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Analisis Faktor - Faktor yang Mempengaruhi Konsumen dalam Membeli Produk Susu Pasteurisasi Kabupaten Kudus (Analysis of Factors Influence Consumer’s Purchasing of Pasteurization of Milk at District Kudus) Budi Hartono; Hari Dwi Utami; Nova Amanatullaili
Buletin Peternakan Vol 34, No 2 (2010): Buletin Peternakan Vol. 34 (2) Juni 2010
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v34i2.98

Abstract

The objectives of this study was to investigate factors influence consumer decision making in purchasing pasteurized milks and to examine factors that influence consumer decision to buy its. The study was conducted at Kota subdistrict, Kudus district with consumer`s of milk pasteurization as respondents. This study was carried out in January 2010. One hundred buyers were chosen as respondent by accidental sampling method. Data were analyzed using canonical correlation. The results showed that respondents had in complex decision making and brand loyalty types. The result also indicated that factors such as demography consumer`s, motivation of needs and desired, culture, factor of group, factor of quality facility and promotion had influence the consumer`s purchasing of pasteurized milk.(Key word: Consumer purchase decision, Canonical correlation analysis, Milk pasteurization)
Analisa ekonomi usaha peternakan broiler yang menggunakan dua tipe kandang berbeda Imam Ismail; Hari Dwi Utami; Budi Hartono
Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Vol 23, No 3 (2013)
Publisher : Faculty of Animal Science, Universitas Brawijaya

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Abstract

This study aims at analyzing economic calculations of broiler farm activities which applied two different housing systems (closed and opened house system) at Malang Regency. Data were collected from two selected broiler farmers from April 15th to May 11st, 2013. Then the data were analyzed using economic and descriptive method. The results show that farmers who applied closed housing system were able to earn more profit (Rp2.214,-/bird/period) than those who applied opened housing system (Rp1.875,-/bird/period). However, farmers with closed housing system paid higher pro-duction costs than those with the opened housing system. Another findings show that both (closed and opened house) systems were economically viable for broiler production since they provide a good R/C ratio. This study suggests broiler farmers who tend to apply closed housing systems should modify the equipments which require higher costs.Keywords: Broiler farming, R/C ratio and BEP
Analisis Nilai Tambah Produk Olahan Susu di Desa Bangelan Kabupaten Malang Rio Ardiansyah; Hari Dwi Utami; Bambang Ali Nugroho
Jurnal Ekonomi Pertanian dan Agribisnis Vol 5, No 1 (2021)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2021.005.01.19

Abstract

Penelitian ini bertujuan untuk: (1) Menganalisis nilai tambah produk olahan susu kambing di Rumah susu Desa Bangelan: (2) Mengetahui pendapatan dari produk olahan susu: (3) mengetahui keuntungan per produk olahan susu kambing. Penelitian dilaksanakan pada bulan januari sampai bulan maret 2020 di Desa Bangelan Kabupaten Malang. Metode pengambilan sampel dalam penelitian ini adalah purposive sampling, yaitu dimana pengambilan sampel didasarkan pada kriteria-kriteria yang ditetapkan oleh penulis. Responden pada penelitian ini adalah peternak, pengolah rumah susu, dan konsumen. Responden pada penelitian ini adalah peternak, pengolah rumah susu, dan konsumen. Penelitian ini menggunakan teknik value added analysis, yaitu adanya perlakuan suatu input terhadap suatu proses produksi. Hasil penelitian menunjukkan bahwa keuntungan dari produk yoghurt adalah Rp. 1.175.208,35 per bulan dan Rp. 9.793,40 untuk per produk yoghurt. Sedangkan keuntungan yang diperoleh produk permen susu per bulannya adalah Rp. 874.250,03 dan Rp. 5.828,33 per produk permen susu. Nilai tambah yang dihasilkan oleh produk yoghurt Rp. 9.793,54 dan produk permen susu yaitu  Rp. 6.369,48 per produknya. Nilai tambah yang dihasilkan cukup menjanjikan untuk perkembangan rumah susu kedepannya, dengan inovasi produk tentunya akan lebih menambah nilai suatu produk tersebut.
Strategi E-Commerce pada Agribisnis Ternak Kambing Perah Menggunakan Importance Performance Analysis di Kecamatan Wonosari Kabupaten Malang Evanglist Yoseph Nussy; Bambang Ali Nugroho; Hari Dwi Utami
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 1 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.01.3

Abstract

Penelitian ini bertujuan untuk: (1) mengetahui penerapan e-commerce pada agribisnis peternakan kambing perah; (2) mengetahui peran e-commerce terhadap permintaan agribisnis kambing perah; (3) merumuskan strategi penerapan e-commerce pada agribisnis kambing perah dalam menghadapi era revolusi 4.0. Penelitian ini dilaksanakan pada bulan Maret 2020 sampai April 2020 di Kecamatan Wonosari Kabupaten Malang. Metode pengambilan sampel dalam penelitian ini adalah teknik purposive sampling berdasarkan data primer di lapangan dan data sekunder. Responden terdiri dari 60 peternak, 1 petugas lapangan Dinas Peternakan dan Kesehatan Hewan Kabupaten Malang. Penelitian ini menggunakan teknik importance performance analysis. Kesimpulan dari penelitian ini terdiri dari lima strategi implementasi e-commerce dengan menggunakan Importance performance analysis meliputi: (i) Prioritas utama yaitu dengan meningkatkan sarana dan prasarana untuk membantu perluasan jaringan internet di Kabupaten Wonosari. (ii) Strategi kedua untuk implementasi e-commerce prioritas tinggi, yaitu dengan mempertahankan penggunaan e-commerce yang masih menggunakan media sosial dan platform komunikasi, dan meningkatkan manfaat e-commerce (iii) strategi ketiga untuk prioritas yang tergolong rendah yaitu dengan meningkatkan pengetahuan tentang penggunaan e-commerce yang sesuai dengan kebutuhan bisnis kambing perah yang semakin berkembang di era 4.0 sehingga peternak akan lebih memahami pentingnya digitalisasi bisnis agar lebih efektif dan efisien. (iv) Strategi keempat penerapan e-commerce yang dinilai berlebihan yaitu lebih update dan membiasakan diri dengan cara penggunaan m-commerce dan akses e-commerce sehingga breeder lebih mengetahui cara mengakses dan membuka peluang ekspor. di era revolusi industri 4.0.
Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang Winarto, Priyo Sugeng; Akhiroh, Puji; Budi Hartono; Nanang Febrianto; Hari Dwi Utami; Khotibul Umam; Juwaidah Sharifuddin
ANIMAL PRODUCTION Vol. 26 No. 3 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.3.333

Abstract

The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector.