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All Journal UNEJ e-Proceeding Animal Production
Juwaidah Sharifuddin
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Veterinary

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CONSUMER BUYING BEHAVIOR TOWARDS HERBAL-BASED PRODUCTS IN MALAYSIA Juwaidah Sharifuddin; Nurliyana Ahmad Mazlan; Golnaz Rezai
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Remarkable growth in the use of herbal-based products has recently been noted. InMalaysia, herbal-based product consumption has gained increasing attention by consumersover the past several years. A variety of factors may influence this increasing trend ofconsumption including changes in lifestyle and belief in natural product. The aim of thispaper is to identify the factors influencing the usage of herbal-based products. Data fromfour hundred and fifty respondents was collected by means of self-administeredquestionnaire, using the snowballing method. The findings revealed that 57.8% of totalsubjects have experience in buying herbal-based products. Research indicates that there aresignificant differences based on gender, education level and age on the use of herbal-basedproducts. Other than the attribute and quality of products, the consumption of herbal-based products are also influenced by both lifestyle and personality of the consumers. With the growing demand of herbal-based product, Malaysians government as well as the industryplayers has to increase their effort in terms of research and consumer education withrespect to herbal-based products. The results of this study will hopefully enlighten themarketers of herbal-based products and help them in devising appropriate marketingstrategies in targeting consumers in Malaysia.
Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang Winarto, Priyo Sugeng; Akhiroh, Puji; Budi Hartono; Nanang Febrianto; Hari Dwi Utami; Khotibul Umam; Juwaidah Sharifuddin
ANIMAL PRODUCTION Vol. 26 No. 3 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.3.333

Abstract

The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector.
Co-Authors Akhiroh, Puji budi hartono Golnaz Rezai Hari Dwi Utami Khotibul Umam Nanang Febrianto Nurliyana Ahmad Mazlan Priyo Sugeng Winarto