Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Journal of Business and Management The Indonesian Journal of Business Administration Syntax Literate: Jurnal Ilmiah Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS
Budi Permadi Iskandar
School Of Business And Management, Institut Teknologi Bandung
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 55 Documents
Search

 2   3   4   5   6 
Exploratory Study of Customer Delight in Music Festival: A Case Study of Focal Point 2015 Sinatrya, Kevin Putra; Iskandar, Budi Permadi
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.169 KB)

Abstract

Abstract. The number music festival in Bandung has increase rapidly in recent years and the competition that tighter than before. In accordance with growth of music festival in Indonesia and Bandung both in numbers and creation, it is not enough for creating event that made the visitor felt satisfied, they have to be delighted. Having a delighted customer will leads into higher loyalty level of customer more than satisfied customer. Hence, this research is intended to analyzing the journey of customer delight formation and took a case of Focal Point 2015. Focal Point is a bi-annual thematic music festival that took picnic as the theme that has ambition to grow in the future. Hence, it is not enough to create an event that make visitors feel satisfied, they have to be delighted. To know the journey of customer delight in Focal Point 2015, author combining several concept of customer delight into a conceptual framework for measuring customer journey since there is no exact variables in measuring customer delight. The variables are consists of surprisingly positive performance, positive affection, level of satisfaction, and customer delight. Qualitative research is applied for this research in order for knowing deeper of what visitors really think and feel towards experience given by Focal Point 2015. Purposive case is used to map out the surprise elements that triggering customer delight on each person and conclude it based on the saturated pattern of data. Fifteen respondents were interviews for generating the customer delight journey. Positive surprise elements are found as the catalyst to delighted customer. Of the entire positive surprise element, atmosphere and picnic activity as Focal Point 2015 theme were indicating as the most memorable when visitor recalled the moments. The result of this study confirms that visitors of Focal Point 2015 were delighted towards all the experience perceived from the event.  Keywords: Consumer Behavior, Customer Delight, Surprise Elements, Music Festival, Utilitarian and Hedonic Consumption
The Practise of Brand Management on Small Culinary Enterprises, An Explorative Study Using In-Dept Interview Handari, Astrid; Iskandar, Budi Permadi
Journal of Business and Management Vol 1, No 4 (2012)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.764 KB)

