Quality (airline tangible, terminal tangible, personnel services, empathy, and airline image) to customer satisfaction on Citilink Airlines at Juanda Airport in Surabaya. This type of research is basic research that is included in the type of casual research. Respondents in this study amounted to 150 people. The Analysis in this research using a model of SEM (Structural Equation Modeling) and processed by SPSS Software 25.0 for windows and AMOS 22.0 for Windows for testing model of Measurement and Structural. The results of this research indicate that the five hypotheses were supported and positive significantly influenced customer satisfaction. Keywords: Airline Quality, Customer Satisfaction, Airline Industry, Service Quality Abstrak— Penelitian ini bertujuan untuk membuktikan pengaruh dimensi Airline Quality (airline tangible, terminal tangible, personnel services, empathy, dan airline image) terhadap customer satisfaction Penumpang Maskapai Penerbangan Citilink di Bandara Juanda Surabaya. Jenis penelitian yang digunakan adalah jenis penelitian basic research yang termasuk dalam tipe penelitian kausal. Responden dalam penelitian ini berjumlah 150 orang. Analisis dalam penelitian ini menggunakan SEM (Structural Equation Modeling) dan diolah menggunakan software SPSS versi 25.0 for windows serta AMOS versi 22.0 for Windows. pada penelitian ini menunjukan bahwa kelima hipotesis terdukung dan berpengaruh positif secara signifikan terhadap customer satisfaction. Kata kunci: Airline Quality, Customer Satisfaction, Airline Industry, Service Quality

FAKTOR‐FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK MAKANAN HALAL DI SURABAYA Karina Permatasari; Dudi Anandya; Indarini
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract— The aim of this research is to show the influence of Halal Awareness, Religious Beliefs, Private Community Perception, Halal Certification and Halal Marketing on the Intention of Purchasing Halal Food Products in Surabaya. This type of research is basic research including the category of causal research and the method used in this study is quantitative research that uses data that generates numbers and conducts data collection directly to respondents. Respondents in this study were 157 respondents. Data processing in this study using SPSS software. The results in this study are independent variables namely Halal Awareness, Religious Beliefs, Private Community Perceptions, Halal Certification and Halal Marketing are positively and significantly related to the intention to purchase Halal food products in Surabaya. Keyword: Halal food products, purchase intention, Halal awareness, Halal certification Abstrak— Penelitian ini dilakukan bertujuan untuk menunjukkan pengaruh Halal Awareness, Religious Belief, Personal Societal Perception, Halal Certification dan Halal Marketing terhadap Purchase Intention produk makanan halal di Surabaya. Jenis penelitian ini ada basic research termasuk kategori dalam kausal riset dan metode pendekatan yang dilakukan dalam penelitian ini adalah kuantitatif karena menggunakan pengolahan data yang menghasilkan angka dan melakukan pengumpulan data secara langsung kepada responden. Responden dalam penelitian ini sebanyak 157 responden. Pengolahan data dalam penelitian ini menggunakan software SPSS. Hasil dalam penelitian ini adalah seluruh variabel independen yaitu Halal Awareness, Religious Belief, Personal Societal Perception, Halal Certification dan Halal Marketing berpengaruh positif dan signifikan terhadap Purchase Intention produk makanan Halal di Surabaya. Manajemen. Kata Kunci: Produk makanan Halal, Purchase Intention, Halal Awareness, Halal Certification.

ANTECEDENTS DAN CONCEQUENCE DARI DEPENDENCY ON SMARTPHONE Mila Soraya; Indarini Indarini; Andhy Setyawan
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to examine the antecedents and consequence of dependency on smartphone among university students in Surabaya. The antecedents of dependency on smartphones are Social Needs, Social Influence and Convenience, while consequence of dependency on smartphones is Purchase Behavior. This study uses purposive sampling approach, in which the sample are students in Surabaya using smartphones more than 2 years, amounted to 170 people, and is domiciled in Surabaya. We test of the model using Structural Equation Modeling with AMOS software 16. The results indicate that the Social Needs and Social Influence has a positive and significant impact on Dependency on Smartphone. Additionally, Dependency on Smartphone has a positive influence on Purchase Behavior, whereas Convenience has positive non significant effect on Dependency on Smartphone.

Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya Angela Stephani; Indarini Indarini; Christina Rahardja Honantha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 1 No. 3 (2008): Jurnal Manajemen Teori dan Terapan - Desember 2008
Publisher : Universitas Airlangga

Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the social identification function, dan the status function. Consumer response is an effort to satisfy a drive. Reaction evoked by a stimulus consumer response, which it is determined with willingness to pay a price premium for the brand, willingness to accept brand extentions, dan willingness to recommend the brand to other. This research aim to test the effect of brand association of LV to consumer response with linier regression. The result shows that brand association of LV affect consumer response significantly.

