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All Journal Wardah Jurnal Ilmu Komunikasi Dan Media Jurnal Komunikasi Islam dan Kehumasan Pubmedia Social Sciences and Humanities Jurnal Pendidikan Islam Jurnal Bisnis dan Komunikasi Digital Physical Sciences, Life Science and Engineering Indonesian Journal of Applied Technology Jurnal Lingkungan Kebumian Indonesia Journal of Internet and Software Engineering Buletin Antropologi Indonesia CONVERSE Journal Communication Science Journal of Micro, Small and Medium Enterprises Journal of Geosciences and Environmental Studies

Anita Trisiah

Universitas Islam Negeri Raden Fatah Palembang

Author-ID : 2881099

Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

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ANNOUNCER’S SKILLS DAN PERANANNYA DALAM MENINGKATKAN KUALITAS SIARAN RADIO Anita Trisiah
Wardah Vol 14 No 1 (2013): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Information is an essential thing required by every human being both as a personal and as a social creature. There are many channels that human can use to get the information, and one of them is radio. One of keys by which radio could success is by having announcers which have good skills. The skills are communications of idea, communications of personality, projection of personality consisted of naturalness, vitality, and friendliness, pronounciation, and voice control consisting of picth, loudness, time, and quality. Through and interview, observation and literature study, it is achieved that being an announcer is not that very simple. The announcers should master the skills to the most that they could perform very well as the dramaturgist theory suggests.

MEDIA IKLAN BANNER SEBAGAI MEDIA KAMPANYE PEMILU LEGISLATIF 2014 Anita Trisiah
Wardah Vol 14 No 2 (2013): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

There are many ways people use to campaignate themselves to attract others’ attention so that the voters will give them the vote. One of the ways used is through the advertisement. Advertisement is a way to create choice and awareness. Principally, advertisement is a form of message presentation conducted by communicator nonpersonally through media to communicate. As we know,there will be12 parties participate in 2014 election. Each of the parties has their candidates in local and national level. And each of the candidates try their best to promote themselves through advertisement, and commonly through banner that people will know them and finally give their their voice. Through the literature and observation, the writer found out that banner mostly used by the legislative candidates to gain the voices for the election. it modified in its maximum level to attract people attention

DAN SURAT KABAR PUN BERASAP (MEMAKNAI PESAN VISUAL HARIAN REPUBLIKA EDISI KAMIS 8 OKTOBER 2015) Anita Trisiah
Wardah Vol 16 No 2 (2015): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Smoke had been familiar recently in Indonesia. It was caused by the burning of forest both consciously and unconsciously. And, the effect of this situation was very dangerous for every citizens especially those who lived in the area. Government, local and national, give no worthy respond toward the problem until a national newspaper made a breakthrough by making an extraordinary layout on it first page, a smoky page. This lead people asked question on what it meant. Through the semiotic theory stated by Roland Barthes, the researcher tried to find out what it meant denotatively and connotatively through some stages, signifier, signified and sign. After analyzing the stages, it was found that the smoky front page contained many messages. But, the main point was the illustration of what citizen who lived in the smoky city felt. Moreover, important news was not seen clearly.

PMB PTKIN: Analisis Strategi Branding di Media Sosial Periode 2021-2024 Khodijah, Nyayu; Apriko, M. Syendi; Trisiah, Anita
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/cyba7357

The competition among universities to attract prospective students requires each institution to develop a competitive strategy, i.e., branding strategies, such as those implemented by State Islamic Higher Education Institutions (PTKIN). Each year, the branding strategy for new student admissions at PTKIN differs. This study implements a descriptive qualitative approach to analyze the branding strategies employed by the national committee for PMB PTKIN from 2021 to 2024. The focus of this study encompasses branding elements within the scope of brand design, the effectiveness of communication strategies in terms of supporting facilities and resources, and perceptions involving key stakeholders related to branding. The researchers analyzed the branding strategies utilized during 2021-2024 through observation, document analysis, and unstructured interviews as data complement. The findings indicate that effective branding elements include using relevant narratives, particularly those rooted in religious values, using digital media to target prospective students, and collaborating with Islamic higher education institutions under the Ministry of Religious Affairs. However, the study also identified several challenges, such as the suboptimal use of digital platforms and the gap between the projected brand image and public perception. Based on these findings, this study recommends strengthening the branding strategy by developing a consistent visual identity, increasing digital-based promotional activities, and aligning branding messages with the needs and preferences of the target audience. These findings are expected to assist PTKIN in building a stronger brand to attract prospective students to enroll in state Islamic higher education.

Co-Authors Achmad Syarifudin, Achmad Al Fariz, Muhamad Bintang Alzani, Muhamad Rizki Anggraini, Melsi Anggreini, Mutia Erda Apriko, M. Syendi Ariansyah, Muhammad Armansah, Muhammad Azima, Kgs Deska Hariyanti Eni Murdiati Hamidah . Hasmawati, Fifi Intan Juwita, Intan Lianasari Nuraida Nyayu Khodijah Octafina, Anisa Rahmadina, Nurul Suryati Syahir Badrudin Syarifuddin, Achmad Wanda Pratama

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