Abstract

Brand has been a part of almost every company, especially a big one that exists nowadays. It is a statement, an image, a message, which packed and delivered to the customer, so that they know what the company stands for. Nowadays, intense competition of a small business requires each business to be able to "fly over the crowd" that will not make them go down with the other competitors whom not able to follow the current change regarding the situation on the market.  As for one SME, in order to be able to fly over the crowd, the owner needs to know how to build and maintain the corporate brand. It is vital to be different in the crowded market so that the brand will not easily forgotten by the customer. However some of branding literature states that many SME pay little or no attention at all on Branding ( Frank, 2005) also most of branding literature were based on multi-national company. The objectives of this research is to find out how small-medium entrepreneur focusing in culinary business in Bandung City takes action on branding activity.   In order to fulfill the objectives of this research, a qualitative case study method was undertaken with 12 SME focusing in culinary industry in Bandung city. This step was taken to understand the phenomenon of small-medium-culinary entrepreneur branding activity by analyzing the clearly defined step-by-step corporate brand building activity the SME do refer to the theory of previous research about corporate brand building activity through different stages of business growth. (Mari Jununten,2010) The research approach utilized an in-dept interview with the owner or manager of the business. The findings of this study reveal new activity such as building relationship with community, managing relationships with community and customer also reputation management system using social media which never been discussed in the existing theory used in the previous research and the findings will demonstrate a condition of how far the small-medium-culinary entrepreneur takes action about branding activity. Key Words : Brand, Brand Building Activity, Brand Management, Small to Medium Enterprises, Culinary. Category: Marketing
ANALYSING THE INFLUENCE OF PRODUCT PLACEMENT IN HEALTHY LIFESTYLE VLOGGER CONTENT Wisudawati, Lidya Hesliony; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Social Media has become a part of everyday life and most of its users are active on YouTube. YouTube, as the most popular site, is a video sharing platform where one of its content is a vlog. Based on the brand perspective, vlog is an effective marketing approach. Currently, the number of vlogs in the health and fitness category has increased. The increase of that number happens because consumers seek motivation regarding healthy lifestyle by watching vlogs. In line with the growing popularity of health and fitness vlogs, advertisers bold to place products in this kind of content. Product placement will help to speed up the sales process. The appearance of product placement means brand endorsement is being used and requires the attention of healthy lifestyle vloggers related to the content brand endorsement they use to market the product. Therefore, this research aimed to analyze the influence caused by product placement in healthy lifestyle vlogger vlog content by using qualitative approach which is content analysis. This research was conducted using video transcripts of 10 healthy lifestyle vloggers that have been coded and reviewed based on Match-Up Hypothesis and Para-Social Interaction. The study found that product placement has an influence on healthy lifestyle vlogger content and match-up hypothesis is the most dominant influenced by product placement. Match-up hypothesis relating to product information, honesty, and mentioning brand. The explanation of these two factors will be further explained in the study. The results of the study are important and useful not only for healthy lifestyle vloggers in building their popularity but also for advertisers in using vlogs as a way to market their products.Keywords: content brand endorsement, healthy lifestyle vloggers, match-up hypothesis, para-social interaction, product placement, social media, vloggers, YouTube
ANALYZING OHANIAN’S SOURCE CREDIBILITY MODEL ON 4 YOUTUBE MUSICIANS Fahrezi, Muhamad Ariel; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Social media is the biggest marketing media today. One of the biggest social media today is YouTube and one of the biggest category in YouTube is music, and the content creators are called YouTube musicians. YouTube musicians are content creators who make videos with their musical performance. With publishing themselves through YouTube, they can get noticed and eventually, get famous. But this doesnâ??t affect everyone on YouTube because some videos become viral, the other videos may be overshadowed by it. With this phenomenon, many other newcomers want to try to become famous by doing the same thing, but theyâ??re confused about their strategy to make the videos to effectively gain views. So, the goal of this research is to analyze the content strategy of four YouTubers using qualitative content analysis from four YouTube musicians, two of them have more subscribers from the other two. The result of the study shows that â??attractivenessâ?? is very important for making music video content. The impact of this study will help new YouTube musicians to form a better strategy for making their videos.Keywords: music, social media, video content strategy, YouTube, YouTube Musicians
The Role of Instagram Post Type Towards Audience Engagements Prakoso, Abdi Setya; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 7 (2015)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.61 KB)

Abstract

Abstract: According to the AIDA model, every message posted on Instagram should have been able to get the audience’s attention, which is needed to finally get the audiences to action. To know what kind of post that able to pull the audience’s attention, this research generated several post types that were usually being used in Instagram. The post types that act as the main variable are: Extraordinary, Humor and Touching. The research findings show that in Y generation Instagram user, the Humor post type proved to be the best generally. Which then the research findings suggest that the humor post type is recommended to be used as the content of Instagram post. Keywords: Social Media, Digital Marketing, Marketing Strategy, Instagram.
Customer Insight Towards Start-Up Business OF the Early Three Months Period with SWOT and Marketing Mix of 4PS Tools: A Case Study OF Pippi Petite Company Sangkaningrat, Fitriasti; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.948 KB)

