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All Journal Jurnal Komunikasi Pembangunan Edutech Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi Coverage: Journal of Strategic Communication Jurnal Ranah Komunikasi Gunahumas KOMUNIKATA57 International Journal of Media and Communication Research Jurnal Komunikasi Global
Diah Febrina
Universitas Pancasila
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Coverage: Journal of Strategic Communication

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Motif Melakukan Electronic Word of Mouth oleh Konsumen Rosmalia Ahmad; Diah Febrina
CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (897.312 KB) | DOI: 10.35814/coverage.v8i2.585

Abstract

Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by consumers. This research used electronic word of mouth (eWOM) and the motives for giving electronic word of mouth (eWOM) as a concept. The results show that altruism, social benefits, and venting feeling are considered as the motivation for giving electronic word of mouth (eWOM) by consumers. While self-improvement is a dimension that does not motivate consumers to do electronic word of mouth (eWOM).
Co-Authors Abung Supama Wijaya Ahmad, Rosmalia Amiruddin Saleh Anggraeni, Diana Halim, Umar Harmonis Mashadi Said Meilizza Utami Pudji Muljono Rita Nur Suhaeti, Rita Nur Soedardji, Imam Tania Aqilla Adriana Utami, Meilizza