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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Jurnal Manajemen Atma Jaya Jurnal Manajemen Teori dan Terapan JMM (Jurnal Masyarakat Mandiri) MABIS: Manajemen dan Bisnis Amalee: Indonesian Journal of Community Research & Engagement AMAR (Andalas Management Review) Journal of Entrepreneurship & Business Jurnal Manajemen
. Indarini
Faculty Of Business And Economics, Universitas Surabaya,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL Wina Christina; Indarini .
Journal of Management and Business Vol 10, No 1 (2011): MARCH 2011
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.311 KB) | DOI: 10.24123/jmb.v10i1.172

Abstract

Seeing great opportunity of marketing products and services to family, this study explore consumer decision making that covers five social range from upper to the lowest social class. The findings of the research have proven the movement of decision making dominance in the family and depict behaviors of decision maker in each social class regarding specific product characteristics.
PENINGKATAN PEMAHAMAN KELOMPOK PKK TENTANG DIVERSIFIKASI PRODUK PANGAN FUNGSIONAL BERBAHAN JAHE Alfian Hendra Krisnawan; Indarini Indarini; Vendra Setiawan
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 5 (2022): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v6i5.10707

Abstract

Abstrak: Pandemi COVID-19 telah berdampak pada kualitas kesehatan dan perekonomian masyarakat. Kemampuan dalam pemanfaatan peluang usaha merupakan keharusan yang perlu dilakukan oleh masyarakat melalui inovasi produk yang berhubungan dengan kesehatan. Tujuan dari pengabdian ini adalah untuk meningkatkan pemahaman masyarakat tentang diversifikasi produk pangan fungsional berbahan jahe yang dapat meningkatkan sistem imun tubuh dan menjadi peluang usaha pada masa pandemi ini. Metode yang digunakan adalah dengan penyuluhan kepada kader PKK RW 06 Kecamatan Rungkut Surabaya yang terdiri 20 orang ibu-ibu yang merupakan kelompok aktif dalam kegiatan pembangunan masyarakat. Evaluasi melalui metode pre-test dan Post-Test dilakukan untuk mengetahui peningkatan pemahaman mitra terhadap materi penyuluhan. Berdasarkan hasil evaluasi, terdapat peningkatan pemahaman mitra terhadap keseluruhan materi sebesar 55.56 %, dan empat komponen materi penyuluhan yang terdiri dari sistem imun, pangan fungsional, jahe dan diversifikasi produk juga mengalami peningkatan mencapai 62,5-84,38 %. Hasil peningkatan pemahaman tersebut diharapkan dapat menjadi awal dalam penyelesaian permasalahan mitra pada masa pandemi ini.Abstract: The COVID-19 pandemic has impacted the quality of public health and the economy. The ability to take advantage of business opportunities is a must that the community necessary do through product innovation related to health. This community service aims to increase public knowledge about the diversification of functional foods made from ginger that can improve the body's immune system and become a business opportunity during this pandemic. The method used is counseling to PKK RW 06 cadres, Rungkut District, Surabaya, which consists of 20 women who are active in community development activities. Pre- and Post-Test methods were evaluated to determine the increase in partners' comprehension of the counseling topics. Based on the evaluation results, there was an increase in partners' comprehension of the entire topics by 55.56%, and the four components of the counseling topics consisting of the immune system, functional foods, ginger, and product diversification also increased to 62.5 - 84.38%. The increased partner's comprehension is expected to be the beginning of solving partner problems during this pandemic.
Penguatan Usaha Mandiri Diversifikasi Produk Jahe melalui Penyuluhan Pemilihan Kemasan Pemasaran Digital dan Perizinan Produk Setiawan, Vendra; Krisnawan, Alfian Hendra; Indarini, Indarini
Amalee: Indonesian Journal of Community Research and Engagement Vol 4 No 1 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i1.2624

Abstract

To survive the Covid-19 epidemic, businesses must employ innovative and important methods, one of which is functional food diversification for product expansion and higher selling value. However, some beginner entrepreneurs still do not understand this strategy, which causes the business to not develop, including what is experienced by partners. The goal of this community service project is to expand partners' knowledge of the marketing of diverse functional food products made from ginger, which was previously done in product production training. Marketing knowledge was provided through counseling methods related to digital marketing, packaging selection, and product licensing. The partners of this activity are the PKK group of RW 06 Rungkut Lor, Rungkut District, Surabaya. Participatory Action Research (PAR) with a counseling mechanism is the community service strategy adopted. Evaluation of increased knowledge using the pretest and posttest methods. The questions' components include the marketing process, marketing mix, digital marketing, general understanding of product licensing, and information related to NIB, PIRT permits, halal certificates, and BPOM food permits. According to the evaluation findings, there was a 9.59% gain in expertise in digital marketing outreach efforts and a 33.33% rise in product licensing outreach activities. It is envisaged that this increase in learning would aid in the resolution of partner product marketing issues and boost partner economic welfare.
LIFESTYLE ON INTENTION THROUGH THE MEDIATION OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE Juniati Juniati; Indarini Indarini
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.11