Abstract

Abstract -PIPPI PETITE is one of start-up business in F&B sector which sells panna cotta (dessert) that was established in 2014. To keep sustainable with its competitor, PIPPI PETITE needs to develop its business. PIPPI PETITE has to be able to perceive what the customer wants and also the problems being faced by customer regarding PIPPI PETITE, both are needed to boost the company performance and eventually to reach zero complaints from PIPPI PETITE customer.This research is also formed to know what kind of program development that suits PIPPI PETITE. To reach the conclusion of this research, SWOT (Strength, Weakness, Opportunity and Threat) of PIPPI PETITE is implemented based on the customer insight. Customer insight are being used to identify what the they want and what they thought as a problem of PIPPI PETITE in order to increase the company performance. By giving appropriate solution to the problems that were being faced by PIPPI PETITE based on the customer insight, hopefully customer can feel satisfied towards the product and service that were being provided by PIPPI PETITE so that PIPPI PETITE could develop its business in a better way. This customer insight research resulted in operational problem. PIPPI PETITE was considered unable to reach the coverage area as promised. This was caused by the limited service capacity in the delivery service. Aside of that, customer also felt that the product availability of PIPPI PETITE is not yet stable so there comes complains from product availability. Product availability was caused by the limited production capability of the current kitchen owned by PIPPI PETITE. Based on the analysis conducted in both operational problems, can be concluded that PIPPI PETITE needs to add distribution channel (consignment) in area that is considered unreachable currently by the delivery service. Another solution for the operational management is to maximize the kitchen function and the product storaging so that the number of production reaches the customer’s desire. Keyword: Marketing Research, Consumer Insight, Business Development
PHOTO ANALYSIS TOWARDS INDONESIAN TRAVEL BLOGGER TO DETERMINE PHOTO TREND AND TRAVEL BLOGGER BEHAVIOUR IN INTAGRAM Jayawisnuwardhana, Ramadhan Syah Aditya; Iskandar, Budi Permadi
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. It is undeniable that social media development is currently at its peak. Instagram is one of the fastest growing social media, reaching 400 million users since its launch in October 2010. Instagram became very popular with the public because it displays visual images in the form of photos or videos that attract more attention from users of social media than just writing. Travel blogger is one type of Instagram users are mostly found in Instagram. Given the development of the world of tourism is increasing from year to year, the growth of travel bloggers as one of the triggers of the growth of tourism is an interesting activity to be studied in social media. Travel bloggers usually use Instagram as the main social media linked to their own blogs. Some companies engaged in the field of tourism using travel bloggers services to promote their business activities through Instagram travel blogger account. Travel bloggers in Instagram selected as a media campaign of his business activities because it is considered to have popularity in social media which perfomance is continuing to rise. Apart from side activities as a promotional container for several companies, travel bloggers also act as social media manager and marketers of their own accounts. The purpose of this research is to describe the strategy of 8 travelblogger Instagram account originating from Indonesia. The framework of the photo-making strategy and the management of the number of photo postings are submitted based on the analysis of the photo content that has been done from the sample accounts. Photo analysis is emphasized because the main product of blogger travel lies indeed in the way photos are produced. Photos are more visible visual subject and can not be overstated by writing language. The analysis of growth follower is done to know the making of photo contents most possible to attract user interest instagram and in accordance with current trend. The theories on the aspect of the photo are used to translate the characteristics of the photos uploaded by the sample accounts. The expected result of this strategy is the loyal attitude of the follower and the growing growth of Instagram travelblogger account community from Instagram users' interest in the blogger's travel account.Keywords: social media, instagram, content analysis, photography, follower growth, travel blogger
