Article Per Year (5 Year)
p-Index From 2021 - 2026
1.556
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) I-Finance Journal Jurnal Riset Terapan Akuntansi Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Pariwisata Nusantara Jurnal Kajian Pariwisata dan Perhotelan Jurnal Pariwisata dan Budaya (RANATAYA)
Yulia Pebrianti
Politeknik Negeri Sriwijaya
Arts Humanities Economics, Econometrics & Finance Environmental Science Library & Information Science Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
A Marogan Tour and Travel Web Profile Development Strategy Using Business Model Canvas Analysis Abelia Zahrah Febrianty; Yulia Pebrianti; Tsurayya Syarif Zain
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14171

Abstract

Purpose: This study aims to develop the web profile of Marogan Tour and Travel through the implementation of strategies analyzed using the Business Model Canvas approach. Method: The methods used in this research include literature review, observation, interviews, and documentation. The analysis is based on nine key elements of the Business Model Canvas: customer segments, value propositions, distribution channels, customer relationships, key resources, key activities, key partners, cost structure, and revenue streams. Result: The web development results include updates to the homepage, about us, services, gallery, and contact pages, with features that support customer needs and reflect Business Model Canvas elements. For example, easy access to information is achieved through a responsive and informative display, and communication is enhanced through interactive features like the WhatsApp button. Contribution: This research expands the existing study on the use of the Business Model Canvas in web profile development by demonstrating how elements of the Business Model Canvas can be applied to strengthen a company's digital strategy. Practically, this research provides guidance for tourism businesses in designing more effective, informative, and interactive web profiles, thereby improving service, communication, and potential customer conversion.
Co-Authors Abelia Zahrah Febrianty Afrizawati Afrizawati Alfitriani Angel Maharani Puspita Bayu Satria Fetty - Maretha Hadi Jauhari Lisnini Lisnini Meidy Adrian Mutiara Salsabila Paisal Rini Rini Shakila Putri Permata Tsurayya Syarif Zain