ANTECEDENTS DAN CONCEQUENCE DARI DEPENDENCY ON SMARTPHONE Mila Soraya; Indarini Indarini; Andhy Setyawan
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to examine the antecedents and consequence of dependency on smartphone among university students in Surabaya. The antecedents of dependency on smartphones are Social Needs, Social Influence and Convenience, while consequence of dependency on smartphones is Purchase Behavior. This study uses purposive sampling approach, in which the sample are students in Surabaya using smartphones more than 2 years, amounted to 170 people, and is domiciled in Surabaya. We test of the model using Structural Equation Modeling with AMOS software 16. The results indicate that the Social Needs and Social Influence has a positive and significant impact on Dependency on Smartphone. Additionally, Dependency on Smartphone has a positive influence on Purchase Behavior, whereas Convenience has positive non significant effect on Dependency on Smartphone.

The Effect of Personality Traits And Congruity on Customer Satisfaction and Brand Loyalty on Janji Jiwa Coffee in Surabaya Saifullah Saifullah; Dudi Anandya; Indarini Indarini
Journal of Entrepreneurship and Business Vol. 1 No. 2 (2020): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

The purpose of this research aims to prove the effect of personality traits and congruity to customer satisfaction and brand loyalty on Janji Jiwa in Surabaya. The type of research used is basic business research with causal objectives and quantitative research approaches. This research uses a purposive sampling approach with the sample is respondents aged 18 years and above and have consumed Samyang instant noodles. Respondents used in this study were 180 people. The analysis in this study is SEM (Structural Equation Modeling) and then processed using SPSS software version 20 for windows and also AMOS version 21.0 for windows used for testing the Measurement Model (Outer Model) and Structural Model (Inner Model). Keywords: personality traits, congruity, customer satisfaction, brand loyalty

Factors affecting the Behavior Intention to Make Purchases Online On E-Commerce Shania Angelina; Dudi Anandya; Indarini Indarini
Journal of Entrepreneurship and Business Vol. 3 No. 1 (2022): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

This study aims to determine and analyze the factors that influence behavioral intentions to make purchases online with the object of research e-commerce. The focus of this research are performance expectancy, effort expectancy, social influence, anxiety, personal innovativeness, and behavioral intention to purchase online. Sources of data obtained by distributing online questionnaires. Data were collected through questionnaires distributed to 398 respondents an then analyzed using path analysis and MGA (Multigroup Analysis) with SPSS (Statistical Package for Social Sciences) and SmartPLS 3.0 software. The results showed that performance expectancy, effort expectancy, social influence, and personal innovativeness had a positive and significant influence on behavioral intention to purchase online for the entire group, but there was no difference in the effect between the two gender groups. On the other hand, anxiety has a negative and significant influence on behavioral intention to purchase online in both gender groups and has a significant difference in influence which is dominated by the female group compared to the male group.

LIFESTYLE ON INTENTION THROUGH THE MEDIATION OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE Juniati Juniati; Indarini Indarini
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

This study aims to identify relevant lifestyle factors that affect consumer adoption of mobilephone (BlackBerry). Furthermore, this study attempts to examine the impact of lifestyle factorson perception and adoption of BlackBerry consumers. Using the technology acceptance model asa theoretical framework, the conceptual model depicts the relationships among lifestyles,perceptions, and intention. Two-step structural equation modeling was used to test the proposedhypotheses. Results of this study show that consumer lifestyle factors (fashion consciousness,Internet involvement, and e-shopping preference) are direct and indirect antecedents ofconsumers’ intention to adopt BlackBerry phone. Findings of this study provide marketers withinsights into how knowledge about lifestyle factors can be integrated into marketing andadvertising strategies.Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor gaya hidup yang mempengaruhiminat mengadopsi telepon selular (BlackBerry). Selain itu, penelitian ini bertujuan untukmenguji pengaruh faktor gaya hidup terhadap persepsi dan minat mengadopsi telepon selularBlackBerry. Studi ini menggunakan model penerimaan teknologi sebagai kerangka teori, modelkonseptual menggambarkan hubungan antara gaya hidup, persepsi, dan niat. Untuk mengujihipotesis yang diajukan digunakan pemodelan persamaan struktural. Hasil dari penelitian inimenunjukkan bahwa faktor gaya hidup konsumen (kesadaran fashion , keterlibatan internet, danpreferensi e-shopping) adalah anteseden langsung dan tidak langsung dari niat konsumen untukmengadopsi telepon selular BlackBerry. Temuan penelitian ini memberi pemasar wawasanmengenai bagaimana pengetahuan tentang faktor gaya hidup dapat diintegrasikan ke dalamstrategi pemasaran dan periklanan.

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