Measuring the Influence of Humor Towards ad Recall in Undergraduate Students of Institute Technology Bandung Nurdiansyah, Raedi; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising is an important component in business activity. One way to see the effectiveness of advertising can be viewed from ad recall. This research measure the influence of humor in creating ad recall and how much humor affects. Utilize undergraduate students of ITB population as a sample research, data collection conducted using interview method about recall and the reason that recalling the ad. Based on humor as a one of a part of execution of the ad, the research findings are factors that influence undergraduate students of ITB in recalling the ad. Humor got a positive result. Purpose: The goal of this thesis is to measure the role of humor in influencing ad recall. By knowing what drives college student of ITB recalling the advertising, humor can be measured. Design/methodology/approach: Utilize undergraduate students of ITB as a sample, with simple random sampling the data gathered using interview about recall and the reason that recalling the ad based on creative advertising framework. Findings: The research findings are factors that influence undergraduate students of ITB in recalling the ad. Humor got a positive result although it is not the highest. The factor that most make students of ITB recalling the ad is endorser factor. Besides, music and tagline is also quite influential. Research limitations/implications: This thesis focuses only toward male and female current enrolled undergraduate students of ITB, Bandung. Practical implications (if applicable): The outcome of this thesis is a consideration to the person, group, agencies, or companies to make advertisement, especially college students as it is target market. Originality/value: This research measured humor toward ad recall based on humor as one of a part of execution and creative advertising framework. Keywords: Advertising, Recall, Humor, Execution.Category: Marketing, Advertising.----------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Evaluating The Amount of "Hash Tag", "Like", "Comments", And "Followers", on Daily Food Blogger Posting on the Occurrence of "Repeated Orders", From Client on Promotion Media Instagram Christiantie Mandasari, Monica; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Social media also now become the means or the digital activities of marketing, Digital marketing is a form of business to promote and market a product with the use of digital media, such as the Internet. Digital marketing will generate interaction between producers, market intermediaries, and consumers. Food bloggers using digital marketing in promoting and marketing a product. Food bloggers not only use blogs to promote and market a product but also a social media using Instagram. Through this medium of social interaction between producers, market intermediaries, and consumers can be more active because instagram app can be installed exclusively on a personal mobile phone that can be taken anywhere. Food bloggers use some strategies in promoting and marketing culinary products on social media instagram. Repeated orders from people who want their products marketed by food bloggers can occur through such interactions. Keywords:  Culinary, Digital Marketing, Food Blogger, Instagram, Online Marketing
The winning strategy of the sj4000 business Rasyid, Muhammad; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract- SJ4000 Indonesia is a camera shop that sells SJ4000 Indonesia is selling a small camera that aimed at the adventurous or those who loved sports and diving activities, cycling, hiking and even only used for normal photos. Founded by Muhammad Rasyid because it began with the desire to have a small camera that can be possessed in all conditions but the price is very expensive, then he was looking for another alternative. On marketing of SJ4000 Indonesia found there was a problem. Spreading the marketing through Indonesia can be said very traditionally that only using word of mouth and also offer to closet friends. On stock management, SJ4000 Indonesia found the problem like don’t know what model that should be taken more to sell and how many stocks that should be sold. The owner wants to expand his business and wants the product will be known through social media and online shopping which are a trend nowadays for the people of Indonesia. SJ4000 Indonesia chose Alibaba as a vendor, shipping using Konghai Express and as well as the method of payment, a marketing strategy using the Facebook Ads, and invites resellers to do the business in SJ4000 Indonesia and also makes a good service to resellers and consumers by using securing position. In the end SJ4000 Indonesia managed to declare that the use of social media marketing is very effective and easy. The owner of SJ4000 Indonesia decided to become a distributor due to the sale of competitors are unreasonable.  Keyword: marketing strategy, online business, risk management
Co-Authors Abdi Setya Prakoso, Abdi Setya Adrian Irshadi Siregar Aliekha Tierandha Ananda Setiabudi, Ananda Astrid Handari Azzahra, Syifa Basri, Muhammad Rizki Christiantie Mandasari, Monica Cindy Prasetya Cuaca, Philip Deru R Indika Devina Hermawan, Devina Dewi, Laras Anjarsari Divani Rafitya Amanda Efraldo Sugih M Siahaan El Fargha, Muhammad Avenzoor Al Hawarizmi Encik Adhiva Rochman, Encik Adhiva Fachry Abda El Rahman Fahrezi, Muhamad Ariel Felix, Gian Fitriasti Sangkaningrat, Fitriasti Fresiana, Anisa Dinda Gardena, Nabila Hafidz Surapranata Hapsari, Larasati Haris, A Gita Namira Patigana Honasan, Elias Yahya Ihwanul Alim Imam Mashari Ira Fachira Iwantoro, Kimberly Jayawisnuwardhana, Ramadhan Syah Aditya Kania Saraswati Kevin Putra Sinatrya, Kevin Putra Luddin, M Ilham Maryam Fadhilah Meiliane Stephanie Cincin, Meiliane Stephanie Misha Arya Muhammad Ghifari, Muhammad Muhammad Rasyid, Muhammad mutiara mutiara Oka, Dezky Putra, Falih Hermon Raedi Nurdiansyah Rahadian Anandianto Ramadhan, Muhammad Rayhan Rasyid, Hafiyyan Ridwan Riswandi Rininta Sari S., Raybano Natanael Sannaz Dilla Destria Shabira Shafa Afra Steven Moniaga, Steven Tamariksa, Maria Imelda Wisudawati, Lidya Hesliony Zetra Iez Zaputra