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All Journal The Indonesian Journal of Communication Studies Resona : Jurnal Ilmiah Pengabdian Masyarakat Lontar : Jurnal Ilmu Komunikasi Journal on Education Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication Journal of Educational and Cultural Studies Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Informasi Pengabdian Masyarakat Triwikrama: Jurnal Ilmu Sosial Riwayat: Educational Journal of History and Humanities Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan
Velda Ardia
Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal on Education

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How an Organization Should Implement Risk Communication in Response to Cyber Attack in Indonesia Syifa Astasia Utari; Velda Ardia; Jamiati Jamiati; Della Fitria
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

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Abstract

The escalation of internet use in Indonesia is directly proportional to the increase in the vulnerability of cyber attacks that have the potential to create a crisis. When an attack occurs, proper handling is required, not only in terms of technical aspects related to cyber operational systems, but also in aspects related to reputation and public trust. Public Relations plays an important role in carrying out the communication function when a crisis due to cyber attacks occurs, to maintain good relations and maintain public trust in affected organizations. This study seeks to provide recommendations on how public relations practitioners provide communication responses when crises due to cyber attacks occur. Using a literature-based explorative research method. Research shows that public relations practice is an important thing to do, especially in carrying out the communication function. Public relations must be responsive and have high awareness in carrying out early detection of potential crises due to cyberattacks, designing response plans, and conducting transparent, credible and accountable communications in order to maintain public trust and organizational reputation.
Proses Perencanaan Media di Advertising Agency PT. Citra Surya Indonesia pada Brand Wardah Iga Desara; Velda Ardia
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4096

Abstract

Media planning is the process of developing a scheduling plan that shows how advertising time and space will achieve marketing objectives. PT. Citra Surya Indonesia designed an effective media planning process to provide information about Wardah products offered to potential customers so as to attract consumer interest and to increase awareness by a larger number by using conventional media as a tool to reach all regions, PT. Citra Surya Indonesia uses television, radio and ooh media. The purpose of this study was to determine the media planning process used by PT. Citra Surya Indonesia and what obstacles were encountered in the media planning process at PT. Indonesian Solar Image. The theory in this study uses theory from the literature review, namely the planning process, agency, advertising agency, wardah. This study uses descriptive qualitative. The agency object in this study is PT. Indonesian Solar Image. By using data collection interviews with resource persons Media Planner PT. Citra Surya Indonesia and triangulation of sources and documentation. From the results of this study it was concluded that the media planning process is divided into several stages forming Marketing Strategy, Advertising Objectives, Advertising Budget, Message Strategy, Media Planning and Media Planning consisting of Selection of Target Audiences, Specification of Objectives, Selection of Media and Facilities, Media Purchases.
Co-Authors Agus Hermanto Aminah Swarnawati Amri, Allsya Anita Rahmaan Aqila, Firyal Ayu Azzahra, Dwi Ayu Putri Mungkasih Della Fitria Fanisah Nur Fadilah Firyal Aqila Ghina Fitriyana Handoko, Daniel Hartadi, Nabeel Putra Iga Desara Indriawan, Indriawan Intan Sari Karen Elissa Anindya KN, Jamiati Maya Rosmita Muhammad Nevo Bizaro Muhammad, R Hiru Nadhira Amanda Putri Nadhya Salwa Nur Arraafi’a Naila Waliya Hamima Najma Tashifya Siroj Nurbaiti Dewi Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Rahmat, Aldian Rai Sara Purnama Sari Rhamadanti, Amanda Aurora Salwa Rizka Rabadi Saputri, Sabrina Zulfanova Syifa Astasia Utari Tambunan, Resman Muharul Uus Khusnul Khotimah Wirawan Akbar YULIA RAHMAWATI