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All Journal Jurnal Ilmu Ternak Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Animal Production
Akhiroh, Puji
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Agriculture, Biological Sciences & Forestry Arts Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Veterinary Other

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The Role of Social Media in Mastering Broiler Livestock Management Ramdani, Muhamad Giri; Kusumastuti, Anie Eka; Akhiroh, Puji
Jurnal Ilmu Ternak Vol 24, No 1 (2024): June
Publisher : Fakultas Peternakan, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jit.v24i1.49817

Abstract

Social media has experienced rapid development and has had a significant impact on various aspects of life, including the broiler livestock industry. Social media plays an important role in increasing the practical skills needed for effective broiler livestock raising management, including playing a role in providing easy and fast access to information, education, and interaction between individuals. This research aimed to analyze the influence of social media roles as an information medium, educational medium, and networking & communication medium for mastering broiler management. The research method used a quantitative approach using a survey method. Data were collected through direct interviews using structured questionnaires with a Likert scale of 1-5, observation, and documentation. The data was then analyzed by multiple regression analysis and descriptive analysis. The results indicate that the variables of information media, educational media, and networking & communication media simultaneously significantly affect broiler management mastery. Specifically, variables of information media and networking & communication media have a significant influence on management mastery, while educational media does not. It can be concluded that social media plays a significant role in enhancing broiler management mastery, with information media being the most dominant variable. The findings of this study are expected to serve as a foundation for optimizing the use of social media in the broiler livestock industry, thereby improving the effectiveness and efficiency of management practices.
Penerapan Strategi Pemasaran Penjualan Produk Madu dalam Kategori Produk Terlaris dan Kategori Harga Melalui Marketplace Akhiroh, Puji; Febrianto, Nanang; Hartono, Budi
Jurnal Ilmu dan Teknologi Peternakan Tropis Vol 9, No 1 (2022): JITRO, January
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.414 KB) | DOI: 10.33772/jitro.v9i1.20343

Abstract

ABSTRAK            Penjualan madu di marketplace shopee di dalam kategori terlaris sebanyak 1 ribu+ dan untuk kategori harga rendah ke tinggi sebanyak 1 serta pada kategori harga tinggi ke rendah sebanyak 1,2 ribu. Setiap kategori direkomendasikan toko yang berbeda oleh sistem shopee. Daya beli konsumen dipengaruhi adanya daya minat dari produk yang ditawarkan sehingga untuk meningkatkan tersebut maka diperlukan rancangan strategi pemasaran. Di Indonesia penggunaan marketplace digital seperti shopee sedang berkembang sangat pesat sehingga banyak unit usaha yang menggunakannya. Metode yang digunakan adalah deskripsi berdasarkan data literatur, pemaparan data dan penarikan kesimpulan. Penggunaan marketplace shopee pada penjualan madu yang diimbangkan dengan penggunaan strategi pemasaran suatu upaya yang tepat untuk dapat diraih konsumen.Kata Kunci: markteplace, shopee, strategi pemasaran, maduApplication of Marketing Strategy for Selling Honey Products in the Best-selling Product Category and Price category through the MarketplaceABSTRACT             Honey sales in the shopee marketplace in the best-selling category are 1 thousand + and for the low to high price category as much as 1 and in the high to low price category as much as 1.2 thousand. Each category is recommended a different store by the shopee system. The purchasing power of consumers is influenced by the attractiveness of the products offered, so to increase it, a marketing strategy is needed. In Indonesia, the use of digital marketplaces such as Shopee is growing very rapidly, so many business units are using it. The method used is a description based on literature data, data exposure and drawing conclusions. The use of the shopee marketplace in selling honey is balanced with the use of marketing strategies, an appropriate effort to be achieved by consumers.Keywords: marketplace, shopee, marketing strategy, honey
Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang Winarto, Priyo Sugeng; Akhiroh, Puji; Budi Hartono; Nanang Febrianto; Hari Dwi Utami; Khotibul Umam; Juwaidah Sharifuddin
ANIMAL PRODUCTION Vol. 26 No. 3 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.3.333

Abstract

The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector.
Pemberdayaan Peternak Sapi Potong melalui Kegiatan Penyuluhan Inovasi Zero Waste Farming di Desa Plandirejo, Kecamatan Plumpang, Kabupaten Tuban Febrianto, Nanang; Ramadhina Irsanti Putri, Ardyah; Nurwahyuni, Eka; Helmi, Muhammad; Akhiroh, Puji; Susilawati, Trinil; Puspita Anugra Yekti, Aulia; Nurul Huda, Asri; Hartono, Budi; Winarto, Priyo; Nugroho, Eko; Prafitri , Rizky
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 4 No. 2 (2024)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v4i2.1137