Abstract

This study aims to identify relevant lifestyle factors that affect consumer adoption of mobilephone (BlackBerry). Furthermore, this study attempts to examine the impact of lifestyle factorson perception and adoption of BlackBerry consumers. Using the technology acceptance model asa theoretical framework, the conceptual model depicts the relationships among lifestyles,perceptions, and intention. Two-step structural equation modeling was used to test the proposedhypotheses. Results of this study show that consumer lifestyle factors (fashion consciousness,Internet involvement, and e-shopping preference) are direct and indirect antecedents ofconsumers’ intention to adopt BlackBerry phone. Findings of this study provide marketers withinsights into how knowledge about lifestyle factors can be integrated into marketing andadvertising strategies.Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor gaya hidup yang mempengaruhiminat mengadopsi telepon selular (BlackBerry). Selain itu, penelitian ini bertujuan untukmenguji pengaruh faktor gaya hidup terhadap persepsi dan minat mengadopsi telepon selularBlackBerry. Studi ini menggunakan model penerimaan teknologi sebagai kerangka teori, modelkonseptual menggambarkan hubungan antara gaya hidup, persepsi, dan niat. Untuk mengujihipotesis yang diajukan digunakan pemodelan persamaan struktural. Hasil dari penelitian inimenunjukkan bahwa faktor gaya hidup konsumen (kesadaran fashion , keterlibatan internet, danpreferensi e-shopping) adalah anteseden langsung dan tidak langsung dari niat konsumen untukmengadopsi telepon selular BlackBerry. Temuan penelitian ini memberi pemasar wawasanmengenai bagaimana pengetahuan tentang faktor gaya hidup dapat diintegrasikan ke dalamstrategi pemasaran dan periklanan.
Factors That Influence Intention to Adopt Mobile Shopping in Marketplace Anandya, Dudi; Gavindra, Geraldus Grady; Indarini, Indarini
AMAR (Andalas Management Review) Vol. 7 No. 2 (2023)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.7.2.37-53.2023

Abstract

The economic industry has been affected by digitalization which has grown rapidly. This growth opens up new opportunities in industrial processes including in transaction and shopping methods. One of the growing transactions is mobile shopping. This study aims to determine the factors that can influence the intention to adopt mobile shopping on the Tokopedia application with a scope in Surabaya. The intention to adopt mobile shopping variable examined in this research is influenced by: attitude toward mobile shopping, subjective norm, self-efficacy, trust, perceived risk, and perceived cost. This study used data sources from online questionnaires and had 273 data from respondents who met the criteria. This respondent data was processed through SPSS 24 and AMOS Graphics 22 software using Structural Equation Modeling (SEM) techniques. The results of data processing show that attitude toward mobile shopping, self-efficacy, trust, perceived cost are factors that influence intention to adopt mobile shopping on the Tokopedia application in Surabaya.
THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA Hermanus, Archie Edrick; Margaretha, Silvia; Indarini, Indarini
Manajemen dan Bisnis Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v15i2.281

Abstract

The purpose of this study is to investigate the impact of social media marketing on brand loyalty with the mediation effect of brand-value consciousness towards Adidas brand in Indonesia. The analysis method in this study is using structural equation modeling (SEM). Object of this current study is highschool students (or equal) and college students who is using social media and follow Adidas on social media, on the amount of 150 people. Data processing using softwares such as SPSS – PASW Statistics version 18 for Windows OS and IBM – AMOS version 22 for Windows OS. The results of this study indicated that social media marketing has a significant effect on brand loyalty; brand consciousness and value consciousness mediate the relationship beetwen social media marketing and brand loyalty.
THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA Erviana, Ing; Anandya, Dudi; Indarini, Indarini
Manajemen dan Bisnis Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v15i2.282

Abstract

This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles purchase in Surabaya. This research showed that brand awareness, perceived quality, and country of origin do not significantly correlated to price premium and brand loyalty while social image and uniqueness correlate positively to price premium and brand loyalty so it can be concluded that only social image and uniqueness which affect price premium and brand loyalty. Samyang’s instant noodle distribution manager in Indonesia need to focus on social image and uniqueness and need to ignore brand awareness, perceived quality, and country of origin to get price premium and brand loyalty.
Co-Authors Agnes Ayu Wagiri Alexander Jonathan Alfian Hendra Krisnawan Andhy Setyawan, Andhy Angela Stephani Annisa Dieni Eka P. Christina R. Honantha Cyntya Kusuma Wardani Cyntya Kusuma Wardani Darwis Saputra Laurianto Dian Ambarwati Dion Heggie Hartanto Dudi Anandya Endang Ernawati Endang Ernawati Erviana, Ing Gavindra, Geraldus Grady Hermanus, Archie Edrick Irena Sastaviyana Juniati Juniati Karina Farah Saraswati Karina Permatasari Khaulah Al-Khansaa Krisnawan, Alfian Hendra Maharani Nur Kartikasari Margaretha Maria Sulayman Margaretha Maria Sulayman Melliyana Melliyana Mila Soraya Mila Soraya, Mila Monica Engelica Wewengkang RahardjaHonantha, Christina Redina Isnu Putri Rendy Wahyu Saputra Rida Yusfriska Saifullah Saifullah Setiawan, Vendra Shania Angelina Silvia Margaretha Silvia Margaretha Siti Rahayu Slamet Riyadi Tresiane Tresiane Vendra Setiawan Victoria Detra Johannes Wina Christina