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All Journal Jurnal Manajemen dan Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Accounting Analysis Journal SEIKO : Journal of Management & Business Cakrawala Repositori Imwi Jurnal Ekonomika Dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) RENATA Jurnal Pengabdian Masyarakat Kita Semua Serambi Engineering
Arif Dzulfikar
Administrasi Bisnis Otomotif, Politeknik STMI Jakarta, Jakarta Pusat
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Serambi Engineering

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Strategi Peningkatan Kinerja Pemasaran Pada Green Entrepreneurship Kursi dan Meja Limbah Bandengan Analisis 4P Arif Dzulfikar; Busharmaidi; Astriyani Sandya Paramita; Nadia Ayulya Syahrial; Evita Ratna Sari
Jurnal Serambi Engineering Vol. 9 No. 1 (2024): Januari 2024
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

The amount of tire waste in Indonesia is estimated to reach 11 million tonnes. One of the businesses that plays a role in preventing environmental damage due to tire waste is Kursi Meja Ban Ciberes business. This business is located in Ciberes, Bogor and processes waste tires into chairs and tables products. This business can be categorized as a green entrepreneurship business The purpose of this study is first to identify and evaluate Product, Price, Place, and Promotion factors. Second, this study aims to develop a strategy on the 4P factors that are considered to require increased performance. Data were collected through interviews with business owners of tire waste table chairs, consumers, business expert, and through obtaining secondary data through literature studies. After being analyzed, two factors were obtained that needed to be improved or increased, the factors are product and promotion. In terms of products, the Kursi Meja Ban Ciberes business can increase the variety of types of tables and chairs it produces, so that it can be in demand by other market segments. From a marketing perspective, marketing content can still be improved with digital marketing. With YouTube marketing content videos and Instagram platform, it is hoped will attract consumers, so that they can increase the number of product sales produced.
Analisis Perbaikan Sistem Kerja dengan Penerapan Metode 5R di Bengkel Bina Motor Service Jakarta Utara Indra Rizki Pratama; Arif Dzulfikar; Busharmaidi; Fredy Sumasto; Isma Wulansari
Jurnal Serambi Engineering Vol. 9 No. 2 (2024): April 2024
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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The existence of quite tight competition in the automotive sector, especially workshops, makes customers more careful in choosing a quality workshop. The work system of the Bina Motor Services and Spare Parts workshop is classified as inefficient, because customers still wait quite a long time when carrying out motorbike services. Therefore, the aim of this research is to apply the 5Rs to create a more efficient and productive work system. The research method used is qualitative through observation and interviews to determine deficiencies in each stage of the 5S and the solutions. Implementation of 5R in the Bina Motor Services and Spare Parts workshop starts from the first stage, seiri, cleaning and disposing of unused items so that the work space becomes wider. The second stage, seiton, at this stage the activities carried out are grouping workshop equipment so that equipment is picked up more quickly by a mechanic. In the third stage, seiso, routine cleaning of workshop equipment from dust, dirt and oil is carried out. The fourth stage, seiketsu, there is a checklist so that the implementation of 5R is carried out continuously. In the final stage, shitsuke, there is a 5R poster put up to remind all Bina Motor Services and Spareparts workshop employees to always implement 5R in the workshop.
Co-Authors Aprilindo Sase, Fitra Astriyani Sandya Paramita Astriyani Sandya Paramita Busharmaidi Busharmaidi Busharmaidi, Busharmaidi Delyuzar, Raissa Arham Dhani Pratama, Rama Evita Ratna Sari Gustiyan Taufik Mahardika Indra Rizki Pratama Isma Wulansari Marison Sitorus Muhammad Noor Ardiansah Mukti Ali, Mochammad Nadia Ayulya Syahrial Raissa Arham Delyuzar Sari, Evita Ratna Setianingsih, Putri Siti Jahroh Sitorus, Marison Sumasto, Fredy Sundoro, Dionisius Taufik Mahardika, Gustiyan Yulius Jatmiko Nuryatno