Abstract

Program pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan peternak sapi potong di Desa Plandirejo, Kecamatan Plumpang, Kabupaten Tuban melalui penerapan sistem pertanian terpadu berbasis Zero Waste Farming. Sistem ini memanfaatkan limbah peternakan dan pertanian secara optimal untuk menciptakan lingkungan yang berkelanjutan dan meningkatkan produktivitas ternak. Metode yang digunakan mencakup penyuluhan, diskusi interaktif, demonstrasi lapangan, dan praktik langsung. Penyuluhan bertujuan untuk meningkatkan pemahaman peternak mengenai konsep Zero Waste, sedangkan praktik lapangan memungkinkan peternak mengolah limbah menjadi produk bernilai ekonomi seperti pupuk organik dan biogas. Pendekatan partisipatif juga diterapkan untuk memastikan keterlibatan aktif peternak dalam setiap tahap program. Hasil menunjukkan peningkatan pengetahuan dan keterampilan peternak sebesar 24,6%, berdasarkan hasil pre-test dan post-test. Selain itu, program ini berhasil meningkatkan produktivitas ternak hingga 30% dan memperluas adopsi sistem Zero Waste Farming dari 20% menjadi 75% di antara peternak. Keberhasilan program ini didukung oleh pendekatan multistakeholder dan pendampingan teknis berkelanjutan. Meskipun demikian, keterbatasan dalam ketersediaan sarana pendukung, seperti alat pengolahan limbah, menjadi tantangan yang perlu diatasi untuk memastikan keberlanjutan program. Pengembangan lebih lanjut melalui kolaborasi dengan pemerintah dan swasta diharapkan dapat memperluas dampak positif program ini.Kesimpulannya, penerapan Zero Waste Farming efektif dalam meningkatkan produktivitas ternak dan kesejahteraan peternak, sekaligus mendukung keberlanjutan lingkungan. Program ini memiliki potensi untuk direplikasi di daerah lain dengan kondisi serupa.
The Effects of Foot and Mouth Disease on the Profitability of Smallholder Dairy Farms: Evidence from East Java, Indonesia Febrianto, Nanang; Hartono, Budi; Nugroho, Eko; Eka Kusumastuti, Anie; Sugeng Winarto, Priyo; Akhiroh, Puji; Susilawati, Trinil; Puspita Anugra Yekti, Aulia; Utami, Putri; Nadia Ramli, Nurul; Helmi, Muhammad
Jurnal Ilmu-Ilmu Peternakan Vol. 35 No. 1 (2025): April 2025
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2025.035.01.13

Abstract

Foot and mouth disease (FMD) poses significant threats to livestock production systems globally, particularly cloven-hoofed animals. Indonesia's recent FMD outbreak, following 35 years of disease-free status, created substantial economic challenges for the dairy sector. Despite the scale of the outbreak, limited research has focused on its specific financial impacts on smallholder dairy farms, creating a critical knowledge gap for effective policy development. This study analyses the financial impact of foot and mouth disease (FMD) on dairy farming, focusing on changes in revenue, costs, and profitability before and after the outbreak. Through descriptive and input?output analysis, economic losses were quantified on the basis of structured surveys and secondary data from affected dairy farmers. The findings indicate that the FMD significantly reduced milk production revenue (-8%) while increasing overall farm costs (+6%), leading to a drastic 84% decline in farm profits. Increased spending on veterinary treatments, feed supplementation, and transportation further exacerbated financial instability, whereas a slight increase in livestock sales (+11%) served as a short-term coping mechanism. These results highlight the need for enhanced disease control measures, financial assistance programs, and policy interventions to support affected farmers. Implementing effective vaccination strategies, improving biosecurity protocols, and establishing government-backed economic relief programs can mitigate the financial burden of FMD on the dairy sector. This study contributes to the limited literature on the economic consequences of livestock disease outbreaks in Indonesia and emphasises the need for long-term resilience strategies to sustain dairy farm profitability and stability in disease-prone regions.  
Co-Authors Anie Eka Kusumastuti, Anie Eka Budi Hartono budi hartono Eka Kusumastuti, Anie Eko Nugroho Febrianto, Nanang Hari Dwi Utami Juwaidah Sharifuddin Khotibul Umam Muhammad Helmi Nadia Ramli, Nurul Nanang Febrianto Nurul Huda, Asri Nurwahyuni, Eka Prafitri , Rizky Priyo Sugeng Winarto Puspita Anugra Yekti, Aulia Putri Utami, Putri Ramadhina Irsanti Putri, Ardyah Ramdani, Muhamad Giri Winarto, Priyo